Scroll-Stopping Ads: Strategy, Execution & Optimization
Special Spring Pricing: Regularly $1000 is now 50% off—$500. Enroll Here (Live Online).
Are you struggling to break through the noise on TikTok and Meta? This intensive two-module bootcamp is designed for marketers and creatives eager to elevate their paid social creative strategy.
You’ll gain a fresh perspective on paid social advertising, learning how to integrate cultural insights, platform-specific trends, and performance data to craft high-impact Meta and TikTok ads that capture attention and drive measurable results. This course delivers practical frameworks, real-world tools, and expert methods to decode what works—and why.
This isn’t just about building a content engine, it’s about developing paid creative that earns attention and achieves measurable outcomes. You’ll learn how to use platform behavior and performance signals to inform not just what you make, but why it will work, sharpening your creative decisions to have a tangible impact on business results.
By the end of the two sessions, you’ll have a repeatable system for producing scroll-stopping, conversion-focused creative, a deeper understanding of platform mechanics, and the confidence to link creative execution to business impact and finally see that investment translate into business outcomes.
Module 1: Crafting a Strategic Creative Approach.
Learn how to build creative strategies for paid social that are insight-driven rather than instinct-based. This module explores how cultural trends, platform behaviors, and performance signals should inform your creative approach. Discover how to leverage data and audience tools to uncover real creative opportunities, ensuring your ad concepts are proactive and strategic—not just reactive.
This session isn’t just about churning out content; it’s about developing paid creative that commands attention and delivers results.
Key Takeaways
- Understand the evolution of paid social creative: Explore trends, AI advancements, and how shifting audience behaviors impacts ad effectiveness.
- Learn how to tie creative concepts to performance KPIs such as conversions, CPA, and ROAS—not just engagement metrics.
- Leverage tools for insight-driven ad ideation: Use both free and paid audience research tools, competitive analysis platforms, and trend trackers to identify creative white space.
- Apply platform behaviors and search trends to ad development: Discover how to mine TikTok trends and Meta performance data to inform ad hooks, messaging, and format choices.
- Interactive Workshop: Apply these insights in real-time by developing the foundation of a strategic paid campaign using industry-standard planning tools.
Module 2: Executing and Optimizing High-Performing Ads.
In Module 2, we shift from strategy to execution as we break down how to build, deploy, and measure high-impact paid social creative on Meta and TikTok. This module covers what makes ad creative effective across different formats, how to brief production teams efficiently, and how to avoid common pitfalls that lead to underperforming ads.
We’ll also tackle performance metrics—teaching you how to optimize and iterate based on data that truly matters to your business, rather than vanity metrics.
Key Takeaways
- Master platform-specific execution for paid ads: Learn how to design native, high-impact creative tailored to each platform’s best practices, including optimal video length, structure, audio, overlays, and creator integration.
- Match creative formats to objectives: Determine the correct ad format—whether it’s Reels, Spark Ads, TikTok TopView, or Instagram Stories—based on campaign goals and funnel stages.
- Write high-performing ad copy: Craft compelling messaging that hooks audiences within the first three seconds, aligns with platform UX and drives action.
- Get the most from your media investment: Learn how to design creative that works across paid, owned, and earned – with a focus on maximising ROI, reducing wasted creative cycles, and increasing campaign efficiency.
- Measure what matters: Move beyond vanity metrics with a clear approach to paid performance — including hold rate, thumb-stop ratio, and cost-per-result — and how to translate these into actionable insights that your boss (and the business) actually cares about.
- Interactive Workshop: Put your learning into action by responding to a simulated brief—choosing platforms, selecting creative formats, and developing a high-impact ad concept.
How to Convince Your Boss Why You Should Take this Workshop
This course doesn’t just help you keep up with social media trends—it equips you with the skills to build high-performance, platform-native ad campaigns that drive real business results. You’ll gain strategic frameworks, creative tactics, and measurement expertise to make every Meta and TikTok ad work harder. Whether you’re a creative strategist, lead a paid social team, or manage client campaigns, this masterclass provides the tools and insights to craft attention-grabbing ads that convert. Walk away with a data-backed creative mindset and the confidence to turn strategy into measurable impact, making you an indispensable asset to your team and organization.
Download Material
- Workshop Recording – Watch back anytime with full access to demonstrations, exercises, and tools.
- PDF of the presentation – Review slides and examples whenever you need.
The Presentations
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Step-by-step instructions so you can do this yourself.
- Included are lots of illustrations and examples.
The Presenter
Kineta Kelsall
Consultant, Social Media Trainer
With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.
Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.
Workshop dates and times:
SPRING
Module 1: Crafting a Strategic Creative Approach.
Tuesday, June 03, 2025.
9:00 AM to 11:00 AM PDT.
Module 2: Executing and Optimizing High-Performing Ads.
Wednesday, June 04, 2025.
9:00 AM to 11:00 AM PDT.
