Supercharging Your Marketing Campaigns with Brainstorming Powered by AI
Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll Here (Winter 2025).
For all its ability to generate massive amounts of content, the real power of ChatGPT is its ability to help you dream up new, creative, out-of-the-box campaign ideas. This course will open your eyes to new ways to harness this creative power, and provide you with a step-by-step guide to how to use it.
Guided by marketing expert Jim Sterne, you’ll learn how to engage ChatGPT beyond basic prompt engineering and apply it to real-world marketing tasks. You’ll learn:
- Better ways to generate innovative, on-brand campaign ideas that resonate with your audience.
- Brighter ways to organize your brainstorming sessions, automate idea generation, and execute creative tactics.
- Shrewder ways to identify and develop campaign concepts for target segments.
- Sharper ways to measure how good your new good ideas really are.
We’ll start our exploration of ChatGPT by reviewing the foundational concepts of Large Language Models (LLMs), because understanding how they work will help you to recognize how you can leverage them for campaign ideation.
We address what ChatGPT is good at and what it is not good at (yet) when it comes to campaign creation. Jim demonstrates how to converse with ChatGPT to create better campaign briefs, concept outlines, and creative calendars as well as advanced strategies for creative problem-solving in campaign development. You will walk away with the knowledge and tools to transform your campaign ideation and concept development processes.
We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine, but if you have a Plus, Team, or Enterprise plan, you can also practice making custom GPTs.
What You’ll Learn In This Course:
- Getting ChatGPT to be your campaign brainstorming companion.
- Using ChatGPT to maintain brand voice and campaign consistency.
- Working with ChatGPT as a creative director and a strategic advisor.
- Experimenting with campaign tasks on your desk right now.
- Create campaign concept outlines for your next major marketing initiative.
- Create Custom GPT’s (agents) to automate specific campaign ideation tasks.
You’ll be able to apply your new creative powers to the campaign automation, creativity, and problem-solving challenges you face.
Note: This one-module masterclasses focuses on using ChatGPT for campaign ideation and concept development. It does not cover the technical aspects of campaign execution or media buying.
How to Convince Your Boss Why You Should Take this Workshop
Here are three reasons your boss will be glad you’re taking this course:
- You’ll create more innovative campaigns, faster. By streamlining your campaign brainstorming process, you’ll be able to produce more groundbreaking concepts in less time.
- You’ll be better at achieving campaign KPIs. Increase brand awareness, improve engagement rates, or boost conversions through campaigns.
- You’ll be able to take an AI leadership role. This is a brand-new way to use digital technology in campaign development—and you can bring these new-found superpowers to the rest of your organization.
The Presentation
This is a hands-on session that mixes show-and-tell and testing, with a heavy emphasis on answering your questions. This is a wholly interactive, hands-on session so you will not just learn, but get a feel for the power of using ChatGPT on campaign creation. You will start to apply what you learn to your campaign development job during this module. We’ll share pains and personal best practices. The emphasis is on experimentation and learning in a collaborative setting.
- Workshops are hands-on and practical, focusing on real-world campaign development scenarios.
- The workshops are live so that you can ask questions specific to your campaign challenges.
- Step-by-step instructions with links to relevant campaign ideation tools and resources.
- You don’t just learn about these techniques — you try them, with expert guidance on applying them to your unique campaign needs.
Download Material
- Video of the presentation with slides and audio, perfect for revisiting key concepts.
- PDF of the complete presentation.
- Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.
Who is the course for?
This course is invaluable for marketing, digital marketing, advertising, e-commerce or social media managers, creative directors, or anyone responsible for:
- Campaign Strategy: identifying trends, analyzing competitor campaigns, and generating unique campaign ideas that align with your brand voice and audience preferences.
- Concept Development: creating campaign themes, taglines, and storylines, exploring a wide range of tones, styles, and approaches.
- Creative Optimization: improving audience targeting and develop ways to make your campaigns more engaging and shareable
The Presenter
Jim Sterne
Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
- Next-Level ChatGPT for Marketers Masterclass
- What Does Generative AI Mean for Marketing Analytics?
- Creating a Generative AI Adoption Roadmap
- Care and Feeding of Digital Analysts
- Introduction to AI for Marketers
- AI in Marketing, a To-Do List
- Mastering Marketing Analytics
- Social Media Metrics: Measuring What Matters
Workshop dates and times:
Winter 2025
1-Module Course
Thursday, February 20, 2025.
from 12:00 p.m. to 2:00 p.m. PST.
Spring 2025
1-Module Course
Tuesday, April 29, 2025.
from 12:00 p.m. to 2:00 p.m. PDT.
