DMAnc.org Online Certification Workshops

Winter Discount: 50% Off
1 Year of Free Workshop Updates

Special Pricing: Regularly $450 is now 50% off—$225: Enroll here.

Why Take This Course?

Social media has altered how the world learns, connects, views, and purchases online, and offline.  How can you be successful in a media-saturated market, and make it a repeatable process?

This workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.

Quick Key Takeaways:

  • Overview of the social media landscape in 2024 and benefits of using social media marketing.
  • A look at Facebook, Instagram, Twitter, TikTok, and LinkedIn, comparisons of each platform, and how to decide which platforms are best for your business.
  • Fundamentals of an effective social media strategy.
  • Creating content that resonates and appeals to your audience, including real-life examples and what type of content performs best on each platform.

With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens your brand reputation.

This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2024.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

Thursday, February 15, 2024 from 12:00 pm to 2:00 pm PST.

Key Takeaways:

In this class you’ll learn:

  • Overview of the social media landscape in 2023 and benefits of using social media marketing.
  • A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
  • Fundamentals of an effective social media strategy.
  • Creating content that resonates and appeals to your audience, including real-life examples and what type of content performs best on each platform.
  • Finding relevant and top-performing hashtags in your industry.
  • How to successfully grow your following using organic tactics.
  • How to develop digital media without a professional graphic designer or video editor.
  • How to calculate the best times and days to post for maximum reach and engagement.
  • Social listening and sentiment analysis.
  • Best practices for recycling evergreen content.
  • Free and paid tools and apps that help with managing multiple social media accounts.
  • Creating a useful content calendar and an editorial calendar to streamline the social media management process.
  • Monthly statistics and reporting that matters.
  • How social media integrates with other facets of digital marketing.
  • Eight planning checklists, workbooks, and templates to help get and keep organized.

How to Convince Your Boss Why You Should Take this Workshop:

For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.

Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.

  • 55% of consumers learn about new brands on social
  • 43% of consumers increased their social media use to discover new products in the last year
  • 78% of consumers are willing to buy from a company after having a positive experience with them on social
  • 80% of business executives think it’s very important or essential to invest additional resources in social media marketing

This course helps advance your employee’s ability to manage your reputation and serve your customers on social media.  As the statistics prove, this will have a positive impact on your ROI.

The Presentations:

  • The workshop is hands-on and practical.
  • In addition, the workshop is live so you can ask your questions.
  • Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
  • If you have further questions, you’re welcome to email the instructor.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the PowerPoint slide presentation.
  • Social Media Kickstart Workbook.
  • 2023 Content Calendar, Editorial Calendar, and Blog Calendar.
  • Social Media Management Checklist.
  • Social Media Image & Post Guidelines Template.
  • Content Creation Blueprint.
  • Social Media Engagement Strategies.
  • 30 Social Media Tips Cheatsheet.
  • Social Media Management Weekly Planner.

Who is the course for?

This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!

The Presenter:

Beverley Theresa








Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.

Testimonials

I was very pleased with the workshop today. I thought that Beverly gave a good presentation on the basics of social media. It was really helpful to hear her suggestions for streamlining and making content for each platform.

Mnemosyne ChirollaDigital Media Coordinator, Construction Association of Michigan

I really liked the workshop– It was informative and I learned a lot!

Kelsey LongMarketing Coordinator, Chankaska Creek Ranch, Winery & Distillery

This was a good workshop for people looking to learn about social media and for those who are social media professionals for major corporations and businesses.

Derek PierceDigital Media Producer, United Way of King County

DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.

Zach TrumppMarketing Specialist, Heilind Electronics

Recycling TikToks and posting them as reels on Instagram is a great way to reuse content and gain traction! Most of the time TikToks do better on Instagram.

Kelly VanegasSocial Media Coordinator, Minerva Beauty

It was a good introduction to all of the current main social media platforms to help you figure out what might work best for your audience .

Nicole FiamengoLead Marketing Coordinator, Catalyst Pharma

Highly recommend! Applicable to all companies selling a service or product!

Christi KeevenMarketing Manager, Birge & Held Asset Management

A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.

Larry HarmsAZM/Houston Saengerbund

When I take a webinar, I look for engaging content that will be helpful. I didn’t realize two hours flew by because Beverley made this course fun and full of knowledge!

Nicole GraboyesGraphic Designer, Heilind Electronics

It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.

Kimberly GoochDigital Marketing Coordinator, The Everglades Foundation

Beverly was very knowledgeable and informative with a super friendly tone to her voice.

Amanda CramerS.E. International, Inc.

It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.

Stephanie SolaresInside Sales Coordinator, Delta Technology

The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.

Adrianna AzaraContent Designer, Trim-Tex

The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.

Else RiemenschneiderAccount Manager, Studiothink

Presenters were inviting and friendly. happy to answer any question basic or more advanced.

Jen SchulzServices and Marketing Specialist, Cochlear Americas

Great overview if you’re new to social media marketing and want a broad view of where to start!

Heidi HarrisEcommerce Marketing Manager, Kendal Floral Supply

I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing

Arlene DuncanCorporate Marketing & Digital Assistant, Brio Living Services

A great informative course that dives into each facet of social media.

Erin GeogheganGraphic Designer/Social Media Coordinator, Blount Fine Foods

This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.

Megan GrebeHealthcare Admissions Coordinator, Frederick Living

Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media

Sergio SanchezBusiness Development, Huntington Brass

DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!

Vicki KriczkyDirector of Marketing and Sales, Director of Marketing

DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.

Rachelle BrownDirector, Metro Elevator., Inc.

This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

Arielle ChesterDigital Content Producer at ABC News

Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.

Allison LandryMarketing Manager and Social Media Strategist, The Christopher Companies
Summary
Event
Social Media Fundamentals: Establishing a Successful Presence in a Media Saturated Market
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
February 15, 2024
Ending on
February 15, 2024
Description
With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens brand reputation.
Offer Price
USD 225