A New Course on How to Maximize Social Media Success with the Latest Insights, Tools, and Techniques

The Direct Marketing Association of Northern California announces an innovative new course, Social Media Trends for 2024-2025.  Changes happen every year in the universe of social media marketing. But with rapidly changing algorithms, shifting consumer trends, and the tsunami of AI, this year feels like an especially large period of upheaval. For marketers who need to navigate their brands through these uncertain waters while continuing to deliver on KPIs, your smartest strategy is to arm yourself with up-to-date knowledge and insights that can help you plan and manage with confidence.

This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide to mastering social media success in 2024 and beyond.

In an efficient two hours packed with information you can put to immediate use, we will delve into the fundamentals everyone is discussing, including social search, e-commerce integration with social media platforms, and the evolving role of creators and influencers in full-funnel activation across Instagram, TikTok, and LinkedIn, among other key topics.

By the end of this course, your toolbox will be packed with new platform updates and innovative strategies to enhance your brand’s social presence.

We will discuss:

• Search on Social Media. Understand the growing importance of social search, leverage search features, and utilize tools that capture user intent. This is critical information about how you can bridge the gap between traditional search and social search.
• The Role of Creators and Influencers. We will examine their changing roles in full-funnel marketing. You’ll also learn how to use influencers to drive sales through partnership ads on Meta and how to integrate influencers into your community and extended team. We will also explore how the role of influence is shifting from brand-centric to people-centric marketing.
• Social Commerce. We will discover critical products and features on TikTok and Instagram that can drive sales and engagement. You’ll learn best practices for activating shopping on social platforms, such as TikTok Shop and Spark Ads, and understand how creators play a crucial role.
• Thought Leadership on LinkedIn. Finally, we will review LinkedIn’s evolution, and you’ll learn how to leverage personal branding on LinkedIn for your clients or business.

Consumers have fully embraced social media shopping. It is up almost 40% yearly, and nearly half of Gen Zers and Millennials report buying a product directly on social media in the past three months*. This course will help you set up a strategy for social commerce.  Consumers primarily do research via social media and video, not search engines. The brand research and product discovery process is now closely linked to influencer reviews, brand videos, and which product is the most searchable and most accessible to buy. This course will help you implement strategies for integrating influencers into your brand.

You can register now for this course or contact us for more information.

*Hubspot Social Trends Report 2024