Audit it. Fix it. Test it. Prove it.
Special Winter Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
AI can build a landing page in sixty seconds. It can’t guarantee that anyone will convert.
The leaks are often easy to miss. The ad promises one thing; the page says another. The proof is buried. The form asks for more than prospects want to give. Conversion stalls—and the traffic gets blamed.
This two-module workshop helps you diagnose the page before blaming the traffic. Bring a real landing page—your own or one from our demo brands—and work through an audit, a rewrite, and a practical test plan. AI supports the analysis, generates options, and helps interpret the data. You make the decisions.
The approach can be applied to most landing pages, regardless of the platform used to build them.
Traffic costs money. Conversion is the cheapest growth you’ll ever buy.
You’ll Learn How To:
- Audit any landing page and know exactly which fix to ship first.
- Make your page deliver on the promise in your ad, so visitors stay instead of bouncing.
- Put an AI Critic Panel to work on your page before real prospects find the holes.
- Write headlines and calls to action that pass the Five-Second Scan test.
- Read heatmaps and session recordings with AI and know when to overrule it.
- Test the changes most likely to move conversions first. Skip the button-color debate.
- Run an A/B test with sufficient traffic and a clear stopping rule, then interpret the results.
- Keep pages honest and accessible: no dark patterns, fake urgency, or claims you can’t back up.
Why Attend?
- Leave with an audit and rewrite of your page, plus a 30-day test plan with dates attached.
- Learn a method that outlives the tools. Platforms change every quarter. The audit doesn’t.
- Replace “I like version B” with a clear hypothesis, a minimum traffic threshold, and an evidence-based verdict.
- Challenge a page, a brief, or an agency with evidence, not opinion.
Flexibility to Fit Your Schedule:
Can’t make a live session? No problem. We’ll send you the full recording, workbook, and course materials within one business day, so you can catch up or revisit what you’ve learned.
Module 1: Audit, Diagnose, Rewrite.
Most landing pages don’t fail on design. They fail in the first five seconds and the last five fields.
You’ll start with the Five-Second Scan: what a visitor decides before scrolling, and why the gap between the ad and the page can be the most expensive leak in your funnel. Then comes the LANDS Audit: five questions you can ask of any page in 15 minutes. Link: does the page match what brought the visitor here? Attention: is the promise above the fold? Need: does it explain benefits, or just list features? Doubt: where’s the proof, and does it answer the real objection? Step: is there one clear ask and a form worth filling in?
You’ll build an AI Critic Panel: five visitor personas and one hard-nosed skeptic, each reviewing your page and reporting where they’d hesitate. You’ll learn to prompt the AI for criticism instead of compliments, then check the AI panel’s findings against real visitor behavior using Microsoft Clarity Copilot, a free AI-powered analytics tool that summarizes website session recordings and helps identify conversion problems.
Finally, the rewrite. Use the Headline Ladder to generate ten headlines from the brief and choose three that survive the scan. Write sharper subheads, proof that lands, and a call to action with one clear ask. Then apply the Form Friction Score: a field-by-field estimate of what each question costs you, helping you decide what to cut, what to move to step two, and what to keep because sales will thank you.
Hands-on in the session:
- Run the LANDS Audit on your own page or one of our demo brands.
- Read a Clarity heatmap and recording set for the demo page.
- Rewrite your headline, proof block, and call to action. Score and trim your form.
Key Takeaways:
- Audit any page against five questions and rank the fixes by impact.
- Close the ad-to-page gap so the promise survives the click.
- Get criticism, not flattery, out of an AI reviewer.
- Read behavior data well enough to know when the AI summary is wrong.
Module 2: Test, Measure, Scale.
Opinion got the page this far. Evidence takes it the rest of the way.
Begin with a one-sentence Hypothesis Card: what changes, who it helps, which metric should move, and why. Then use the Test Ladder: offer and headline first, proof and form next, layout last. You’ll set a realistic minimum traffic threshold, allow enough time for the test, and avoid the costly trap of declaring a winner too soon.
Next, choose the right testing approach for your traffic, budget and team. You’ll compare a lean analytics setup, an AI-powered landing-page builder and a dedicated testing platform—without getting lost in a shopping list of tools. Most importantly, you’ll see where AI accelerates the work and where human judgment still matters.
Finally, turn results into decisions. The CRO Scorecard tracks conversion, cost, lead quality, and page speed, then gives every variant a verdict: Roll Out, Rerun, or Retire.
We close with the guardrails: honest claims, real reviews, clear consent, accessible pages, and no fake urgency or manipulative tricks.
Hands-on in the session:
- Write three Hypothesis Cards for your page and rank them on the Test Ladder.
- Generate headline and form variants with AI.
- Calculate the minimum traffic needed for a test using your page’s real visitor numbers.
- Hand AI a sample test export and ask it to call the winner. Then check its math against the Scorecard.
- Write your 30-Day Test Plan, with the stopping rule set before launch.
Key Takeaways:
- Choose the right testing approach for your traffic and budget, including free tools.
- Know how long to run a test, and when to stop, before it starts.
- Give every variant a reasoned verdict you can defend to a boss or client.
- Keep every page compliant, accessible and honest while it converts.
How to Convince Your Boss You Should Take This Workshop.
Every paid and organic click lands on a page, yet many pages haven’t been reviewed since the day they went live. Here’s what your organization gets:
- A prioritized list of fixes for a real page, starting with the quickest, lowest-cost opportunities.
- Conversion gains that compound across every channel feeding the page: search, social, email.
- A shared language for creative decisions: hypothesis, traffic threshold, verdict. No more “I prefer B.”
- Testing as a routine, not a project: a 30-day plan, a stopping rule and a scorecard anyone on the team can run.
- Compliance built in, so the page that converts doesn’t become the page legal calls about.
What to Expect in the Live Sessions
- Hands-on and practical: you audit and rewrite a real page as we go.
- Get answers to questions about your own page.
- Use free-tier tools during the sessions, with demo pages and data provided. Nothing to install in advance.
Download Materials
- A recording of each module, including slides and audio.
- PDF of the complete presentation.
Who should attend?
Anyone responsible for turning traffic into leads or sales, in B2B or B2C, including:
- Digital and performance marketers.
- Paid search and paid social managers.
- Demand generation and growth marketers.
- Email and lifecycle marketers.
- Web, content and UX professionals who own pages.
- Agency account, strategy and creative teams.
- Owners and marketing leads of small, mid-sized and enterprise businesses.
- Anyone who’s been told to “improve conversion” without being given a method.
No coding, statistics, or CRO experience required. Bring a laptop and a landing page you care about, along with its analytics if you have access. No page in mind? You’ll work on our example landing pages for practice and leave with the same skills.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses at DMAnc.org.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
Jonathan has published 17 books, including the university-level textbook Digital Marketing and AI Psychology, which explores digital marketing, artificial intelligence, and consumer psychology for students and marketing professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of the West of London, Oxford College of Marketing, and the Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
If you’re at all interested in AI and want to learn not to fear it but to embrace it, this workshop – and many of Jonathan’s other workshops – are for you. The ROI is so very obvious to me.
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