Work smarter with AI: Save time, spark creativity, and deliver better results on social.
Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll here.
Course Introduction
AI is transforming how we approach social media marketing. This practical, 2-hour course will guide you through the essentials of using AI to support your role in social media marketing, including research and planning, content creation, and reporting.
Whether you’re feeling overwhelmed by new tools or curious about how to work smarter, not harder, this session will help you confidently integrate AI into your social media role.
We will look at a range of AI tools, including ChatGPT, Claude, Lately, Descript, Meta AI, and more.
By the end of this session, you’ll walk away with a clear understanding of how AI can support every stage of your social media workflow. You’ll learn how to speed up content calendar creation, generate fresh ideas, and structure campaigns using AI prompts that reflect your brand voice. When it comes to content creation, you’ll gain practical tips on writing engaging captions, adapting tone of voice, and repurposing content efficiently with AI support — all while keeping your human creativity at the core. You’ll also discover tools to generate on-brand images and short-form videos in minutes. Finally, we’ll show you how to automate your reporting and extract meaningful insights from your analytics, so you’re not just measuring what happened, but understanding what to do next.
You’ll leave equipped with tools and takeaways you can start using immediately, whether you’re building your next campaign or reviewing the last one.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
- Full workshop video recording
- PowerPoint slides
- Additional handouts
All materials are emailed to registered attendees within 24 hours after the live session ends.
Key Takeaways:
In this course, you will learn how to:
- Understand the key AI tools relevant to social media marketing.
- Learn how to use AI to support strategic content planning.
- Explore AI-powered content generation (text, image, and video basics).
- Discover how AI can speed up reporting and provide deeper insights.
- Identify best practices, limitations, and ethical considerations.
- Gain quick wins you can immediately implement.
How to Convince Your Boss Why You Should Take this Class:
Boost Efficiency and ROI:
This course will show me how to utilize AI tools to streamline content planning, creation, and reporting, saving time and improving results without increasing the budget.
Make Smarter, Data-Driven Decisions:
Learn how to use AI-powered analytics to uncover deeper insights from your social media performance, helping refine your strategy based on what’s actually working.
Immediate, Practical Takeaways:
The course is only 2 hours and packed with actionable tips you can implement straight away to enhance how you use social media for your organization.
The Presentations:
- The workshop is live, so you can ask your questions.
- Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
- If you have questions after the class, you’re welcome to email the instructor.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
Who Is This Course For?
- Social media marketers and managers looking to enhance productivity.
- Content creators seeking inspiration and efficiency.
- Marketing professionals curious about AI’s role in campaign planning and analysis.
- Small business owners managing their own social media.
- Anyone new to AI who wants a practical, jargon-free introduction to using it effectively.
The Presenter:
Luan Wise
Luan Wise teaches the Linked Advertising, Instagram, and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit, and more. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is the author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
Workshop date and time:
FALL 2025
1-Module Course.
Tuesday, September 23, 2025. 9:00AM – 11:00 AM PDT.
