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Use LinkedIn Profile Optimization (LPO) to Rank Higher on LinkedIn
As a marketing manager, you understand the power of a strong professional network and image. But are you leveraging LinkedIn to its full potential for you and your company? Do you know your LinkedIn score, a key factor in your visibility on the platform?
We invite you to join our exclusive LinkedIn Profile Optimization (LPO) workshop, designed specifically for marketing leaders like you. This comprehensive course will provide you with the tools to not only understand your—but also your company’s—LinkedIn score and to enhance it effectively.
In this workshop, you’ll learn how to optimize your profile and those of your team, sales force, and executive leadership. An optimized profile can significantly increase your visibility, leading to a wealth of opportunities. From expanding your professional connections to attracting potential customers, clients, partners, and investors, the benefits are manifold.
We’ll look at how LinkedIn uses its AI algorithm to score and rank profiles. You’ll see how LinkedIn’s algorithm chooses which posts to show. You’ll also see how to use ChatGPT (or any similar AI) to improve your profile. And how to use other AI tools to improve your banner and headshot.
We’ll also discuss how to improve your company’s LinkedIn page, how to post and improve the graphics, and content, and how to improve the overall company page score. Don’t miss this opportunity to amplify your professional presence and drive your business forward. Sign up today for our LinkedIn Profile Optimization (LPO) workshop and unlock the full potential of LinkedIn.
This presentation is based on the instructor Andreas Ramos’ book on LinkedIn available on Amazon, read by more than 15,000 people.
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
What You’ll Learn in the Workshop
The workshop is hands-on with a focus on improving you and your company’s LinkedIn profile. Every item has clear examples that you can copy and apply to your profile.
- Understanding Your LinkedIn Score: Before you start making changes, we’ll show you how to see your current LinkedIn score, providing a benchmark for your optimization efforts.
- Profile Editing Masterclass: We’ll walk you through each section of your profile, from the background image and name to skills, endorsements, and more. You’ll receive practical tips, examples, and notes to help you make impactful changes.
- Leveraging AI: Learn how to use AI to improve your ‘About’ section, complete with prompts and examples. You’ll also see how to use ChatGPT (or any similar AI) to improve your profile. And how to use other AI tools to improve your banner and headshot.
- Expanding Your Network: Discover how to find and connect with other qualified profiles to increase your score. We’ll introduce you to tools like LinkedIn Sales Navigator, which can help you identify the best connections among LinkedIn’s 820+ million accounts.
- Navigating Posting Rules: LinkedIn’s rules for posting have changed. We’ll cover the new guidelines and show you how posting can increase your score. We’ll also provide ideas for posts and tips for improving your photos.
- Utilizing Banners: Learn how to use banners to boost your visibility. We’ll cover banners for various sectors and roles and show you what others see when you use a banner.
- Measuring Improvement: After you’ve optimized your profile, we’ll show you how to recheck your LinkedIn score to measure your progress.
Optimizing Your Company’s LinkedIn Page
Our LinkedIn Profile Optimization (LPO) course doesn’t stop at individual profiles. We also provide valuable insights into optimizing your company’s LinkedIn page. Here’s what you can expect:
- Visual Optimization: Learn how to select and optimize the background photo, profile photo, and slogan for your company page to create a compelling visual impression.
- Crafting a Powerful Summary: We’ll guide you on how to write an engaging summary text that effectively communicates your company’s mission and values.
- Leveraging the ‘About’ Page: Discover how to use the ‘About’ page to provide comprehensive information about your company, helping to build credibility and attract potential partners, clients, and employees.
- Job Posting Best Practices: Learn how to post jobs on your company page to attract top talent and enhance your company’s reputation as an employer.
- Staff Inclusion: Understand the importance of featuring your staff on your company page and how this can increase your company’s visibility and credibility.
- Boosting Your Company Page’s Score: We’ll show you how improving your staff’s LinkedIn scores can also enhance your company’s page score, leading to increased visibility and engagement.
Workshop date and time:
The masterclass is a one-time two-hour workshop. Take the course either live or recorded.
Friday, November 3, 2023 (9:00 am to 11:00 am, PDT).
Key Takeaways:
Our comprehensive course is designed to provide you with actionable insights and practical skills to enhance your LinkedIn presence. Here are the key takeaways:
- Mastering the LinkedIn Search Algorithm: Gain a deep understanding of the LinkedIn search algorithm. With this knowledge, you’ll be able to edit your profile strategically to rank higher and increase your visibility.
- Step-by-Step Profile Improvement: We provide a detailed, step-by-step guide to improving your LinkedIn profile. Our course includes clear examples that you can directly apply to your own profile.
- Unveiling Your Hidden LinkedIn Score: Learn how to access your hidden LinkedIn score. This valuable metric allows you to track the effectiveness of your profile optimization efforts.
How to Convince Your Boss Why You Should Take this Workshop:
LinkedIn is a key social media channel and until recently LinkedIn profile optimization (LPO) was a mystery. No one knew how to do it. This course unlocks this mystery so you can get on top of this and then train the rest of your company on how to improve their profiles. By improving your LinkedIn score, you improve your credibility, authority, and visibility on LinkedIn. Customers, partners, investors, analysts, and potential job applicants research LinkedIn to evaluate companies and teams. By improving your LinkedIn profile, your staff profiles, and company profile, your company can show up ahead of your competitors.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! All DMAnc.org workshops are recorded.
- If you have questions, you’re welcome to email the instructor.
Download Material:
- Our 22-page PDF on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
- You can listen to the complete video presentation with audio as often as you like.
Who is the course for?
We focus on hands-on, practical learning that can be immediately applied in the workplace for immediate impact. Our courses are specifically designed for marketing professionals, ensuring the content is relevant and valuable to your day-to-day work.
- Individual Professionals: Whether you’re a marketing manager, sales executive, or a member of the C-suite, this course will equip you with the tools to optimize your LinkedIn profile and increase your professional visibility.
- Team Leaders: The principles of LinkedIn Profile Optimization can be applied across any team – from Marketing and Sales to the Executive team. As a leader, you can use the skills learned in this course to improve your team’s collective LinkedIn presence.
- Result-Oriented Professionals: An optimized LinkedIn profile can lead to increased connections within your field, opening doors to potential customers, clients, collaborators, and investors. If you’re looking to expand your network and opportunities, this course is for you.
The Presenter:
Andreas Ramos
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
This hands-on workshop on LinkedIn is led by Andreas Ramos, author of Mastering LinkedIn, an Amazon best seller, with over 15,000 sold. He is also an adjunct professor of digital marketing at CSTU and Omnes Education. He has written more than 22 books on SEO and digital marketing. See more about him at linkedin.com/in/andreasramos/
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