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This is a practical, tactical workshop on how to get your marketing department compliant with GDPR (General Data Protection Regulation). This new regulation went into effect in the European Union on May 25, 2018. GDPR touches nearly every department within organizations that handle or transfer data containing information on EU citizens. If you deal with any data involving European citizens, you must become compliant or face significant penalties. Incidents of questionable data usage — such as the Facebook/Cambridge Analytica “scandal” — will spur more data regulation and policing will become the norm. Start revising your data policies now.
Social Media Advertising Best Practices: How to create and run ads on Facebook, Instagram, LinkedIn, Twitter and Pinterest
As social media sites grow and mature, many marketers are adding targeted advertising on social sites to their media mix. Advertising on social media sites has the advantage of getting your message in front of the right people based on their activities and characteristics.
The pressure for B2B marketers is on. Modern B2B buyers have an increasing tendency and capacity to research purchasing decisions online long before they engage with Sales. They are empowered with information, and winning over modern B2B buyers requires organizations to revolutionize their marketing approach.