DMAnc.org Online Certification Workshops
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 Only (Pre-recorded Online): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All three Google Analytics 3.0 modules (Pre-recorded Online) $900 now 45% off—$495. Enroll here.
Why Take this Course?
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 2 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.
In this second workshop, we go through the first three major report sections of Google Analytics 3.0: Real-time, Audience, and Acquisition, menu by menu, so you can see how to find information.
We will cover the first three major sections of Google Analytics 3.0:
- Real-Time Report: Who is on your site right now?
- Audience: Who is visiting your website?
- Acquisition: How did those visitors find your website?
By knowing who your visitors are, you can make changes to your website to attract the audience you want. This also lets you know where to focus your marketing effort. For example, if your audience is arriving via search engines, then you can do more with search engines. Or, you can put your efforts there if they are coming via social media.
This helps in discussions over where to allocate staff and budget. Should the website be translated to French? Is there a market in Canada? Should your website be designed more for desktop users or only for mobile users? All of this, and many more questions, can be settled with analytics. Analytics gives you insights into your audience.
You’ll also see how to add segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Workshop date and time:
Pre-recorded Online.
Key Takeaways:
- How to use segmentation to refine the view of your data. You can create your own data segments and then compare data, for example by device (desktop, mobile, and tablets), location (US, Canada, Australia), and so on. You can also compare traffic sources such as direct, organic, search, paid, and referral. Your presentations will be better.
- We look at real-time reports and how to understand the data.
- We then look at the Audience Report. Who is visiting your website? We can see their age, gender, and the language and device they use.
- We can also see the topics they’re interested in and what they are buying on the web.
- You can also see their location by continent, country, state, or city. This lets you decide where to show your ads (or turn them off).
- Knowing your audience allows you to design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
- A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
- We look at the Acquisition Report in the second half of this workshop. This shows you how you acquired your visitors. For example, did they come via search engines, paid search, email, or social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites)? By knowing this, you can focus on what works and shut down what doesn’t work.
- The Acquisitions Report also shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, and how your pages rank in Google.
- You’ll also see how to use UTM tags to mark your social posts and ads to get reliable data.
- We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’re close to the limit for a free account.
How to Convince Your Boss Why You Should Take this Class:
With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
- The Google Analytics 3.0 workshops are hands-on and practical.
- You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
- The workshops are live online, so you can ask your questions.
- Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
- Screenshots with step-by-step instructions in numbered lists with links.
- You can copy the examples, edit them, and use them in your work.
- Each section has handy checklists that you can use for your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
- The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.
Who is the course for?
By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
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