Driving Organic Reach and Engagement.
Special Spring Pricing: Regularly $600 is now 50% off—$300. Enroll here.
Note: The Monday, March 17, 2025, class has been rescheduled to Wednesday, April 30, 2025, from 9:00 a.m. to 11:00 a.m.
Why take this course?
With over 2 billion monthly active users, Instagram is no longer just a photo-sharing app – it’s an interactive ecosystem for businesses to connect with their audience in authentic ways. Instagram’s head, Adam Mosseri, promises that the focus in 2025 will remain on “creativity and connection,” making it an even more powerful tool for marketers seeking organic growth.
From the Feed and Stories to Reels, Broadcast Channels, and Instagram Lives, this course will equip you with the tools to build strong relationships with your audience and cultivate the ‘know, like, and trust’ factor essential for business success. It’s packed full of examples, top tips, and best practice advice.
We will discuss how to:
• Master Instagram’s core features – Feed, Stories, and Reels for maximum organic reach.
• Engage with your audience – Learn how to leverage Instagram Lives, Broadcast Channels, and Collabs to build stronger connections.
• Run organic competitions to grow your audience and increase interaction.
• Optimize your Instagram profile for more effective lead generation and community-building.
This course will teach marketers how to effectively use Instagram’s key features – Feed, Stories, and Reels – to engage their audience and drive organic growth. You’ll learn how to optimize your profile, understand how to reach your target audience, and use interactive features like polls and questions to build community.
You’ll discover how to create content that resonates, leverage Collab features to expand your reach, and use Instagram Insights to track and measure performance. This course is perfect for marketers looking to build trust, increase visibility, and achieve business growth on Instagram without relying on ads.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
In this course, you will learn how to:
- Optimize your Instagram profile for business success. Create a profile that aligns with your brand values and resonates with your target audience.
- Understand Instagram’s role in the marketing funnel – Use Instagram as a tool to nurture relationships, guiding prospects from awareness to conversion.
- Leverage the power of the Feed – Learn how to post engaging content that captures attention, sparks conversation, and drives actions.
- Create Stories that resonate – Use stickers, polls, and questions to maintain high engagement with your audience and encourage interaction.
- Maximize the potential of Reels – Discover how short-form video content can boost visibility and increase engagement.
- Utilize Broadcast Channels for one-to-many communication – Create dedicated channels to interact with your audience in a personalized way and keep them coming back.
- Harness Collab features – to reach new audiences and expand your network organically.
- Track and analyze your success – Use Instagram Insights to measure engagement and adjust your content to continuously improve performance.
How to Convince Your Boss Why You Should Take this Class:
- Stay Ahead of the Competition
Instagram is a top platform for organic growth and engagement. This masterclass will help you leverage Instagram’s latest features to stay ahead of competitors who are already maximizing its potential. - Maximize Organic Reach
Learn how to increase visibility without relying on ads. The class will teach you how to grow your reach and drive engagement through effective organic content and community-building. - Boost Your Skills and Stay Relevant
As Instagram continues to evolve, staying current with the platform’s features is crucial. This masterclass will equip you with the latest tools and best practices, ensuring your Instagram marketing stays innovative and effective.
The Presentations:
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshops? No problem! DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
- If you have questions after the class, you’re welcome to email the instructor.
Download Material:
- Recorded video of the presentation with slides and audio
- PDF of the complete presentation
The Presenter:
Luan Wise
Luan Wise teaches the Linked Advertising, Instagram and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
Workshop date and time:
SPRING 2025
1-Module Course.
Wednesday, April 30, 2025
from 9:00 a.m. to 11:00 a.m. PDT.
