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Special B2B Market Strategy Development, Module 1, Pricing: $300 $200. Enroll here.

2022-6-29 10:00:00 2022-6-29 12:00:00 America/Los_Angeles Module 1: B2B Market Strategy Development Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

B2B Market Strategy Development–How to Build a Better Marketing Machine (Module 1)

Special B2B Market Strategy Development Module 1 Pricing: $300 $200. Enroll here.

Special Series Pricing: discount for both Modules 1 and 2, live online workshops for $1,200 $675. Enroll here.

Introduction:

If you are not eating your competitor’s lunch, they are probably eating yours.  You either need to be hunting or you will be hunted.  By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market.  This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

B2B Market Strategy Development, Module 1, Workshop Date and Time:

Module 1: Covers how to build a better marketing machine.
Wednesday, June 29, 2022, 10:00 am to 12:00 pm (PDT).

Module 1: B2B Marketing Strategy Development–How to Build a Better Marketing Machine (June 29, 2022)

Special B2B Market Strategy Development Module 1 Pricing: $300 $200. Enroll here.

Special Series Pricing: discount for both Modules 1 and 2, live online workshops for $1,200 $675. Enroll here.

The output of this course is to give you the insights to build a better marketing machine that will support your sales cycle by improving the probability of a win, which will in the end, support your business growth.

More than 25 worksheets and templates will be provided as part of the workshop material so the participant can use them to build their marketing strategy.

Note there is a follow up One-on-One session available to help review your marketing strategy development using the tools and templates from this course.  See Module 2 for a description.

Key Takeaways

From this workshop you will understand the  key fundamentals elements you need to construct an effective Marketing Strategy.  The key takeaways will include:

  • Understanding and executing a target market analysis.
  • Identifying your brand gap and how to close it.
  • Leveraging your core competencies with your target market pain.
  • Building your thought leadership position.
  • Learning a more detailed SWOT analysis and how to relate it to your positioning.
  • Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

  • Leveraging your SWOT results into your Product Strategy.
  • Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
  • Leveraging your SWOT results into your Strategic Alliance Strategy.
  • Creating an effective Industry Trade Press Strategy.
  • Insights on how to mine Key Market .
  • Creating an effective Sales Enablement Strategy.
  • 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more

Enroll in Module 1 (Live Online)   Enroll in Module 1 (Pre-recorded)  Enroll in Modules 1 and 2

How to Convince Your Boss Why You Should Take This Workshop

This workshop will create or evaluate your marketing strategy so you can enhance your Marketing Machine that will deliver:

  • More leads.
  • Higher quality leads.
  • Better support for sales by improving the probability of a win in your sales cycle opportunities.
  • Powerful messaging that is better aligned with your target market needs.
  • Ensure synergy with your business strategy.
  • Better connected to your marketing tactics.
  • Overall increase in your Marketing ROI.

The Presentations

  • The workshops are hands-on and practical.
  • The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
  • 25+ templates and spreadsheets for SWOT, competitive, target market analysis and much more.

Download Material

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Business purpose worksheet.
  • Target market analysis worksheet.
  • Brand gap worksheet.
  • Core competency worksheet.
  • Thought leadership worksheet.
  • Competitive analysis capabilities worksheet.
  • SWOT worksheet.
  • Strengths worksheet.
  • Weaknesses worksheet.
  • Opportunities worksheet.
  • Threats worksheet.
  • Impact messaging worksheet.
  • Connecting pain to value worksheet.
  • Thought leadership campaign worksheet.
  • Product strategy UVP worksheet.
  • Product strategy Weaknesses worksheet.
  • Product strategy Opportunities worksheet.
  • Product strategy Threats worksheet.
  • Product strategy Market Trends worksheet.
  • Marcoms strategy Lead-Gen worksheet.
  • Marcoms strategy ABM worksheet.
  • Strategic alliances strategy worksheet.
  • Industry press strategy worksheet.
  • Macro Market trends worksheet.
  • Micro Market trends worksheet.
  • Sales enablement worksheet.
  • Executive outreach prep questions check list: 1, 2, 3, 4, 5.
  • Marcoms strategy Executive outreach worksheet.

Who is the course for?

Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.

The Presenter

MICHAEL HORNBY

Chief Marketing Officer
Orion Marketing Group

Mike Hornby headshot

For over 30 years, Michael has been part of senior management teams with organizations that have ranged in size from start-ups to multi-billion dollar B2B technology focused companies in Telecoms, Medical Instrumentation, Industrial, Security, Location Intelligence and Defense. His main focus has always been on facilitating and leading market strategy for business top-line growth and building teams that  have met and exceeded their sales & marketing targets.  In his last position as Director of Market Strategy and Marketing, Mike was responsible for working with 13 business units over 15 locations across the globe, facilitating the development of their market and product strategies.  He led marketing strategy workshops with each of those business units.  Other areas of focus have been marketing communications, product marketing, product management, engineering management, direct sales and channel management along with business development.  Mike has been a guest speaker at Algonquin College and Ottawa University sharing with business students insights into marketing strategy and planning.  He also was a member of the Ottawa TecExec Association where he was a regular speaker and part of the organization committee.  Mike worked with Invest Ottawa and advised young entrepreneurs with their start-up initiatives. He graduated with a Bachelor of Commerce degree Honors at Carleton University, Ottawa, Canada.

2022-6-29 10:00:00 2022-6-29 12:00:00 America/Los_Angeles Module 1: B2B Market Strategy Development Workshop DMAnc.org Live Online Certification Webinar Online Laurie Beasley [email protected]

Testimonials

Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.

Mitzi BreauxTargeted Marketing Manager, Vitalant

Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).

Clifton WebbDirector, Media & Marketing, QRI

Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.

Dara MottahedProduct Marketing Manager, Gastops
Summary
Event
B2B Market Strategy Development–How to Build a Better Marketing Machine (Module 1)
Location
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
June 29, 2022
Ending on
June 29, 2022
Description
If you are not eating your competitor’s lunch, they are probably eating yours. You either need to be hunting or you will be hunted. By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market. This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.
Offer Price
USD $200
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