Spring Discount: 30% Off Free Lifetime Workshop Updates
Regularly $250, Now $175
Once you’ve driven the traffic to your site, are you maximizing the value of it for your visitors? Too many sites have been developed over the years without a good, clear plan that leads visitors to what they are looking for.
What you’ll learn:
Understand what you want your site to accomplish and how the user’s interaction with the site is tied into this
Understand how your content informs your site design
How you should optimize your site for mobile
Setting up a testing and optimization program
Finding the right tools to aid in the testing
Understand the advantages and challenges of user panels, eye tracking and interaction tracking
How to improve your site usability on a low budget
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
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This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.
This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
In the intermediate analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
We will cover the first two major sections of Google Analytics:
Audience: Who is visiting your website?
Acquisition: How did those visitors find your website?