DMAnc.org Online Certification Workshops

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Special YouTube Masterclass Pricing: 2-Part Series of Workshops for $600, now 25% off—$450 Enroll here.

Introduction:

With YouTube being the second biggest search engine in the world receiving three billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform. However, without a good understanding of YouTube’s audience, its content types and algorithm, it can be hard to build influence and correctly position your brand.

This 2-module workshop series will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Quick summary of key takeaways:

  • The correct mindset and focus necessary for starting your channel with the best chance of success.
  • The different content types at your disposal, and their pros and cons.
  • Strategies and techniques for building your audience on and off YouTube.
  • Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
  • The video upload process, from export settings to thumbnails to keyword tags, and more.
  • How to improve video SEO and SERP ranking.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

YouTube Masterclass Workshop Dates and Times:

Module 1: Covers strategy for building influence and brand positioning.
Pre-recorded.

Module 2: Provides a practical guide to producing and optimizing content; and how to grow your channel and influence.
Next live workshop: Wednesday, December 14, 2022 (9:00 AM to 11:00 AM PST).

Workshop 1: YouTube strategy for building influence and brand positioning (Pre-recorded)

Special YouTube Masterclass Pricing: 2-Part Series of Workshops for $600 now 25% off—$450. Enroll here.

Description:

In this first workshop, you’ll learn how to maximize the marketing potential of video content on the YouTube platform.

With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.

However, without a good understanding of YouTube’s audience, its content types and algorithm, it can be hard to build influence and correctly position your brand.

This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Key Takeaways:

In this class you’ll learn:

  • The correct mindset and focus necessary for starting your channel with the best chance of success.
  • The different content types at your disposal, and their pros and cons.
  • How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
  • How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
  • SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
  • Strategies and techniques for building your audience on and off YouTube.

Workshop 2: YouTube practical guide to producing and optimizing content; and how to grow your channel and influence (Next LIVE workshop: Wednesday, December 14, 2022 (9:00 AM to 11:00 AM PST))

Special YouTube Masterclass Pricing: 2-Part Series of Workshops for $600 now 35% off—$390. Enroll here.

Description:

In this second workshop, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.

You’ll also be guided on all of the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.

With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.

Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm and boost its SEO.

Key Takeaways:

In this class you’ll learn:

  • All about the different types of equipment you’ll need to produce the best quality videos possible.
  • Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
  • The video upload process, from export settings to thumbnails to keyword tags, and more.
  • How to improve video SEO and SERP ranking.

How to Convince Your Boss Why You Should Take this Class:

YouTube is the second largest search engine after Google. Starting a YouTube channel for your business isn’t just a good idea. It may be one of the most important short-term, and long-term decisions you’ll make in terms of your larger marketing efforts. This is true for a huge variety of different reasons. From creating brand awareness to creating an online educational hub for your customers, there are a lot of different ways you can leverage your YouTube channel to grow your business and generate new leads. Many companies don’t get their YouTube or any video efforts off the ground due to lack of staff training and resources. This course gets your employees trained and ready to launch a YouTube channel with step-by-step processes for each phase of a project.  It’s time to get your team going!

The Presentations:

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions.
  • Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • List of selected items for additional reading.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • List of additional reading.
  • Video upload checklist.
  • Access to a plug-and-play YouTube dashboard template for Data Studio that you can use to easily monitor performance.
  • In addition to the PDF of the PPT presentation, you will also receive a video upload checklist as well as personalized feedback on one of your videos by the class speaker himself.

Who is the course for?

Marketing managers, social media managers, digital marketing managers, ecommerce managers, influencers, trainers, and agency account managers. This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content before or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.

The Presenter:

Adam Finer

Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.

He has also built a rapidly-growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.

Testimonials

The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.

Kristen ModzelewskiSr. Digital Marketing Specialist, Clark-Reliance

A great way for anyone looking to start their YouTube brand to get their feet wet.

Trey YoungCreative Media Specialist, Candid Color Systems

Adam’s class was exceptionally well thought out, informative, and approachable to anyone of any experience level. It surpassed all of my expectations.

Aaron YoungDigital Content Specialist, HPC Fire Inspired

I really liked this webinar, it was easy to follow, understand, and you could tell Adam really prepared for it.

Belicia HernandezMarketing Associate, Pathfinder Systems

This educational session offers great information for those considering starting a YouTube channel and some basic reminders for those who already have established a channel. This is great information for any size company or organization.

Nicole HallSenior Communications Specialist, San Diego County Regional Airport Authority

Well thought out, wide range of topics covered and done so in an authoritative way.

John-Michael SeeberContent Manager, Designory
Summary
Event
YouTube Channel Strategy and Production Masterclass, a 2-part Series
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
November 30, 2022
Ending on
November 30, 2022
Description
This 2-part  workshop series will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
Offer Price
USD 450
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