Read below for upcoming free, live online or recorded webinars.
Recorded Webinars
Unlock AI's Cognitive Power to Transform Consumer Engagement
Speaker: Jonathan Gabay
Key Takeaways:
- Neuromarketing Insights: Explore the latest research on how consumers’ brains engage with digital content. Learn to use AI to interpret these responses, enabling you to design marketing strategies that resonate neurologically. Techniques like EEG and eye-tracking can improve ad recall by 50% and boost brand engagement by 40% (Nielsen, 2023).
- Emotion-Driven Campaigns: Blend emotional intelligence with AI data to create campaigns that connect personally with consumers. Emotionally targeted marketing can increase ROI by up to 40% (Harvard Business Review, 2023).
- Building Trust Through Science: Learn how to establish trust at every customer journey stage using neuromarketing. With 91% of consumers more likely to purchase from trusted brands (PwC, 2023), discover how to use AI to trigger the neurological responses that build long-lasting trust.
- Outdated Marketing Strategies: AI Strategies aligned with brain science can boost engagement by 60% (Neuroscience Marketing, 2023). It’s time to adopt innovative approaches that tap into the subconscious mind.
- AI as a Cognitive Tool: Discover how advanced AI models replicate human cognitive processes, allowing for highly personalized communication. AI like GPT-4 can predict consumer behavior with up to 92% accuracy (OpenAI, 2023), giving you a significant competitive advantage.
- Future-Proof Your Career: Stay ahead by understanding AI’s critical role in digital marketing’s future. With 70% of businesses expected to integrate AI into their marketing by 2025 (Gartner, 2023), becoming an AI-savvy marketer is crucial.
- The Future of Marketing: Glimpse future trends, from AI-powered consumer experiences to data privacy and ethical AI practices. The neuromarketing industry alone is forecast to reach $3.2 billion by 2025, driven by advances in AI and neuroscience (Grand View Research, 2023).
30 minutes
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8 Rules for Direct Mail Creative Success
Speaker: Tim Carr
Key takeaways:
- How to best cut through the clutter in the mail stack.
- Grasp the importance of “What’s in it for me?”.
- Make the most out of your Calls to Action.
- Learn the role emotions can play in driving response.
- Tips for addressing barriers and building trust.
- The importance of respecting your brand.
- Lastly, understand the importance of integrating your print DM with digital experiences to optimize response.
45 minutes
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Building Data-driven Creative on Social Media to Connect with Audiences on a More Personalized Level
Speaker: Kineta Kelsall
Key takeaways:
- Understand the power of cross-channel data in shaping social creative marketing strategies.
- Explore how highly personalized campaigns impact audience engagement and overall performance.
- Discover the potential of AI in enhancing creativity while recognizing its associated pitfalls.
- Identify global case studies showcasing the triumphs of data-driven creativity.
30 minutes
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The Future of B2B Social Media Marketing
Speaker: Luan Wise
Key takeaways:
- How B2B interactions on social media are evolving and what platforms are leading the way.
- Engaging content strategies that captivate B2B decision-makers and drive results.
- The latest trends in paid advertising and how to leverage them for maximum impact.
30 minutes
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How to Advertise on Podcasts and Streaming Music to Reach an Untapped Audience
Speaker: Ian Murphy, Gary Brazzell
As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.30 minutes
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How to Amplify Brands on Twitter
Speaker: Laurie Kretchmar
A marketer without a Twitter feed isn't even in the game. A no-cost Twitter account can showcase your brand to the world, amplify your interests and causes, and connect you with valuable people. Join The Direct Marketing Association of Northern California on a complimentary webinar on using Twitter. Learn what to do—in less than 15 minutes a weekday. Communications Strategist and WICster Laurie Kretchmar, author of the new book, Tweet This! How to Amplify Your Brand on Twitter, will share her easy-to-use framework for thinking about content, amplifying one's brand, and building your network, plus outline the most useful aspects of Twitter, the app that journalists, podcasters and other influencers can’t live without.
Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on Twitter, and how you can take advantage of it. Don’t miss this 30-minute webinar!
Key takeaways:
- Learn the C-A-B framework (Create–Amplify–Build) for content strategy and how to use Twitter to amplify your brand.
- Discover 3 myths & 3 truths about Twitter.
- Get useful Twitter Cheat Sheet / Worksheet, plus suggestions for your First 5 Tweets.
30 minutes
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Myths of Social Media—Dispel the Misconceptions and Use Social Media Effectively in Business
Speaker: Michelle Carvill
There are so many myths surround social media, but our Social Media Masterclass expert Michelle Carvill—MA, FCIM, Author is joining us on this free webinar to bust some more!
She will be talking through:
- Social media activity is purely a marketing function.
- Social media is of no use for internal communication.
- Business leaders don't need a presence on social media.
- Social media is not strategic.
- Social media influencers are a new phenomenon.
30 minutes
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