Special Spring Pricing: Regularly $1000 is now 50% off—$500. Enroll here.
Artificial Intelligence is transforming email marketing, but most marketers are stuck between hype and overwhelm.
They’re experimenting with prompts… testing tools… trying new workflows… but unsure how to translate AI into measurable performance gains.
This two-part intensive program is designed for email marketers who need clarity, structure, and tactical execution. You won’t be dropped into a snake pit of theory and told to “figure it out.” Instead, you’ll learn structured systems you can immediately apply to segmentation, copy, testing, reporting, optimization, and governance, all tied directly to your business KPIs.
By the end of this series, you will not just “use AI.” You’ll integrate it into your email workflow to save time, increase relevance, and improve performance with confidence.
What You’ll Walk Away With:
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Most marketers are using AI like a junior assistant.
They ask it to write subject lines, summarize reports, or draft nurture emails, and then wonder why the output feels generic.
This module teaches you how to use AI like a senior lifecycle strategist.
In this 2-hour deep dive, you’ll learn how to engineer structured prompts that embed audience psychology, commercial goals, testing logic, and brand constraints, turning AI into a strategic partner for email performance.
This module is about adding layers of maturity to your prompt engineering.
Key Takeaways:
You will learn how to:
In Module 2, we show you how to operationalize AI.
This session focuses on scale, integration, and systems. AI becomes embedded into your testing culture, analytics infrastructure, reporting workflows, and governance framework.
You will leave with a clear understanding of how to integrate AI responsibly into your organization — improving decision-making, experimentation velocity, and lifecycle maturity.
Key Takeaways:
You will learn how to:
How to Convince Your Boss Why You Should Take this Class:
If you need internal approval, here are five talking points:
The Presentations:
All attendees receive full video presentations and slide decks from both modules, including:
These decks are designed for reference and internal sharing.
Download Material:
Participants receive:
These materials are designed to be implemented immediately.
The Presenter:

Komal is Managing Director at global CRM agency Profusion, and an award-winning Fractional CMO. She has over 23 years of experience in email, martech, and digital marketing. Previously VP of Marketing at Pure360, Komal now spearheads the go-to-market, retention, and brand strategies for many B2B, eCommerce, Financial, and Travel businesses and agencies.
As a key industry thought leader and events speaker, Komal is a sub-editor @ The Modern Retail and writes for many other publications, including Forbes. She is also the judge at many prestigious awards, including the DMA Awards & eCommerce Awards. She’s proud to be an instructor for the Institute of Direct Marketing (IDM) and the DMAnc.org, teaching numerous marketing courses including B2B Marketing, Digital CRM, and Email Marketing.
This session was very informative and contained a lot of valuable information which we could put into practice at our organization.

Great information and very useful email marketing tips!

Thank you for this informative workshop series. There were so many takeaways! Lots of practical information was shared. Thank you, thank you!

Module 1: Prompt Mastery for High-Performance Email Marketing.
Tuesday, June 2nd, 2026. 09:00 – 11:00AM PDT.
Module 2: AI Infrastructure, Experimentation & Performance Systems.
Wednesday, June 17th 2026. 09:00 – 11:00AM PDT.


