Special Two-module Pricing: regularly
$600 now $450. Enroll here.
Social Media platforms are algorithmically driven. This means they are able target the right person, at the right time, and at the right place. It’s our responsibility to guide the algorithm in the right direction by providing great ads and stories that engage the user to stop scrolling, consume our story, click, and buy. Most importantly, we must represent our customer’s demographic in the ad, establish deep empathy, and guide the algorithm to the products or service’s ideal buyer. Creative will have the biggest impact on performance, scalability, and overall success. 99% of paid social success comes from the static images and video ads we create; without them the algorithms are worthless! This workshop will cover the creative strategy, testing and measurement techniques needed for success.
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Workshop:
Social Media networks have become the “entire customer journey,” from discovery to purchase and beyond. Each and every organization must have internal expertise from multiple team members to drive continued growth and success. Organizations can no longer depend solely on outside agencies and consultants to steer their internal teams and growth strategies.
Who is the course for?
Marketing managers, digital marketing managers, creative directors, agency account directors and media planners.
Jake has over 10 years of performance advertising experience & $150mm+ ad spend on Facebook, Instagram, and TikTok. He currently works as the Director of Paid Social, Creative, and Training at Power Digital Marketing, a full service performance marketing and creative agency.
Over the past 6 years he worked and scaled the following brands from their infancy in paid social to $150+ million in profitable revenue: Aeroflow Healthcare, Motif Medial, Goldbelly, Caraway, Justworks, Lacoste, Every Mother, WhatDoYouMeme, Wanderer Bracelets, and RBX Active.