Unlock Your Career Potential with LinkedIn Profile Optimization

Special Winter Pricing: Regularly ~~$250~~ is now 50% off—$125. Enroll here.
Note: This course has been rescheduled from December 6, 2024, to January 22, 2025.

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Winter 2025
Live Online
Jan 22

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Prerecorded
Online

If you’re seeking to make the most of your career opportunities, there’s no question that you need an effective presence on LinkedIn. But that’s easier said than done—unless you know the secrets behind the algorithm that can raise your visibility with the employers, recruiters, and colleagues you most want to attract.

In this one-module, two-hour workshop, you’ll learn all the steps, tricks, and details you need to boost your LinkedIn score, rise to the top of search results, and confidently navigate LinkedIn’s vast sea of connections and opportunities.

We’ll show you how to improve your profile, section by section, to showcase your unique value, and explore LinkedIn’s many little-known tools to help you find your dream job. From seeing how you compare to other applicants to setting up one-click apply buttons, we’ll arm you with the knowledge to make your job search easier, less stressful, and more effective. And we’ll explain how you can leverage AI to simplify and improve your LinkedIn efforts.

New this year:

Special sections for those looking to change careers, for those re-entering the workforce after a break, for freelancers, consultants, and other indie professionals, and for students. You’ll learn how to showcase the value of your experiences, highlight transferable skills, connect with professionals, join relevant associations and groups, and even find social connections based on shared interests.
New tips to keep you at the forefront of LinkedIn optimization trends.

At the end of this workshop, you’ll have a clear idea of the path ahead and the steps you can take immediately to improve your prospects.

The author of a best-selling book on LinkedIn and a LinkedIn insider since 2002, instructor Andreas Ramos has helped thousands to use the platform to get the jobs they want. His experience includes exclusive tips and strategies you won’t find anywhere else.

Key Takeaways:

In this workshop, you’ll learn how to:

Master the LinkedIn algorithm.
- See your secret LinkedIn score and how to improve it. You can track your progress as you see it rise.
- Expand your network strategically with LinkedIn’s powerful but little-known tools. For example, we’ll show you how to use LinkedIn Sales Navigator to identify the best connections among LinkedIn’s one billion users.
- Stay up to date with LinkedIn’s latest posting guidelines.
Edit your profile for maximum impact.
- Craft a compelling headline.
- How to use AI to improve your profile photo.
- Harness AI to improve your profile description and write engaging posts.
- See what others see when they view your profile.
- Add eye-catching features to your profile, like custom banners tailored to your role.
- Tailor your profile for career changes, and present yourself as a strong candidate in your new field.
- See a list of additional sections that you can add to your profile.
- We also include a list of 97 soft skills that you can add to your profile.
Make it easier to find and apply for jobs.
- Find your ideal work environment, whether that’s on-site, remote, flexible, or in an organization that aligns with your values.
- See how you compare with other applicants.
- Set up a one-click job application.
- Understand the recruiter’s perspective: gain insights into how recruiters use LinkedIn to filter and review candidates.
Position yourself for the career change you want.

Reframe career breaks to showcase the value of your experiences and reenter the workforce with confidence.
Build your visibility as a student within your desired industry.

How to Convince Your Boss You Should Take This Class

One of the main benefits of having a strong personal brand on LinkedIn is increased visibility and credibility. When employees have a well-crafted LinkedIn profile, they are more likely to be found by potential customers and partners. That is the value to your boss. But frankly, this course is a gift you should give yourself to enhance your career.

Who is the course for?

For marketers or anyone in any field looking to change careers.
For executives to entry-level individuals.
For those re-entering the workforce after a break, for freelancers, consultants, and other indie professionals, and for students.
You’ll learn how to showcase the value of your experiences, highlight transferable skills, connect with professionals, join relevant associations and groups, and even find social connections based on shared interests.
Did you know that:
- 98% of Fortune 500 companies use LinkedIn to find talent 🏢
- 35% of small companies rely on LinkedIn for hiring 🏪
- 94% of internal and external recruiters use LinkedIn to source candidates 🕵️‍♀️
- 89% of hires are based on LinkedIn profiles 🤝
- LinkedIn is a basic part of job hunting. This course shows you how to use LinkedIn for your career.

Download Material:

Copy of our 22-page PDF on how to do LinkedIn profile optimization (LPO) for your profile. It includes step-by-step illustrations, descriptions, explanations, and examples.
Copy of the course video. You can listen to the complete video presentation with audio as often as you like.
PDF of the PowerPoint slides presentation.

The Presentations:

The two-hour workshop is hands-on and practical.
The workshop is live so you can ask your questions during the presentation.
Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded. You can watch on your own schedule.
If you have questions after the workshop, you’re welcome to email the instructor.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
In Palo Alto since 1992.
Master’s degree from Universität Heidelberg, Germany.
Website is https://andreas.com (online since 1994).
Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
Contact Andreas at [email protected].