Podcasting Fundamentals and Advanced

Fall Discount: 20% Off
Free Lifetime Workshop Updates

Individual workshops $250 each, Now $200 each

Special Series Pricing: both Podcasting workshops for $500 $320. Enroll here.

These courses, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, are steps to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

You can take these courses as part of the series or à la carte.

The courses include workbooks, live demonstrations, and examples. You get downloads plus lots of opportunity for your questions.

Part 1: Podcasting Fundamentals

Individual workshops $250 each, Now $200 each. Enroll here for Podcasting Fundamentals Live (December 7, 2021) or Pre-Recorded only.

Special Series Pricing: both Podcasting workshops for $500 $320. Enroll here.

Learn How to Make A Podcast

What makes this course different than most is Susan’s experience with booking, interviewing and managing dozens of guests, hosts, and companies hosting their own shows. There are pitfalls you can avoid that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

You’ll learn why podcasting is a great addition to your marketing plan and how it can benefit your sales and marketing teams. She’ll also help you with the planning for each step before, during and after your launch.

Points that will be covered, as well as skills taught:

• Why podcasting?
• How can it benefit your company, your department, and even you?
• Why do most podcasts fail?
• How can you prevent a misfire?

Getting started:

1. Determining the goals of your show.
2. Choosing elements that will best convey the tone of the show.
3. Creating detailed checklists for each episode so you don’t leave anything to chance.
4. Choosing your team and the duties to assign to them, so your inbox, task, and follow up list won’t blow up.
5. Pay the extra to have your own domain!

Steps for you as a host—how to vet and prepare your guest:

1. How to “test” them to ensure they are a fit for your program. Their headshot looks good, but can they speak? Sounds like a cold question to ask, but you need to know how to tactfully test the waters before solidifying the invitation.
2. If they are a fit, how do you ensure they are set up to have a successful airing or recording with you?
3. The value of the greenroom, especially when you have more than one guest or panelist.
4. Personalized graphics to share on your site and social channels, as well as sharing the graphics ahead of time with your guest.
5. Build anticipation—How about a pre-recording teaser?

During the podcast:

1. Seems obvious, but you’d be surprised: “record” and “unmute.”
2. Cameras help.
3. Lock it down and be ready to mute.
4. If recording, you have the opportunity to redo a question—make a note of that.

After the podcast:

1. Shout about it on social and how that looks.
2. Thoughtful, intelligent editing—your secret weapon! You want them to like the replay enough to share it out and to trust and appreciate you, too.
3. A tidy package for the guest and what it includes.
4. “Send me the link to your post, I’ll promote that out for you.”
5. Have a lot of shows? Get mileage out of them by promoting past episodes.
6. Transcripts: inexpensive gold.
7. Repeat performances.

Regular maintenance

1. Do all the relevant venues know about your show?
2. Have you added it to your own website and is it easy to find?
3. Have you promoted past episodes?
4. Do you have a subscriber list for RSS to email?
5. How about a quarterly recap post of guests or topics?
6. Did you ever do that press release? Wait until you have 3-5 shows under your belt to get your rhythm going.
7. Does your team subscribe and promote the show?
8. Consider guest hosts or interviewing team members with a theme.
9. Short nugget shows that can be posted in many places.
10. How about reusing as video?
11. Make it easy to subscribe and test it quarterly.

Key Takeaways

• After this course, you will be able to determine the logic and goals of your show.
• You will also know how to choose the right venue for your podcast and whether you must include a video version.
• We will cover the list of prep-steps so you start successfully.
• To keep the momentum and listener list building, how to create steady content leading back to your podcast episodes.

Who the course is for.

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients and strategic partners.

Instructor: Susan Finch

Part 2: Advanced Podcasting

Individual workshops $250 each, Now $200 each. Enroll here for Advanced Podcasting Live (January 2022) or Pre-Recorded.

Special Series Pricing: both Podcasting workshops for $400 $320. Enroll here.

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

We will talk about crafting your intro/outro and commercial, and give you guidelines to help you select your music. You will also get suggestions to creating your podcast audio template in either Camtasia or Adobe Audition, and tips for recording your intro/outro and commercial in MP3 format as separate files you can use.

As a bonus, at the end of this workshop, you’ll be able to download checklists covered.

This workshop is part 2 in a two-workshop series.  You can take just this workshop or register for both the first Fundamentals workshop and this second Advanced workshop for a bundle price.

Points that will be covered, as well as skills taught:

• Crafting your intro/outro and commercial,
• Guidelines to help you select your music.
• Suggestions to creating your podcast audio template in either Camtasia or Adobe Audition,
• Tips for recording your intro/outro and commercial for you in MP3 format as separate files you can use.
• Already have a podcast why isn’t it “working?”
• 5 reasons a podcast fails and how to avoid it – it’s simpler than you think:
• The checklist of what you should be doing to promote your podcast, including an email template to use for thanking your guests.

Let’s review what you may be missing

• Are you in all the venues? Let’s go through the list and how to submit your podcast to them all – at least the biggies.
• Are you recapping your recent episodes quarterly on your site and on social?
• Are you making use of the RSS feed and transcripts?
• Are you wasting time editing or not editing enough?
• Who can pitch in when you get pulled away for other priority tasks – have a backup team.
• 5 Ideas to Get Your Entire Team on Board to follow, rate, review, share your episodes.
• 9 Ideas you may or may not be doing to promote your podcast – most are free, just take a bit of time.

Key Takeaways

• After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
• You’ll be able to create a logical template in Adobe Audition or Camtasia.
• You will also know how to choose the right music for your podcast and whether you must include a video version.
• You will have a guide to creating your intro and outro copy that will be evergreen.
• We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
• We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Who the course is for.

Marketing teams. This is also for their team members who have been “informed” they’ll handle the new podcast and don’t have a clue to do this or are completely stuck with an impending deadline by your “host.”

The “new person” or “intern” who has been handed the podcast to keep it going without any background or details.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.