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What You’ll Learn in this Workshop
We’ll look at how Google indexes and ranks webpages. Learn about Google AI Machine Learning tool and how Google uses 10,000 humans to score and improve its AI tool. We look at the elements that Google’s humans evaluate in websites. We also look a the elements that result in low scores. You’ll see that you can do to improve your chances of better page reviews.
We then look at a powerful SEO tool.
You’ll see all of this in plain language. You’ll get Powerpoint slides with step-by-step, numbered instructions so you can do this yourself, examples of code that you can edit, and so on.
You’ll see how a Google Ads account is structured and we’ll do a live walk-through of an Ads account. You’ll see how to quickly find 10,000 keywords, including your competitors’ keywords, and how to test those keywords to find the best keywords.
We’ll cover how keywords, ads, and landing pages work together in Google Ads. We’ll also look at how to use A/B Split Tests to test ads so you can develop the best ad. You’ll see the various kinds of ads, plus additional settings that make ads work for you. We’ll look at the types of display advertising and how to work with those. How to understand the data when testing Google Ads. The five keyword match types.