Marketing Analytics with ChatGPT Masterclass

December 11, 2024

How to Streamline Analysis, Reporting, and Insights with Chat-GPT

Special Spring Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll Here.

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Spring 2025
Live Online
May 13

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Prerecorded
Online

AI can revolutionize the way you approach marketing analytics, offering unprecedented shortcuts and assistance for data discovery, cleaning, modeling, and more.

In this one-module course, digital analytics expert Jim Sterne will walk you through multiple techniques for using ChatGPT to make campaign data analysis and reporting easier and more useful. You’ll explore:

How to get more insights from your ad campaigns, in any medium or channel – whether your campaigns are digital, email, broadcast, or even print and direct mail, you work hard on them, and they all generate data. This course will help you learn how to get the most out of that data, to keep improving with each effort or iteration.
Data Visualization and Reporting – create more compelling data stories, automate report generation, and even suggest new ways to visualize complex datasets. That will, in turn, help you to have a bigger impact on stakeholder decision-making.
Data Cleaning and Wrangling – streamline preprocessing, identify anomalies, and integrate multiple datasets faster.
Exploratory Data Analysis – apply broader analytical thinking, uncover hidden patterns and trends in customer behavior, and generate useful tests.

You’ll be guided through the use of ChatGPT beyond prompt engineering, to enhance your analysis and to drive impactful decisions. With the right tactics, and step-by-step guides, you will add to your AI skill set, and turn ChatGPT into a useful tool for data analytics. At the same time, you’ll join the top tier of AI users, and can use AI to elevate your analytics game and your career.

You’ll Also Learn:

More intelligent ways to predict future trends and customer behavior.
How to generate reports that shape your data into stories for stakeholders so they can quickly understand and buy into your strategic decisions.
Specific techniques for working with list and database inputs and outputs.
Better ways to examine datasets.
Smarter strategies for developing hypotheses that inform strategic decisions.
More cost-effective ways to blend data from multiple sources.
The foundational concepts of Large Language Models (LLMs), because understanding how they work will help you understand how you can use them in analytics.
What AI systems are good at and what they are not good at (yet) in the context of marketing analysis. Learn how to engage with tools like ChatGPT to refine your analysis processes.

Practical examples and practice tasks will show you how to embed these new skills into your daily workflow and apply them to the challenges you face in your industry and organization. This course takes a hands-on approach, which will give you plenty of opportunities to share your own challenges and objectives, apply solutions that you can put to work immediately, and learn new methods that add up to best practices. By the end of the module, you’ll be crafting better data queries, using ChatGPT to automate routine analytical tasks, creating personas that represent your typical data stakeholder, and more.

How to Convince Your Boss Why You Should Take this Workshop

Here are four compelling reasons your boss will be thrilled you’re taking this course:

Deliver faster, more accurate insights: With ChatGPT, you can streamline your data processing, giving you more time to focus on strategic analysis that drives business results.
Achieve critical KPIs: Whether it’s improving data accuracy, speeding up reporting, or uncovering new growth opportunities, this course will enhance your ability to meet—and exceed—your team’s goals.
Lead the AI revolution: Position yourself as an AI leader in your organization, bringing innovative, data-driven solutions to your company.
Unlock new possibilities for your team: Paving the way for new, transformative strategies.

The Presentation

Interactive and Practical: Workshops focus on your real-world digital analytics scenarios.
Live Sessions: Ask questions specific to your analytics challenges in real-time.

We will be discussing Chat GPT and to apply the learnings from this course, you will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise account will give you the necessary access for making custom GPTs.

Download Material

Video of the presentation with slides and audio, perfect for revisiting key concepts.
PDF of the complete presentation.
Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

This course is for anyone who is responsible for campaign success, including those who need to review, analyze, report on, and make strategic recommendations about marketing and customer data. This includes marketing executives and managers, digital marketing managers, and analysts.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops