Date: Friday, November 20, 2020
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2020-11-20 10:00:00 2020-11-20 12:00:00 America/Los_Angeles SEO Advanced DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Summer Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three SEO workshops for $750 $425. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Part three of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.

The course includes a workbook, live demonstration, and examples. You get downloads, spreadsheets, ebooks, plus lots of opportunity for your questions.

Part Three of the Three-Part SEO Workshop

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.

Our Goal

Show you how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn

This is the final session, so we’ll look at advanced SEO.

We’ll look at how Google indexes and ranks webpages. Learn about Google AI Machine Learning tool and how Google uses 10,000 humans to score and improve its AI tool. We look at the elements that Google’s humans evaluate in websites. You’ll see that you can do to improve your chances of better page reviews. We then look at a powerful SEO tool.

Topics include:

  • How Google ranks websites
  • SEO Tool: Screaming Frog
  • See all of your meta-tags
  • See the pages with missing tags
  • See which tags are too long
  • See all internal links, including the broken internal links
  • See all outgoing links
  • Find missing 404-error pages at your site
  • How to use 301s to fix 404s (and what that means in plain English)
  • See which pages can’t be indexed by search engines
  • Make sitemaps for XML and Image XML
  • See which pages open slowly so you can improve them
  • See which images don’t have ALT tags
  • How to do link building
  • How to disavow bad incoming links
  • Global SEO with HREFLang tags (with examples) for international SEO
  • Schema, OpenGraph, Featured Snippets: What these are and how to use them
  • SEO for Social Media
  • Analytics for SEO
  • More SEO: Canonical, ADA…
  • SEO checklist
  • How to set up an SEO help desk at your company
  • Future of SEO
  • SEO for Voice
  • Additional reading list

You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself, examples of code that you can edit, and so on.

Addendum: Schema, OpenGraph, and Featured Snippets

Have you noticed that Google adds small blocks of text and photos at the top of the search page? Those web pages show up first and get all the attention. That’s done with Schema, OpenGraph, and Featured Snippets. In fifteen pages, you can learn how these work, see examples,, and use this for your sites. This addendum is part of the Advanced webinar.

Key Takeaways

  • You’ll understand how Google works and how it indexes and ranks pages, which will help you to get your pages to the top of Google
  • This session covers many technical issues in SEO. Everything will be demonstrated in clear English with lots of examples so you can fix these things.

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Eight-page SEO eBook with step-by-step SEO instructions for your website
  • Spreadsheet for managing your meta-tags
  • Spreadsheet tool to translate your keywords into 44 languages

Three-Part Course on SEO

This is the final course of the three-part course on SEO.

Who is the course for?

  • Anyone who wants to work in SEO
  • Senior staff, managers, and directors who are responsible for SEO
  • You will be able to understand SEO so you can manage SEO agencies or contractors
  • Agencies can improve their SEO services

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2020-11-20 10:00:00 2020-11-20 12:00:00 America/Los_Angeles SEO Advanced DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

Third in this series on SEO was icing on the cake. Andreas makes difficult looking and sounding SEO topics easy to understand and implement. One of the best series I’ve taken on SEO yet.

Katie GuyMarketing Event/Campaign Specialist, Ultimus Fund Solutions

“Not only did I get answers to things I wanted to learn, I found out about a lot of things I would never think to ask!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

Thanks to Andreas and the gang for putting together a helpful load of SEO information. It’;s great to have sources of info I refer back to, also.

Susan BrooksGraphic And Marketing Content, Jerry’s Artarama

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing
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Summary
Event
Search Engine Optimization (SEO) Advanced
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
November 20, 2020
Ending on
November 20, 2020
Description
Part three of the three-part SEO series with Andreas Ramos, author of fourteen books on SEO, Social Media and Content Marketing. You can take this course as part of the series or à la carte.
Offer Price
USD 250