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This is part one of the three-part series on Google Analytics, led by Andreas Ramos, author of fourteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Analytics from one of the leading experts in Silicon Valley. You can take this course as part of the series or à la carte.
This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
In the intermediate analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
We will cover the first two major sections of Google Analytics:
- Audience: Who is visiting your website?
- Acquisition: How did those visitors find your website?