Stay Ahead of the New Tech Curve with AI.
Special Fall-1 (October) Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (October).
Special Fall-2 (December) Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (December).
Note: The September series has been rescheduled to the October dates below.
Introduction:
This definitive advanced prompt writing workshop is ideal for marketers seeking high-performing results without requiring deep technical expertise.
Sign up today to start producing sharper, brand-aligned content, faster. You’ll learn to engineer smarter prompts that generate personalized, persuasive content across channels, without losing your tone of voice.
From scroll-stopping headlines to content that truly connects, this workshop provides practical strategies you can apply immediately.
Whether you use ChatGPT, Claude, or Gemini, move faster, prompt smarter, and lead with confidence.
What You’ll Learn:
Make yourself an essential part of your team’s future with advanced AI prompting skills:
- Create High-Impact Prompts
Build layered instructions that consistently deliver text, image, and video content that is brand-safe and accurate. - Refine AI Content Like a Pro
Identify and improve areas where AI falls short of your brand’s voice, whether in tone, clarity, or relevance. - Streamline Your AI Editing Workflow
Turn raw drafts into polished assets, speeding up production while maintaining control over quality and voice. - Write with Emotional Precision
Shape content that resonates deeply with your audience’s values and mindset. - Think Like a Strategist, Not Just a Creator
Apply forward-thinking AI strategies that not only follow best practices but also set new ones. - Plan Prompts with Critical Thinking
Generate better answers by accurately prompting questions that align with your business goals and brand strategy.
We want you to fully enjoy your workshop; please have access to a current, fully working version of the advertised model.
Can’t Attend Live? No Problem!
Even if you miss a live masterclass session, you’ll still receive:
- A video recording of each module
- PowerPoint presentation materials
- Additional handouts
Materials are emailed to registered attendees within 24 hours after each live session ends.
Module 1: Create High-Performing Text, Video and Images Using AI.
This two-hour course module demonstrates how to create high-performing campaigns utilizing text, video, and image generation. You’ll walk away with a practical, actionable AI creative strategy that you can apply immediately.
Key Takeaways:
Practical Multi-Modal Prompting
- Text: Effectively generate persuasive content for all your key marketing channels.
- Video: Write scripts, shot lists, and dialogue for branded videos.
- Image: Effortlessly produce visual assets.
- Cross-Channel Campaigns: Deliver cohesive campaigns across platforms.
Advanced AI Content Skills for Marketers
- Address multiple audiences with messaging that feels personal and authentic.
- Adapt tone and style while protecting your brand voice.
- Draft content faster—without losing strategic oversight.
Corporate AI Ethics & Brand Trust
- Identify and mitigate risks, from misinformation to off-brand content.
- Learn how to be transparent about AI use and build trust with your audience.
- Embed inclusivity, transparency, and safety into every prompt.
Module 2: Advanced Prompt Writing Mastery, Creativity and Brand Alignment.
Improve your campaigns using practical techniques that enhance accuracy, creativity, and brand alignment.
Key Takeaways:
Smarter Prompting That Gets Better Results
- Dynamic Prompting: Ask keener questions that improve output in real time.
- Structured Prompting: Guide AI through complex marketing tasks.
- Multi-Step Prompting: Deliver more consistent brand-approved results throughout your team.
Strategic Thinking with AI
- Identify weak outputs and address them promptly; no more generic, off-brand tone content.
- Inject creative flair into AI responses to ensure your marketing campaigns stand out.
Personalized Feedback & Troubleshooting
- Optimize your AI workflows for your entire team.
- Troubleshoot across platforms like GPT, Claude, and Gemini.
Copyright, Ethics & Responsible Use
- Keep your AI compliant with industry guidelines.
- Embed inclusivity, transparency, and brand safety into your prompts.
ChatGPT Scheduled Tasks
- Seamlessly integrate ChatGPT into your marketing strategy to streamline content and social media planning.
- Automate creative prompts to consistently deliver engaging, timely content.
Who Is This Workshop For?
Perfect for marketing professionals who want to scale creativity, stay brand-compliant, and maintain high content quality:
- Digital Marketers – Create better content with less friction.
- Content Producers & Strategists – Sharpen creative output and maintain standards.
- Marketing Leaders – Drive AI adoption while protecting brand consistency.
- Comms & Brand Experts – Strike a balance between authenticity and compliance.
- Agencies & Creatives – Streamline team-wide AI content creation.
- Social & PR Teams – Craft emotionally resonant stories that reflect your values.
No coding is required — just a smart, strategic mindset.
How to Convince Your Boss You Should Attend This Course
- Increase engagement & conversion with better-targeted content.
- Improve SEO through smarter, AI-assisted keyword strategy.
- Deliver more accurate content, faster — without sacrificing quality.
- Keep messaging brand safe.
- Future-proof your skills and give your team a competitive edge.
The Presentations
- Workshops are hands-on and practical.
- The workshops are live so that you can ask questions.
- Step-by-step instructions with links.
- You don’t just learn about these techniques—you implement them, with expert guidance.
Download Material:
- Workshop Recording – Full access for review and reference.
- PDF Presentation – Quick-reference resource for ongoing skill enhancement.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
Jonathan has written 17 books, including the university-level textbook “Digital Marketing and AI Psychology,” a resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.
