As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.
Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on streaming, and how you can take advantage of it. Don’t miss this 30-minute webinar!
In this session, you will learn:
- Why you should include streaming music and podcast advertising in your marketing budget, and how you can take advantage of it.
- Best practices on ad strategy, placement and measurement.
- Case study on how one company shifted budget from Facebook to streaming audio and saw a 30% increase in Gross Revenue.
- How digital audio differs from traditional radio in terms of targeting, personalization, and effectiveness.
Ian Murphy is the Senior Business Development Manager for AudioGO, a local digital audio advertising platform. He is passionate about helping local businesses succeed and has worked with local businesses throughout his entire life, even helping his parent’s business become successful online. Ian has spent most of his career at Yelp, working with local businesses and technology partners to help businesses reach their goals.
Gary Brazzell graduated from St. Andrews University (Laurinburg, NC) in 1993 with a degree in communications and marketing. Since then, he has worked in marketing for Somerville & Associates (the public relations agency in Los Angeles), In/Max Insurance Agencies, New River Media Group (a radio station group), PTI (an early website company from the late 90s), Foot Levelers (a U.S.-based international healthcare manufacturer specializing in foot orthotics). At Southwest Virginia Home Health Care, Gary served as business administrator. This is what inspired him to start Brazzell Marketing Agency in 2003, a marketing agency specializing in community-based and outpatient healthcare marketing. Today, Brazzell Marketing Agency has grown to a national (and somewhat international) footprint with more than 1,800 clients including clients ranging from five employees to over a 1,000 employees, start-ups, to universities and hospitals.