Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (December series)
Knowing how to effectively use ChatGPT for website optimization gives you a significant competitive advantage. Learn practical, actionable strategies to improve content quality, user experience, and search visibility through AI assistance. This live, online, hands-on masterclass shows you step-by-step how ChatGPT can drive real improvements in your website’s performance.
Harness ChatGPT as your personal conversion optimization assistant. Whether you’re new to AI or have already built a custom GPT, you’ll gain tactical, in-class experience using ChatGPT to make data-driven changes that lift conversions.
What You’ll Learn:
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
All materials are emailed to registered attendees within 24 hours after the live session ends.
Description:
This first two-hour module focuses on quick wins and content enhancements using ChatGPT to boost your website’s conversion rate. You’ll learn how to audit your existing pages through the eyes of an AI-driven “conversion coach” and instantly apply improvements.
From rewriting a confusing headline to fine-tuning a call-to-action, this session demonstrates how to get tangible CRO (Conversion Rate Optimization) results during class. It’s a hands-on experience—bring a landing page or product page from your site and be ready to walk away with improved copy and an actionable optimization checklist you can use the very next day.
What You’ll Learn in this Module:
Key Takeaways:
AI-Assisted Page Audits
High-Impact Copywriting
Hands-On Practice & Tools
Description:
In this second two-hour session, we go beyond quick wins and show you how to turn ChatGPT into a true optimization partner—one that helps you think smarter, write faster, and continuously improve your website based on real audience needs.
You’ll explore how to guide ChatGPT through deep research tasks, craft smarter prompts that yield more strategic answers, and even train Custom GPTs to reflect your brand, customers, and site goals. Whether you’re trying to refine a pricing page, rework an About page, or create a set of variant landing pages for testing, this module helps you do it all—using just ChatGPT and smart prompt strategy; no code or extra tools required.
This is where ChatGPT becomes more than a writing tool—it becomes your strategic co-pilot.
Key Takeaways:
Deep Research with ChatGPT
Advanced Prompt Engineering
Creating and Using Custom GPTs
Sustained Optimization Practices
Included Resources:
By the end of Module 2, you’ll know how to use ChatGPT not just as a writer, but as a strategist, a researcher, and a creative collaborator—equipping you to lead smarter, faster website optimization efforts long after the workshop ends. You’ll be able to run a solo CRO sprint—analyzing, rewriting, and testing content in less time, with better results.
The Presentations
Download Material:
Who is the course for?
This workshop is for professionals at the following levels:
The Presenter:

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.
His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.
Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.
Clients: https://www.targeting.com/internet-marketing-business-clients
Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y
Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/
Workshops
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning AI.
The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge.

Module 1: ChatGPT Tactics for Immediate Website Conversion Gains.
Tuesday, December 9, 2025, from 12:00 p.m. to 2:00 p.m. (PST).
Module 2: Advanced ChatGPT Techniques – Deep Research, Custom GPTs, and Sustained Optimization.
Tuesday, December 16, 2025, from 12:00 p.m. to 2:00 p.m. (PST).


