Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here (prerecorded online).
Introduction:
Once you’ve had some experience advertising on Facebook and Instagram, you’re ready to take advantage of the advanced tools available on the Meta platform to elevate your campaigns far beyond what you’re doing now. In this two-module course, you’ll learn to create campaigns more precisely targeting audiences and measuring results, more sophistication in creative strategy and optimization, and better insights to inform your decision-making. When you’re finished, you’ll understand the tools and techniques you need to refine your campaigns, scale campaigns effectively, and continually amplify your results.
This Advanced Course in Facebook & Instagram (Meta) Advertising is designed and taught by leading social media strategist and Certified Meta Trainer Kineta Kelsall, exactly to address the goals of experienced Meta advertisers like you. She’ll lead you through the tips, techniques, and details that will further develop your mastery of the medium.
In Module 1, you’ll get an update on changes to the platform and advanced strategies for planning and setting up campaigns. In Module 2, we’ll take a deep, detailed, and exciting dive into creative strategy, measurement, an optimization that can take your campaigns to another level of success.
New to Meta advertising? Need to know the basics of setting up a campaign and navigating the interface? Take a look at the companion course, Facebook & Instagram Advertising Fundamentals.
Description:
In this module, we will focus on advanced strategies for planning and setting up paid campaigns. You’ll learn tools and techniques to gather data and insights that inform your decision-making process. This module will cover selecting the right components, including buying type, objectives, bidding strategies, budgets, placements, and audience targeting. We’ll also explore relevant tracking and performance integrations, as well as how to leverage Meta’s AI functions to drive long-term business success.
Key Takeaways
Description:
The second module dives into creative strategy, measurement, and optimization, ensuring you can scale your campaigns effectively. We will share best-in-class case studies and teach you essential techniques and considerations for proven successful campaigns.
Key Takeaways
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop
This course is led by an experienced practitioner who not only advises and manages campaigns for a diverse range of clients but also excels in training professionals like you. You’ll gain access to a robust set of tools and best practices derived from extensive testing, Meta’s recommendations, and insights from top industry thought leaders. The content is packed with valuable information to keep you ahead of the curve and is continuously updated to reflect the latest platform changes. This training will equip you with the most current strategies and techniques to drive success in your campaigns.
The Presentations
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Who is the course for?
This course is for anyone who wants to learn how to leverage Meta’s AI functions to drive long-term business success.
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The Presenter
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
This presentation was very relatable and actionable, and the presenter addressing attendees’ input and questions made it interactive. It’s a great master class.
This popular masterclass will be offered live in the Winter/Spring of 2025. Enrollment will begin on December 1, 2024.