Fall Discount: 20% Off Free Lifetime Workshop Updates
Regularly $250, Now $200
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.
You will learn about:
Understanding how web analytics tools capture data on users and what it means when interpreting results
Defining the metrics
Creating your site goals and tracking them
Deciding which analytics tools are the most appropriate for your site and business
Incorporating Social media metrics into your analytics picture
How to blend different tools to create a comprehensive picture
Going beyond the canned reports in the tools
Setting up conversion funnels and goal setting
Knowing the difference between being a data reporter and being an analytics analyst
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
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This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
In the intermediate analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
We will cover the first two major sections of Google Analytics:
Audience: Who is visiting your website?
Acquisition: How did those visitors find your website?
In the third and final analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
We will cover the last two major sections of Google Analytics:
Behavior: What are your visitors doing at your website?
Conversions: Which visitors are buying or registering at your website?
We’ll close with notes about the reality of using Google Analytics at companies