Date: Friday, June 25, 2021
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2021-06-25 10:00:00 2021-06-25 12:00:00 America/Los_Angeles LinkedIn Profile Optimization DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Spring Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 17 books on SEO and digital marketing. See more about him at  https://www.linkedin.com/in/andreasramos/.

Why Attend this Workshop?:

Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.

And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.

Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.

What You’ll Learn in the Workshop:

The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.

  • How to edit your LinkedIn profile. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, caption, about, experience, education, volunteer experience, skills, endorsements, recommendations, accomplishments, languages, interests, and more.
  • Why you should write postings at LinkedIn. How to write postings and to get thousands of views for your postings for free.
  • How to search for jobs.
  • How to see comparative salary information so you know how to negotiate.
  • How to be recommended as a contractor at LinkedIn.

Optimize Your Company Page in LinkedIn:

For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.

  • The background and profile’s photo for your company page.
  • The summary text for your page.
  • Improve your company page’s score by improving your staff’s score.
  • How to get thousands of views of your company posts.

Key Takeaways:

  • You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
  • How to improve your LinkedIn profile, step by step.
  • How to see your hidden LinkedIn score so you can see when you improve your profile.
  • How to get thousands of views of your postings.

Handouts:

  • 22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
  • List of the top 25 most demanded skills in 2020 that recruiters seek.
  • You can listen to the complete presentation with audio as often as you like.

Who the Course Is for:

  • If you’re looking for a job, upgrade to a better job, work as a contractor, or move into other fields.
  • People who are established in their field and want to build connections to others in your field for collaboration, opportunities, co-founders, or investors.
  • If you’re hiring, you’ll understand LinkedIn better so you can find the best people.

Workshop Details:

  • June 25, 2021.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2021-06-25 10:00:00 2021-06-25 12:00:00 America/Los_Angeles LinkedIn Profile Optimization DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.

Anya McCannPursuit Manager, West Yost

The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.

MelissaEdgar

This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.

Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)

This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.

Rachel CoveyResearch and Media Assistant at The Punaro Group

How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.

Reen RinnoSenior Social Media Manager at Wunderman

This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.

Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group

Great Webinar that includes actionable tips!

Toni SchottenhammerVP Marketing, Cathedral Corporation

Very detailed road-map with actionable ideas on every concept.

Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.

Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC

Great info for anyone who wants to see if LinkedIn is a tool they wish to use.

Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation
Summary
Event
LinkedIn Profile Optimization: How to Be Found on LinkedIn for Career, Contracts, and More
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
June 25, 2021
Ending on
June 25, 2021
Description
What You’ll Learn in the Workshop • How to edit each section in your LinkedIn profile. You’ll see examples for each section. We’ll cover the background image; your name; your name in your URL; your profile photo; caption; about; experience; education; volunteer experience; skills and endorsements; recommendations; accomplishments; languages; interests; and additional sections. • Postings. Why write postings. How to write postings. How to get thousands of views for your postings. • How to search for jobs, how to see salary information. • How to be recommended as a contractor at LinkedIn.
Offer Price
USD $200
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