Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
As more and more companies are joining the competitive PPC marketplace, the competition for limited click inventory becomes greater. Mastering the complexities of Google Ads becomes vital to your success as a marketer. Google Ads and other providers are continually adding new features and options for pay-per-click advertising. This two-hour session will give you a solid foundation on the latest changes and opportunities to drive your company’s revenue.
What you’ll learn:
- Defining what PPC advertising is and isn’t
- Understand how to set up a new Google Ads account to be successful
- Researching and identifying the right keywords to be successful
- Using match types to find the sweet spot between click volume and price
- What is quality score and how to use it to save money
- How to write an ad that generates both clicks and conversions
- How to track and optimize your ad spend
- How to target your campaign to the right searcher to get the best results
- Google Shopping Ads – creating campaigns and maximizing ROI
Who it is for:
- Anyone who wants to learn the world’s most popular advertising platform
- Small Business Owners who want to increase their sales and revenue through their website
- Marketing Managers who need to use Google Ads to drive leads, sales and revenue
- Marketing leadership who manages Google Ads agency relationships
Instructor: John Thyfault
The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need. You will also receive the course workbook in PDF format.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
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