What’s Working in Your Social Media (and What’s Not) and How to Fix It in 2026
Special Spring 2026 Pricing: Regularly $1000 is now 50% off—$500. Enroll here (Spring).
Introduction:
Social media is more complex—and more competitive—than ever. Algorithms change constantly, organic reach is shrinking, and teams are under pressure to prove results. Without a clear audit process, most brands are guessing.
This practical Social Media Audit Bootcamp equips you with a repeatable audit framework you can apply across LinkedIn, Facebook, Instagram, TikTok, and X (Twitter).
You’ll learn how to confidently evaluate performance, uncover what’s truly driving results, and translate insights into strategic actions—quickly and consistently.
And, rather than chasing every algorithm update, you’ll develop a structured approach you can reuse across brands, campaigns, and reporting cycles—saving time while improving outcomes, supporting business goals, and strengthening your strategic credibility as a marketer.
The masterclass is packed with step-by-step guidance, real-world examples, and best-practice advice you can put into action immediately.
Key Takeaways:
By the end of this two-module course, you will be able to:
- Apply a structured, repeatable audit framework to your social media profiles.
- Evaluate content performance across platforms and tie insights directly to business goals, pipeline, and brand credibility.
- Identify strengths, gaps, and growth opportunities that matter in today’s algorithm-driven landscape.
- Benchmark performance against competitors and industry standards.
- Turn audit insights into clear, prioritized actions that improve visibility, influence, and measurable business outcomes.
- Use analytics tools to measure progress and demonstrate the impact of your work over time.
- Present findings effectively to stakeholders to influence decisions and secure buy-in.
This course goes beyond skill-building. It helps you think and operate more strategically—so you can make smarter decisions, justify recommendations, and demonstrate tangible business value in an increasingly AI-driven marketing environment.
This masterclass is perfect for marketers looking to gain clarity, streamline their social media efforts, and achieve meaningful growth without the guesswork.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: Conducting Your Social Media Audit.
In the first module, you’ll learn how to systematically audit your presence across LinkedIn, Facebook, Instagram, TikTok, and X (Twitter). We’ll cover profile optimization, content performance, audience insights, plus competitor and industry benchmarking. By the end of this module, you’ll have a clear understanding of your current social media performance and actionable findings to take into the next stage.
Key Takeaways:
- How to conduct a consistent end-to-end audit of your social media profiles.
- How to evaluate content performance and its contribution to business outcomes.
- How to benchmark your results against competitors and industry standards.
Module 2: Turning Insight into Action.
Module 2 focuses on what to do with your findings. You’ll learn how to prioritize actions, refine content, optimise posting activity, and leverage platform-specific features to support business goals, pipeline, and brand credibility. You’ll also set up simple, sustainable reporting—so auditing becomes part of an ongoing cycle, not a one-off task. By the end of this module, you’ll be equipped with a practical action plan and the confidence to make data-driven, business-impacting decisions that stand up to scrutiny.
Key Takeaways:
- How to track improvement and measure success using analytics tools.
- How to enhance content and engagement to directly support business outcomes.
- How to communicate insights clearly to internal stakeholders to influence strategy and secure buy-in.
How to Convince Your Boss Why You Should Take this Class:
- Gain practical skills to improve your team’s social media performance and engagement.
- Learn to turn insights into actions that support business goals.
- Be better equipped to present data-driven recommendations and win stakeholder support.
Who should attend?
This course is ideal for marketers, social media managers, and professionals looking to optimize social media performance and engagement across platforms.
The Presentations:
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
- If you have questions after the class, you’re welcome to email the instructor.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
The Presenter:
Luan Wise
Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.
I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!
This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!
Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.
The course was excellent, offering a good mix of best practices and real-world examples.
I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!
The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.
Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.
I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.
Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!
The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”
This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.
This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.
The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.
This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.
Workshop dates and times:
Spring 2026
Module 1: Conducting Your Social Media Audit.
Tuesday, March 3, 2026, from 9:00 a.m. to 11:00 a.m. PST.
Module 2: Turning Insight into Action.
Tuesday, March 10, 2026, from 9:00 a.m. to 11:00 a.m. PDT.
Summer 2026
Module 1: Conducting Your Social Media Audit.
Tuesday, July 14, 2026, from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Turning Insight into Action.
Tuesday, July 21, 2026, from 9:00 a.m. to 11:00 a.m. PDT.
