Fall Discount: 20% Off Free Lifetime Workshop Updates
Regularly $250, Now $200
In this session, we’ll look at how to make a comprehensive demand generation go-to-market plan. Discover the best list building and augmentation tactics. Learn how to approach lead scoring and nurturing. How to make marketing automation work for you and not the other way around. Finally, we’ll discuss how to optimize each inbound and outbound marketing channel for B2B. Lots of case studies will be included in the course to support key points.
What you’ll learn:
Making the go-to-market plan
Demand generation list strategies
Tools for determining buyer intent
Lead scoring best practices
Optimizing lead nurturing
How to make marketing automation work for you (and not the other way around)
What PPC, SEO and Social Strategies work best
How to optimize Email, Direct Mail and Telemarketing
Provided a great start to the presentation that was though out and beneficial.
Thomas KeadyMarketing Associate at RSM US LLP
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
Alicia GaravagliaHead of Marketing
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
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This workshop takes a practical view of ABM and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic ABM program with a positive ROI.
In the intermediate analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
We will cover the first two major sections of Google Analytics:
Audience: Who is visiting your website?
Acquisition: How did those visitors find your website?
In the third and final analytics session, we will use Google Analytics live in the webinar. Andreas will go through Google Analytics, screen by screen, and show you the important items and how to understand the reports. This will include lots of real-world examples.
We will cover the last two major sections of Google Analytics:
Behavior: What are your visitors doing at your website?
Conversions: Which visitors are buying or registering at your website?
We’ll close with notes about the reality of using Google Analytics at companies