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Use LinkedIn Profile Optimization (LPO) to Rank Higher on LinkedIn

As a marketing manager, you understand the power of a strong professional network and image. But are you leveraging LinkedIn to its full potential for you and your company? Do you know your LinkedIn score, a key factor in your visibility on the platform?

We invite you to join our exclusive LinkedIn Profile Optimization (LPO) workshop, designed specifically for marketing leaders like you. This comprehensive course will provide you with the tools to not only understand your—but also your company’s—LinkedIn score and to enhance it effectively.

In this workshop, you’ll learn how to optimize your profile and those of your team, sales force, and executive leadership. An optimized profile can significantly increase your visibility, leading to a wealth of opportunities. From expanding your professional connections to attracting potential customers, clients, partners, and investors, the benefits are manifold.

We’ll look at how LinkedIn uses its AI algorithm to score and rank profiles. You’ll see how LinkedIn’s algorithm chooses which posts to show. You’ll also see how to use ChatGPT (or any similar AI) to improve your profile. And how to use other AI tools to improve your banner and headshot.

We’ll also discuss how to improve your company’s LinkedIn page, how to post and improve the graphics and content, and how to improve the overall company page score. Don’t miss this opportunity to amplify your professional presence and drive your business forward. Sign up today for our LinkedIn Profile Optimization (LPO) workshop and unlock the full potential of LinkedIn.

This presentation is based on instructor Andreas Ramos’ book on LinkedIn, available on Amazon, and read by more than 15,000 people.

(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

What You’ll Learn in the Workshop

The workshop is hands-on with a focus on improving you and your company’s LinkedIn profile. Every item has clear examples that you can copy and apply to your profile.

  • Understanding Your LinkedIn Score: Before you start making changes, we’ll show you how to see your current LinkedIn score, providing a benchmark for your optimization efforts.
  • Profile Editing Masterclass: We’ll walk you through each section of your profile, from the background image and name to skills, endorsements, and more. You’ll receive practical tips, examples, and notes to help you make impactful changes.
  • Leveraging AI: Learn how to use AI to improve your ‘About’ section, complete with prompts and examples. You’ll also see how to use ChatGPT (or any similar AI) to improve your profile. And how to use other AI tools to improve your banner and headshot.
  • Expanding Your Network: Discover how to find and connect with other qualified profiles to increase your score. We’ll introduce you to tools like LinkedIn Sales Navigator, which can help you identify the best connections among LinkedIn’s 820+ million accounts.
  • Navigating Posting Rules: LinkedIn’s rules for posting have changed. We’ll cover the new guidelines and show you how posting can increase your score. We’ll also provide ideas for posts and tips for improving your photos.
  • Utilizing Banners: Learn how to use banners to boost your visibility. We’ll cover banners for various sectors and roles and show you what others see when you use a banner.
  • Measuring Improvement: After you’ve optimized your profile, we’ll show you how to recheck your LinkedIn score to measure your progress.

Optimizing Your Company’s LinkedIn Page

Our LinkedIn Profile Optimization (LPO) course doesn’t stop at individual profiles. We also provide valuable insights into optimizing your company’s LinkedIn page. Here’s what you can expect:

  • Visual Optimization: Learn how to select and optimize the background photo, profile photo, and slogan for your company page to create a compelling visual impression.
  • Crafting a Powerful Summary: We’ll guide you on how to write an engaging summary text that effectively communicates your company’s mission and values.
  • Leveraging the ‘About’ Page: Discover how to use the ‘About’ page to provide comprehensive information about your company, helping to build credibility and attract potential partners, clients, and employees.
  • Job Posting Best Practices: Learn how to post jobs on your company page to attract top talent and enhance your company’s reputation as an employer.
  • Staff Inclusion: Understand the importance of featuring your staff on your company page and how this can increase your company’s visibility and credibility.
  • Boosting Your Company Page’s Score: We’ll show you how improving your staff’s LinkedIn scores can also enhance your company’s page score, leading to increased visibility and engagement.

Key Takeaways:

Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:

  • Mastering the LinkedIn Search Algorithm: Gain a deep understanding of the LinkedIn search algorithm. With this knowledge, you’ll be able to edit your profile strategically to rank higher and increase your visibility.
  • Step-by-Step Profile Improvement: We provide a detailed, step-by-step guide to improving your LinkedIn profile. Our course includes clear examples that you can directly apply to your own profile.
  • Unveiling Your Hidden LinkedIn Score: Learn how to access your hidden LinkedIn score. This valuable metric allows you to track the effectiveness of your profile optimization efforts.

How to Convince Your Boss Why You Should Take this Workshop:

LinkedIn is a key social media channel and until recently LinkedIn profile optimization (LPO) was a mystery.  No one knew how to do it. This course unlocks this mystery so you can get on top of this and then train the rest of your company on how to improve their profiles. By improving your LinkedIn score, you improve your credibility, authority, and visibility on LinkedIn. Customers, partners, investors, analysts, and potential job applicants research LinkedIn to evaluate companies and teams. By improving your LinkedIn profile, your staff profiles, and company profile, your company can show up ahead of your competitors.

The Presentations:

  • The workshop is hands-on and practical.
  • In addition, the workshop is live so you can ask your questions.
  • Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded.
  • If you have questions, you’re welcome to email the instructor.

Download Material:

  • Our 22-page PDF on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
  • You can listen to the complete video presentation with audio as often as you like.

Who is the course for?

We focus on hands-on, practical learning that can be immediately applied in the workplace for immediate impact. Our courses are specifically designed for marketing professionals, ensuring the content is relevant and valuable to your day-to-day work.

  • Individual Professionals: Whether you’re a marketing manager, sales executive, or a member of the C-suite, this course will equip you with the tools to optimize your LinkedIn profile and increase your professional visibility.
  • Team Leaders: The principles of LinkedIn Profile Optimization can be applied across any team – from Marketing and Sales to the Executive team. As a leader, you can use the skills learned in this course to improve your team’s collective LinkedIn presence.
  • Result-Oriented Professionals: An optimized LinkedIn profile can lead to increased connections within your field, opening doors to potential customers, clients, collaborators, and investors. If you’re looking to expand your network and opportunities, this course is for you.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

  • Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
  • Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
  • Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
  • Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
  • Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
  • In Palo Alto since 1992.
  • Master’s degree from Universität Heidelberg, Germany.
  • Website is https://andreas.com (online since 1994).
  • Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
  • Contact Andreas at [email protected].

This workshop gave me an in-depth understanding of LinkedIn Profile Optimization (LPO) and how to gain thousands of view on LinkedIn for free. I am excited to use the tips and tools discussed in the workshop to improve my personal profile as well as our executive team’s pages!

Kaitlyn OlsonDigital Marketing Associate, Axios HR

Very real and relevant information that can be executed on quickly to see fast improvements in LinkedIn engagement.

Sally YundtSr. Marketing Manager, SKF USA, Inc.

Incredibly rich webinar. Great ideas to improve and engage on personal profiles and company pages. It goes beyond LinkedIn to leveraging other websites and lead generation software to maximize your LinkedIn pages.

Randall HulaGlobal Product Marketer, Euronet Worldwide

I recommend this workshop for those hoping to gain a better understanding of how LinkedIn really works. There’s a lot more than meets the eye and this workshop will open your eyes to what’s happening behind the scenes so you can optimize your profile.

Tina JaycoxLeveraging Psychology & Social Media for the Art of Storytelling (aka Digital Marketing)

Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Very informative course!

Tammy MarguliesMarketing Director, Cosmo Insurance

This is the perfect course for anyone who wishes to learn more about how LinkedIn works or wants to grow their reach on LinkedIn – or both!

Jaime JohnsonEmpire Today LLC

The LinkedIn Optimization workshop answered questions and went into detail beyond what you can find on your independent search, and having participants asking questions that I might not have thought of really made this webinar worth it as I plan on optimizing my profile as well as my company profile.

Yousef Al-NuaimiMarketing Specialist, DataEndure

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

Workshop dates and times:


Use LinkedIn Profile Optimization (LPO) to Rank Higher on LinkedIn
Friday, Sep 13, 2024
from 9:00 a.m. to 11:00 a.m. PDT.

LinkedIn Profile Optimization for Marketers Masterclass, 1 module course
Live Online, 15227 Perry Lane,Morgan Hill,California-95037
Starting on
September 13, 2024
Ending on
September 13, 2024
As a marketing manager, you understand the power of a strong professional network and image. But are you leveraging LinkedIn to its full potential for you and your company? Do you know your LinkedIn score, a key factor in your visibility on the platform? We invite you to join our exclusive LinkedIn Profile Optimization (LPO) workshop, designed specifically for marketing leaders like you. This comprehensive course will provide you with the tools to not only understand your--but also your company’s--LinkedIn score and to enhance it effectively.
Offer Price
USD 225