Winter Discount: 20% Off
Free Lifetime Workshop Updates
Individual workshops $250 each, Now $200 each
Special Series Pricing: All three Google Ads workshops for $750 $425. Enroll here.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
This three-part Google Ads series is led by Andreas Ramos, author of fourteen books on SEO, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.
You can take these courses as part of the series or à la carte.
The courses include workbooks, live demonstrations, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.
Part 1: Google Ads Fundamentals
Individual workshops $250 each, Now $200 each. Enroll here for Google Ads Fundamentals Pre-Recorded only.
Special Series Pricing: All three Google Ads workshops for $750 $425. Enroll here.
This is part one of the three-part series led by Andreas Ramos, author of fifteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.
You can take this course as part of the series or à la carte.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Show you how to optimize your digital marketing campaigns (SEO, PPC, social media, analytics, email) to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn
- How a Google Ads account is structured
- Live walk-through of a Google Ads account
- How to quickly find 10,000 keywords, including your competitors’ keywords
- How to test those keywords to find the best keywords
Key Takeaways
- You’ll be able to use the best keywords in your Google Ads account
- You’ll understand how to set up and large accounts
- You’ll understand how to test ads to find ads with high conversion rates
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Spreadsheet to collect and manage thousands of keywords
- Spreadsheet tool to translate your keywords into 44 languages
Three-Part Course on Google Ads
This is the introduction course of the three-part course for Google Ads. You can continue with Google Ads Advanced, which covers methods and tools that agencies use to write and test ads in Google Ads
Who is the course for?
- Anyone who wants to work with Google Ads and SEM
- Senior staff, managers, and directors who are responsible for Google Ads and SEM
- You will be able to understand SEO so you can manage Google Ads and SEM agencies or contractors
- Agencies can improve their Google Ads and SEM services
Part 2: Google Ads Intermediate
Individual workshops $250 each, Now $200 each. Enroll here for Google Ads Intermediate only.
Special Series Pricing: All three Google Ads workshops for $750 $425. Enroll here.
Part two of the three-part series on Google Ads with Andreas Ramos, author of fourteen books on SEO. You can take this course as part of the series or à la carte.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Show you how to optimize your digital marketing campaigns (SEO, PPC, social media, analytics, email) to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn
- How keywords, ads, and landing pages work together in Google Ads
- How to use A/B Split Tests to test ads so you can develop the best ad
- The various kinds of ads, plus additional settings that automatically make ads for you
- Types of display advertising and how to work with those
- How to understand the data when testing Google Ads
- The five types of match modes in Google Ads
Key Takeaways
- In this session, you’ll get a solid understanding of how Google Ads works and how to use it
- You’ll be able to write ads
- You’ll learn a way to get your interns to write better ads than people with ten years of experience
- We’ll cover all of the new types of ads at Google Ads and how to use them
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Spreadsheet to collect and manage thousands of keywords
- The Google Ads eBook, by Andreas Ramos, explaining the Google Ads bidding algorithm
Three-Part Course on Google Ads
This is the second course of the three-part course for Google Ads. You can continue to the Advanced session which shows how to optimize your digital marketing campaigns
Who is the course for?
- Anyone who wants to work with Google Ads and SEM
- Senior staff, managers, and directors who are responsible for Google Ads and SEM
- You will be able manage Google Ads and SEM agencies or contractors
- Agencies can improve their Google Ads and SEM services
Part 3: Google Ads Advanced
Individual workshops $250 each, Now $200 each. Enroll here for Google Ads Advanced only.
Special Series Pricing: All three Google Ads workshops for $750 $425. Enroll here.
Part three of the three-part series on Google Ads with Andreas Ramos, author of fourteen books on SEO.
You can take this course as part of the series or à la carte.
The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.
Our Goal
Show you how to optimize your digital marketing campaigns (SEO, PPC, social media, analytics, email) to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.
What You’ll Learn
The advanced session dives into the Google Ads engine.
- How the Google Ads bidding algorithm works (with examples)
- How Google Ads uses Quality Score to set your cost-per-click
- How to improve your Google Ads Quality Score
- How to set bids, manage bids, and manage your budget
- How to optimize the bids to get the most clicks at the lowest-possible cost-per-click
- How you can bid $0.25 and rank higher than a competitor who bids $5
We’ll also look at a tool that lets you manage several accounts
We’ll also look at another tool that lets you manage up to 300,000 keywords.
Key Takeaways
- With metrics, you can find the best keywords and write strong ads.
- By understanding the Google bidding algorithm, you can bid lower than your competitors, yet rank higher
- You’ll also learn how to tune your bids and budgets to optimize your account
Bonus Material
- You can listen to the complete presentation with audio as often as you like
- Spreadsheet to collect and manage thousands of keywords
- The Google Ads ebook by Andreas explains the Google Ads bidding algorithm
Three-Part Course on Google Ads
This is the final session of the three-part course for Google Ads and SEM
Who is the course for?
- Anyone who wants to work with Google Ads and SEM
- Senior staff, managers, and directors who are responsible for Google Ads and SEM
- You will be able to understand SEO so you can manage Google Ads and SEM agencies or contractors
- Agencies can improve their Google Ads and SEM services
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
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