DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing: regularly $300 now 25% off—$225:

Why Take This Course?

Social media has altered how the world learns, connects, views and purchases—online and offline.  How can you be successful in a media saturated market, and  make it a repeatable process?

This workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.

Quick Key Takeaways:

  • Overview of the social media landscape in 2022 and benefits of using social media marketing.
  • A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
  • Fundamentals of an effective social media strategy.
  • Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.

With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens brand reputation.

This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing for 2022 to 2023.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

Pre-recorded only (live workshop date coming soon!)

Key Takeaways:

In this class you’ll learn:

  • Overview of the social media landscape in 2022 and benefits of using social media marketing.
  • A look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
  • Fundamentals of an effective social media strategy.
  • Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
  • Finding relevant and top performing hashtags in your industry.
  • How to successfully grow your following using organic tactics.
  • How to develop digital media without a graphic designer or video editor.
  • How to calculate the best times and days to post for maximum reach and engagement.
  • Social listening and sentiment analysis.
  • Best practices for recycling evergreen content.
  • Free and paid tools and apps that help with managing multiple social media accounts.
  • Creating a useful content calendar and an editorial calendar to streamline the social media management process.
  • Monthly statistics and reporting that matters.
  • How social media integrates with other facets of digital marketing.
  • Eight planning checklists, workbooks, and templates to help get and keep organized.

How to Convince Your Boss Why You Should Take this Workshop:

For businesses wondering when to start making greater investments in social, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.

Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.

  • 55% of consumers learn about new brands on social
  • 43% of consumers increased their social media use to discover new products in the last year
  • 78% of consumers are willing to buy from a company after having a positive experience with them on social
  • 80% of business executives think it’s very important or essential to invest additional resources in social media marketing

This course helps advance your employee’s ability to manage your reputation and serve your customers on social media.  As the statistics prove, this will have a positive impact on your ROI.

The Presentations:

  • The workshop is hands-on and practical.
  • In addition, the workshop is live so you can ask your questions.
  • Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded.
  • If you have further questions, you’re welcome to email the instructor.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the PowerPoint slide presentation.
  • Social Media Kickstart Workbook.
  • 2022 Content Calendar, Editorial Calendar, and Blog Calendar.
  • Social Media Management Checklist.
  • Social Media Image & Post Guidelines Template.
  • Content Creation Blueprint.
  • Social Media Engagement Strategies.
  • 30 Social Media Tips Cheatsheet.
  • Social Media Management Weekly Planner.

Who is the course for?

This class is ideal for professionals who either have yet to launch a social media presence for their business, or, have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!

The Presenter:

Beverley Theresa

Owner
Throwdown Social Media
Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.

With over nine years in the social media industry, she is a regular guest on podcasts, web series, and a crowd favorite featured speaker at conferences. Audiences love Beverley’s humor, sass, authentic viewpoint, and real-life examples that clearly illustrate strategies and tactics to help businesses improve their social media marketing.

Testimonials

A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.

Larry HarmsAZM/Houston Saengerbund

It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.

Kimberly GoochDigital Marketing Coordinator, The Everglades Foundation

It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.

Stephanie SolaresInside Sales Coordinator, Delta Technology

The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.

Adrianna AzaraContent Designer, Trim-Tex

The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.

Else RiemenschneiderAccount Manager, Studiothink

Presenters were inviting and friendly. happy to answer any question basic or more advanced.

Jen SchulzServices and Marketing Specialist, Cochlear Americas

Great overview if you’re new to social media marketing and want a broad view of where to start!

Heidi HarrisEcommerce Marketing Manager, Kendal Floral Supply

I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing

Arlene DuncanCorporate Marketing & Digital Assistant, Brio Living Services

A great informative course that dives into each facet of social media.

Erin GeogheganGraphic Designer/Social Media Coordinator, Blount Fine Foods

This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.

Megan GrebeHealthcare Admissions Coordinator, Frederick Living

Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media

Sergio SanchezBusiness Development, Huntington Brass

DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!

Vicki KriczkyDirector of Marketing and Sales, Director of Marketing

DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.

Rachelle BrownDirector, Metro Elevator., Inc.

This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

Arielle ChesterDigital Content Producer at ABC News

Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.

Allison LandryMarketing Manager and Social Media Strategist, The Christopher Companies
Summary
Event
Social Media Fundamentals: Establishing a Successful Presence in a Media Saturated Market
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
September 13, 2022
Ending on
September 13, 2022
Description
With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens brand reputation.
Offer Price
USD 225
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