Special Spring Pricing: Regularly $450 is now 50% off—$225. Enroll here.
Why Take This Course?
Social media has altered how the world learns, connects, views, and purchases online, and offline. How can you be successful in a media-saturated market, and make it a repeatable process?
This workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.
Quick Key Takeaways:
- Overview of the social media landscape in 2024 and benefits of using social media marketing.
- A look at Facebook, Instagram, Twitter, TikTok, and LinkedIn, comparisons of each platform, and how to decide which platforms are best for your business.
- Fundamentals of an effective social media strategy.
- Creating content that resonates and appeals to your audience, including real-life examples and what type of content performs best on each platform.
With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens your brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2024.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
In this class you’ll learn:
- Overview of the social media landscape in 2023 and benefits of using social media marketing.
- A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
- Fundamentals of an effective social media strategy.
- Creating content that resonates and appeals to your audience, including real-life examples and what type of content performs best on each platform.
- Finding relevant and top-performing hashtags in your industry.
- How to successfully grow your following using organic tactics.
- How to develop digital media without a professional graphic designer or video editor.
- How to calculate the best times and days to post for maximum reach and engagement.
- Social listening and sentiment analysis.
- Best practices for recycling evergreen content.
- Free and paid tools and apps that help with managing multiple social media accounts.
- Creating a useful content calendar and an editorial calendar to streamline the social media management process.
- Monthly statistics and reporting that matters.
- How social media integrates with other facets of digital marketing.
- Eight planning checklists, workbooks, and templates to help get and keep organized.
How to Convince Your Boss Why You Should Take this Workshop:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
- 55% of consumers learn about new brands on social
- 43% of consumers increased their social media use to discover new products in the last year
- 78% of consumers are willing to buy from a company after having a positive experience with them on social
- 80% of business executives think it’s very important or essential to invest additional resources in social media marketing
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
- If you have further questions, you’re welcome to email the instructor.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the PowerPoint slide presentation.
- Social Media Kickstart Workbook.
- 2023 Content Calendar, Editorial Calendar, and Blog Calendar.
- Social Media Management Checklist.
- Social Media Image & Post Guidelines Template.
- Content Creation Blueprint.
- Social Media Engagement Strategies.
- 30 Social Media Tips Cheatsheet.
- Social Media Management Weekly Planner.
Who is the course for?
This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!
The Presenter:
Beverley Theresa
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
- Over a decade of digital marketing experience focusing on social media strategies and tactics.
- Specializes in social media consulting and training for service-based businesses.
- Contributing author in Search Engine Journal How to Dominate Social Media: A Complete Strategy Guide.
- Past featured speaker at conferences such as Social Media Camp, SocialWest, SocialEast, and SocialPacific.
- Past clients include: the United Nations Association, Cushman & Wakefield, Terry Fox Foundation, and more.
- Website: https://hellobeverley.com.
- LinkedIn: https://www.linkedin.com/in/hellobeverley/.
Workshop date and time:
SPRING
Social Media Marketing Fundamentals: 1-Module Course
Thursday, May 16, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
