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LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Workshop dates and times:

Part 1—LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings (PRE-RECORDED).

Part 2—LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns (PRE-RECORDED).

Part 1, LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings

(Pre-recorded Online).

Description:

Generate qualified leads & sales meetings quickly with LinkedIn ads & account-based marketing.

LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this two-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns.

• Build LinkedIn demand generation ads that produce quick results without a lot of investment.
• Learn cutting-edge outbound marketing tactics using Sales Navigator, lead-generation ads & account-based marketing growth hacks.
• Make LinkedIn your most effective channel for filling your demand generation pipeline and feeding your sales team this quarter.

Unlike other online courses available in the marketplace, you’ll be able to ask questions and interact with the instructor during the class to make sure you are grasping and can apply the concepts to your company.

Key takeaways:

• Generate qualified leads quickly using images, videos, inbox message ads & more—with real examples of each ad type.
• Generate requests for demos, quotes, consultations & free trials for under $30!
• How to generate 5X your ROI using one ad type.
• Leverage intent data to capture in-market buyers.
• The best ad type for a given situation.
• How to create better ads to generate meetings.
• Deep-dive on the “lead generation” campaign objective.
• Scrape emails from LinkedIn Sales Navigator to build custom audiences and send cold emails.
• Automate connection requests, messages & cold emails.
• Bidding advice and avoiding common mistakes such as overspending for traffic.
• The 3 big things you need to test.
• Pipeline-generating growth hacks like paying for meetings.
• Case studies that will help you fill your pipeline.
• Precise targeting with personas, custom audiences, and negative criteria.
• Maximizing conversion rates with LinkedIn’s lead-gen forms.

Part 2, LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns

(Pre-recorded Online).

Description:

There’s a limit to how much demand you can capture using bottom-of-funnel tactics. This class is part 2 of our two-part masterclass and it teaches you how to maximize demand by integrating the top, middle & bottom of the funnel. Moreover, you’ll learn tricks for integrating LinkedIn with other channels such as Facebook & direct mail. Appeal to prospects at all stages of awareness by applying the latest tools & data-driven research. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Key takeaways:

• Full-funnel LinkedIn advertising for awareness, consideration & conversion
• Get prospects to watch your video for only 4 cents each!
• Choose the best objectives & ad types for your situation.
• How LinkedIn will save you a lot of money wasted in content marketing.
• Sophisticated awareness marketing that segues into lead generation.
• Monitoring frequency, reach & other key metrics that B2B marketers often neglect.
• Minimizing friction to maximize content consumption & sales.
• The best content to promote at each stage in the funnel.
• Lead nurturing & retargeting funnels to maximize efficiency at scale.
• Targeting & persuading out-of-market buyers (95% of your audience!)
• Integrating LinkedIn with other channels and tools such as Facebook & LeadEnforce.
• Measuring success & optimizing based on B2B benchmarks for lead conversion stages.
• Deep-dive on video advertising.
• Strategic planning for the long-term demand generation (instead of just capturing short-term leads).
• Reducing friction to optimize pipeline size.
• Fixing failed campaigns.
• How frequently you need to expose prospects to your brand.
• Spying on competitors’ LinkedIn ads.

Who the classes are for:

B2B marketers–including demand generation managers/directors, marketing consultants, advertising managers, marketing agency owners, and entrepreneurs. Applicable to companies targeting SMB as well as enterprise customers.

Instructor: Dekker Fraser

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.