Become a Data-Driven Marketing Expert with AI and Looker Studio.
Special Spring 2025 Pricing: Regularly $1200 is now 50% off—$600. Enroll here .
Marketers today are overwhelmed with too much analytics data but not enough clarity. You’re expected to track performance, justify budgets, and optimize campaigns — yet data is scattered across platforms, reports are manual, and proving ROI to executives is a constant battle.
At the end of this 3-module course, you will have the skills to take control of your marketing analytics data. You’ll learn how to efficiently gather, analyze, and present insights using Excel, SQL, Looker Studio, data hubs, and AI-powered integrations — turning raw numbers into actionable strategies that align with business goals, get executive buy-in, and drive results.
What You’ll Get from This Course:
- Prove Marketing ROI & Get Buy-In — Learn how to track the right KPIs, present meaningful reports, and showcase marketing’s impact to executives.
- Automate Your Reporting — Cut down manual data pulls and build dashboards that provide real-time campaign tracking.
- Master Data Preparation — Clean, structure, and analyze messy marketing data from multiple sources using Excel & Power Query.
- SQL for Marketers — Learn just enough SQL to quickly extract insights from customer, campaign, and sales data.
- Looker Studio: Your Ultimate BI Tool — Build powerful dashboards that unify data across platforms and tell compelling stories with data.
- Integrate AI for Smarter Insights — Leverage automation and AI-driven analytics to optimize marketing performance.
- Make Smarter Marketing Decisions — Understand data interpretation, attribution models, and how to measure what truly matters.
Module 1: Fixing Messy Marketing Data — Clean, Structure & Prepare.
Marketing teams often deal with messy, incomplete, and siloed data, making reporting inefficient and decision-making difficult. In this module, you’ll learn practical methods to clean, structure, and unify marketing data so you can build a strong foundation for automation and analysis. We’ll cover:
- Consolidating data from multiple platforms (Google Ads, LinkedIn, CRM, email, etc.)
- Fixing messy marketing data in Excel using Power Query for automation.
- Using SQL to extract useful data — without needing to be a database expert.
- Leveraging AI-powered tools for data cleaning and automation.
- Setting up a structured data workflow so your reporting is consistent & reliable.
- Prepping data for Looker Studio dashboards.
Module 2: Mastering Looker Studio — The Marketer’s BI Tool.
Marketers need real-time, automated dashboards to track performance without spending hours pulling reports. This module is a deep dive into Looker Studio, showing you how to create dashboards that provide clarity, insights, and automated reporting for your team and stakeholders
- Building dashboards that track campaign performance in real time.
- Connecting Google Analytics, Ads, and CRM data for a unified view.
- Blending data across multiple platforms to see the full picture.
- Using calculated fields & filters to surface the most critical insights.
- Automating reporting workflows to free up time for strategy.
- Enhancing reports with AI-generated insights to predict trends.
- Telling compelling data stories that get buy-in from leadership.
Module 3: Unified Data, AI & ROI Reporting — Prove Your Marketing Impact.
One of the biggest challenges marketers face is demonstrating the true impact of their efforts. This module will teach you how to unify all marketing data into a centralized data warehouse and automate AI-driven insights, helping you present clear, compelling performance reports to leadership. You’ll learn how to:
- Unify and automate fragmented marketing data into a centralized data warehouse using data hubs and scalable pipelines.
- Leverage AI-powered insights and summaries to enhance decision-making and streamline reporting.
- Use AI-driven automation to detect patterns in customer behavior.
- Use Looker Studio to present marketing performance to leadership.
Who is the course for?
Marketing managers, social media managers, digital marketing managers, e-commerce managers, and agency account managers. This course is for anyone responsible for tracking marketing performance, proving ROI, and optimizing campaigns but struggling with scattered data, manual reporting, and lack of actionable insights. Whether you already have experience with data tools or are new to marketing analytics, this course will help you build a structured, automated reporting system that provides clarity, saves time, and delivers the insights needed to make smarter business decisions.
How to Convince Your Boss Why You Should Take this Workshop:
- Turn data into revenue insights — Learn how to track what impacts business growth.
- Eliminate wasted time on manual reporting — Create automated dashboards and free up time for strategy.
- Make marketing data accessible — No more scattered spreadsheets — get a single source of truth.
- Prove marketing’s value to executives — Learn how to present marketing impact in business terms.
- Stay ahead in data-driven marketing — Gain a competitive edge with the right analytics skills.
The Presentations:
- Live, interactive Zoom sessions with Q&A.
- Session recordings available for review.
- Downloadable slides, templates, and checklists.
Download Material:
- Course recordings for lifetime access.
- SQL cheat sheets for quick data queries.
- AI-powered insights templates for enhanced marketing analysis.
The Presenter:
Adam Finer
Founder
LearnBI
Adam Finer is a Business Intelligence professional with over 25 years experience of working with data and teaching beginners how to analyze and present their data using various tools.
Starting off in Market Research, he has now been working in BI for over 10 years.
His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on projects for some of the world’s biggest brands.
He is also an accomplished teacher having built in-house training programs around data analysis tools for companies of all sizes.
He now runs a BI Consultancy while also building a sizable YouTube following and educational website, LearnBI.online.
Workshop dates and times:
SPRING 2025
Module 1: Fixing Messy Marketing Data – Clean, Structure & Prepare.
Thursday, May 8, 2025
09:00AM – 11:00AM PDT.
Module 2: Mastering Looker Studio – The Marketer’s BI Tool.
Wednesday, May 14, 2025
9:00 AM – 11:00 AM PDT
Module 3: Unified Data, AI & ROI Reporting – Prove Your Marketing Impact.
Friday, May 23, 2025
9:00 AM – 11:00 AM PDT
