Move from Classic SEO to Answer- and Generative-Engine-Aware Strategy, So Your Brand Shows Up.
Special Fall Pricing (September): Regularly $1,000 is now 50% off—$500. Enroll here.
Special Fall Pricing (November/December): Regularly $1,000 is now 50% off—$500. Enroll here.
Introduction:
AI-led search has rewritten the SEO rules. If your strategy is still built only around “ranking for keywords”, it no longer guarantees you will be discovered.
AI-generated search results now answer users directly, then point them to trusted brands.
This 2-module live online workshop gives you a practical roadmap for search in the AI era, explicitly focused on AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AEM (Answer Engine Marketing).
You will move from classic SEO to answer- and generative-engine-aware strategy, so your brand shows up in the very place AI systems are composing answers.
Key Takeaways:
- Connect SEO, AEO, GEO, and AEM so your brand is cited in AI answers, not just ranked in organic links.
- Position your brand as AI’s go-to source, making your content the one AI wants to quote, mention, or link.
- Shift focus beyond #1 rankings by targeting answer panels and AI summaries, where reputation and clicks are happening right now.
- Structure content for humans and AI by applying core GEO principles so AI can trust, lift, and attribute your answers while keeping them compelling to read.
- Harness AI tools to boost your workflow while keeping control, setting clear boundaries and standards.
- Track what matters by measuring traditional SEO, AEO/GEO visibility, and AEM performance in answer engines.
- Turn audits into action using practical strategies to audit, structure, and expand your content so it performs in AI-driven answer experiences.
What You Will Achieve After This Workshop:
- Demystify AI search by explaining how SEO, AEO, GEO and AEM fit together in plain English.
- Pinpoint where your brand shines, slips, or is missing completely from AI answers.
- Transform existing content with practical ways to audit, structure, and expand what you already have so it becomes answer- and generative-engine-ready fast.
- Equip teams with clear AEO/GEO/AEM actions for better rankings, AI visibility, and trust in AI-driven answers.
Flexibility to Fit Your Schedule:
Can’t make it to the live sessions? No problem. You’ll receive the workshop recordings, workbooks, and supplementary materials after each session so you can catch up, revisit the material, or reinforce your learning.
Module 1: The New AI Search Landscape.
Discover how AI search pulls information together. Explore where AI systems decide which brands to surface, and where traditional keyword-led SEO tactics quietly stop delivering the traffic they used to.
You will compare the roles of AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and AEM (Answer Engine Marketing), and see how they extend your existing SEO projects.
You will leave with a clear understanding of AI-led search and a map of where your own brand is potentially exposed.
What you’ll learn in Module 1:
- How AI-led search experiences differ from “ten blue links.”
- See the difference between SEO, AEO, GEO and AEM.
- Recognize where AI and zero-click experiences are putting pressure on your traffic and where brand discovery is quietly shifting away from simple rankings.
- Think in terms of keyword entities, intent and question clusters.
- Earn trust in AI-driven answers, regardless of size or sector.
Key Takeaways:
- Know exactly where your content, schema and entities can win visibility and drive brand authority.
- Integrate AEO, GEO and AEM into your current SEO strategy to get your brand cited in AI answers, not just ranked in organic lists.
- Map your brand’s AI presence by auditing key queries in major AI-led search experiences to see where your brand stands, spot gaps and set immediate priorities.
- Spot funnel shifts where customer journeys now depend on being cited in AI answers, then adapt your marketing strategy for maximum impact.
Module 2: Practical AEM and AEO — Content, Tech and Measurement You Can Use.
Module 2 turns strategy into execution.
You will apply what you learned in Module 1 to content, technical basics and measurement so your brand not only understands AI-led search but can operate in it with confidence, using AEO, GEO and AEM as day-to-day disciplines.
We will redesign example pages for AEO/GEO, walk through pragmatic schema options and use AI tools live to generate AEM-ready briefs and rewrites.
You will work through real-world scenarios showing how SaaS companies, local businesses, e-commerce brands, healthcare providers, and more can thrive in the generative era.
Key Takeaways:
- Make content AI-ready by structuring pages with smart headings, summaries and expert insights and expanding content where it matters.
- Cut through the tech by focusing on the schema, internal links and AI bot controls that matter most, so you can brief teams and act fast without getting buried in technical detail.
- Power up with AI tools to research, brief and measure, combining AI efficiency with your marketing judgment for results you can explain to anyone.
- Test, track and optimize by designing experiments, monitoring AEO/GEO visibility and AEM performance and iterating so your brand stays visible, trusted and competitive in AI-driven search.
How to convince your boss you should take this class.
The course teaches cutting-edge AEO and AEM strategies to maintain and grow your brand visibility in a rapidly changing digital environment.
You’ll learn actionable techniques that help your organization stay competitive while reducing dependency on outdated SEO tactics.
Gain practical skills to position your content for maximum impact across AI-driven channels, protecting your organic traffic and brand authority.
Who is the course for?
This course is ideal for marketing professionals, SEO specialists, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.
Can’t attend live? No problem!
All registered participants receive:
- Full video recording of each module.
- Slide deck in PDF.
- Checklists and templates for SEO, AEO, GEO, and AEM content planning.
- Prompt library for AEO content briefs, answer-ready rewrites, and basic AEM measurement.
The Presentations:
- Two live online modules, 2 hours each.
- Highly practical, with live demos and exercises.
- Recording, slides, templates and AEO / AEM prompt packs included.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, Brand Storytelling, and Video Scriptwriting and Production using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
Jonathan has written 17 books, including the university-level textbook “Digital Marketing and AI Psychology,” created for digital marketing students and experienced industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.
I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.
