Date: Friday, September 25, 2020
DMAnc.org Live Online Certification Workshop

(10:00 am – 12:00 pm PST)
2020-9-25 10:00:00 2020-9-25 12:00:00 America/Los_Angeles Google Ads Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Summer Discount: 20% Off
Free Lifetime Workshop Updates

Regularly $250, Now $200

(Special Series Pricing: All three Google Ads workshops for $750 $425. Enroll here.)

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

This is part one of the three-part series led by Andreas Ramos, author of fifteen books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.

You can take this course as part of the series or à la carte.

The course includes presentation, live demonstration, and examples. You get downloads, spreadsheets, and ebooks. Lots of opportunity for your questions.

Our Goal

Show you how to optimize your digital marketing campaigns (SEO, PPC, social media, analytics, email) to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your company. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing or move up in your company to a better job title or more income.

What You’ll Learn

  • How a Google Ads account is structured
  • Live walk-through of a Google Ads account
  • How to quickly find 10,000 keywords, including your competitors’ keywords
  • How to test those keywords to find the best keywords

Key Takeaways

  • You’ll be able to use the best keywords in your Google Ads account
  • You’ll understand how to set up large accounts
  • You’ll understand how to test ads to find ads with high conversion rates

Bonus Material

  • You can listen to the complete presentation with audio as often as you like
  • Spreadsheet to collect and manage thousands of keywords
  • Spreadsheet tool to translate your keywords into 44 languages

Three-Part Course on Google Ads

This is the introduction course of the three-part course for Google Ads. You can continue with Google Ads Intermediate.

Who is the course for?

  • Anyone who wants to work with Google Ads and SEM
  • Senior staff, managers, and directors who are responsible for Google Ads and SEM
  • You will be able to understand SEO so you can manage Google Ads and SEM agencies or contractors
  • Agencies can improve their Google Ads and SEM services

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

2020-9-25 10:00:00 2020-9-25 12:00:00 America/Los_Angeles Google Ads Fundamentals DMAnc.org Live Online Certification Webinar Online Laurie Beasley lbeasley@beasleydirect.com

Testimonials

Andreas was great. He really brought a lot of experience with Google Ads to the discussion and related the lessons to actual business situations. I learned “how” to do things on the platform, whereas everyplace else, I have just been able to learn “what” you can do with Google Ads.

Lynn DesrochersDigital Marketing Manager, AAA Northeast

I really liked the thorough walk-through from start to finish of setting up an ad campaign for the first time. This was a good informational beginning to get started with advertising and would highly recommend to anyone just starting out.

Steven LafontaineInternet Marketing Manager, West Coast Self-Storage

I was very pleased with this workshop – I came in to the workshop with very little knowledge of Google Ads/Adwords and after the workshop, I feel that I have gained the basic skills to understand and improve my company’s Google Ads. The presentation was very detailed without being overwhelming to a beginner. I would recommend this workshop.

Holly StewartMarketing Specialist, Hankin Group

It is hard when you don’t know what you don’t know and then you don’t know what questions to ask. This was a great overview for someone like me who has been working in GAd, familiar with the program, but not how or what makes any difference.

Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

Good overview of Google Ads.

Declan McInerneyMarketing Coordinator, Giants Enterprises

My mind feels like it is going to explode with all the wonderful information Professor Ramos gave us today. Can’t wait to get started using Google Ads.

Dale HankeMarketing Director, Stoller USA

The workshop covered everything you need to know about Google Ads and Keywords. I would recommend taking this workshop if you’re interested in learning more about Google Ads and Keywords for your company or business. I didn’t know much about Google Ads or Keywords and now I have a whole presentation on them that I can reference back to if needed. I hope to take more workshops provided by them in the future.

Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, Inc.

This workshop was very informative and interesting. The way everything was explained and detailed made me feel confident that I can figure this out to better my business.

Carrie OwenDigital Marketing Manger, Metro Brokers

Very smart presenter, great tips that can save a lot of time.

Christina WeimerMarketing Coordinator, Women’s Hospital

Very helpful, and relevant to anyone who works with the Google Ads platform.

Marlene HallackAdvertising Manager, Towlift, Inc.

I don’t directly handle our PPC – I oversee the third party that does. This gave me solid insights into the platform itself, so I can more effectively manage our vendor. They’ve done well, but our account has become more complex and being able to ask relevant questions, more fully understand the answers, and be able to look into our account on my own and know what ALL of it means will only help.

Jennifer AllenTesting and Analytics Manager

This workshop put the extremely complex world of Google Ads and Ad Words into a presentation that ordinary people can understand.

Steven SchmidbauerChief Operating Officer, Job Train Works

Good tips on what to do and to avoid that may affect ROI measurement later.

Leslie BoulierDigital Marketing Specialist, McLaren Port Huron

This class is a great foundation, kicking off a series of three webinars regarding Google Ads and setting up campaigns. It provides real-world advice, good tips, and useful suggestions.

Marianne McGlynnCEO, Marianne McGlynn

This was incredibly informative. I could really tell that the presenter has been working in PPC Marketing for years,

Willie NixonSenior Digital Media Coordinator, Carahsoft

The Google ad Webinar was full of real tips and practical how-to instruction. There was tons of great content and was and the slides were easy to read and will be a great resource later.

Linda ReedyDirector of Communications, IPC

I would highly recommend Andreas’ Google Ads Fundamentals Workshop, he clearly knows what he’s doing, and has put in the work to boil it down to save you time in getting going with Google Ads

Rebecca BrownWeb Program Manager, Ramboll

This course is very informational, and the having the ability to ask questions is endlessly helpful.

Ammah BillingtonEvents and Social Media Manager, APS Payments

As a novice digital marketer, this workshop gave me a great insight as to what to expect diving into Google Ads.

Becky MeachamDirector of Marketing, The Center for the Performing Arts

I was able to quickly develop a plan to improve my corporate Google Ads and reduce unwanted spending with a higher click through rate.

Matthew DelawderVP Sales & Marketing, SWD, Inc.

I learned a lot in this course! It was very valuable to learn from someone who’s been in the industry for such a long time. He offered valuable information that I will be able to apply in my day to day.

Courtney BrownDigital Marketing Manager, LeadPoint Digital

Great introductory course for those who want to get their brains wrapped around the puzzle of Google Ads. I am looking forward to the rest of the series to implement what I have learned.

Jeremy ParrottCommunications Director, Farmchem Corp.

Andreas does a wonderful job with specific steps and best practices. I walk away with immediate actions in my own workplace.

Toni SchottenhammerVP Marketing, Cathedral Corporation

This seminar was very useful and completely worth it. Great for beginners wanting to understand what Google Ads is all about and how to use it to their advantage.

Alexa BraggMarketing Coordinator, Gould Cooksey Fennell

The workshop is amazing and very necessary for every business or non profit organization. I will highly recommend the workshops and Mr. Ramos expertise will definitely cover every step on your way to success.

Gerson AlvaradoMarketing Director, TruckMax

This was a good place to jump start my understanding regarding keyword searches. Since there’s a tremendous amount of information available and as a beginner how do we go about extracting this data.

Thomas MackeyAccount Manager, Reelpower Industrial, Inc.

This webinar had great useful content with links to free and immediately useful tools. It is a must for anyone working in Google Ads.

Margie RogersProduct Marketing, Norgren Kloehn

Good introductory overview of Google Ads.

Dennis HorwitzVP and Co-Founder, Micronor Inc.
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Summary
Event
Google Ads Fundamentals
Location
Online, 15227 Perry Ln,Morgan Hill,California-95037
Starting on
September 25, 2020
Ending on
September 25, 2020
Description
You’ll see how a Google Ads account is structured and we’ll do a live walk-through of an Ads account. You’ll see how to quickly find 10,000 keywords, including your competitors’ keywords, and how to test those keywords to find the best keywords.
Offer Price
USD 250