A serious look at how regulators are limiting your use of marketing and sales data and examples of how they will enforce and fine companies not in compliance.
Things are changing. Europe’s new “GDPR” data privacy law will go into effect on May 25th 2018 for all companies doing business in Europe regardless of their HQ location. The United States has current truth in advertising and new laws on the horizon, and both the US and Canadian Can-Spam acts are in place with enforcements and fines now on the increase.
Find out about the new EU GDPR regulations and how to become compliant.
Avoid fines that start at 10 Million Pounds-Sterling in the UK or ~$14,000,000 USD!
Hear actual cases where US FTC enforcements have quietly been fining companies’ marketing departments millions of dollars for data privacy non-compliance.
Get an update on the upcoming California state bill (AB 375) about obtaining customer-prospect consent to collect and use data including email
Get an update on the Canadian Anti-Spam Law (CASL)
Attend this session to keep you and your company out of trouble. Learn more about these data compliance laws and how to create a specific action plan on amending your data compliance and privacy practices before it’s too late.
Three Key Take-Aways:
You’ll receive an executive overview of the European Union’s GDPR (General Data Protection Rules) rules and what they mean to you.
Get the step by step process to become GDPR compliant regardless of your headquarters location.
You’ll find out what Not-To-Do when you listen to real examples cases with US companies fined for violating current US privacy laws.
Special offer: If you join the DMAnc today, you will be able to attend this luncheon at no charge. Another super offer from our sponsor MountainTop Data, attendees to this event will receive $1,000 in free B2B data credits.
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Barret GuildDigital Marketing Specialist
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg00Andrewhttps://dmanc.org/wp-content/uploads/2018/01/logo-1.jpgAndrew2017-01-23 10:57:502018-01-20 15:37:32How To Keep Out of Data Privacy Jail in 2018: How New Data Privacy Laws Will Affect Your Sales & Marketing Plans in the US, Europe and Canada