DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Individual workshops $300 each, Now $225 each

Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.

These courses are a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional.

You can take these courses as part of the series or à la carte.

The courses include workbooks, live demonstrations, and examples. You get downloads plus lots of opportunity for your questions.

Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail

Individual workshops $300 each, Now $225 each. Enroll here for Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail, Live (May 24, 2022; 10:00 am to 12:00 PM PDT) or Pre-Recorded..

Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.

Learn How to Make A Podcast that Won’t Fail

This is the first in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, and the logic to set up systems that work for everyone. Susan will also help you with the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and what you need to ask a production company if you decide to outsource. The list may surprise you.

Key Takeaways:

  • After this course, you will have learned how to determine the logic and goals of your show.
  • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
  • We will help you with a list of questions if you consider outsourcing all or part of the production process.
  • We will cover the list of prep steps so you start successfully.
  • To keep the momentum and listener list building, you’ll have learned how to create steady content.

Who the course is for.

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.

Materials:

  • As a bonus, at the end of this course, you’ll be able to download checklists for setting up a show, maintaining the tasks for each episode, and promotions after.
  • You’ll also get a file of slides that can easily be used to create episode graphics to be used on social media for promoting current and past episodes.
  • Finally, you’ll get a sample of a typical guest package to encourage your guests to add the episode to their own sites and share it with their followers and lists.

Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares

Individual workshops $300 each, Now $225 each. Enroll here for Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares, Live (June 14, 2022; 10:00 am to 12:00 PM PDT) or Pre-Recorded.

Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.

Learn How to Refine & Improve Your Podcast to Get More Listeners and Shares

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. This course will help you refine your show, your process and marketing to increase your downloads and shares.

We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about crafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and followers. We’ll also help you strongly encourage your own teams to share the show regularly. We cover additional appearances, advertising, and playlist strategies.

As a bonus, at the end of this workshop, you’ll be able to download several checklists covered in the course.

Key takeaways

  • After this course, you will be able to plan out the strategies to share out your episodes more effectively immediately and in the future.
  • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show with your followers and lists.
  • We’ll give you ideas on how to get your staff enthused about promoting your shows and how you can make it easy for them.

Who the course is for:

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. This is also for people currently involved in the success of an existing or “paused” podcast.

Materials:

  • As a bonus, at the end of this course, you’ll be able to download checklists for maintaining the tasks for each episode.
  • We’ll provide you a list of free resources to submit your podcast to for greater reach, and how to use some of the additional free tools.
  • We’ll go through transcripts and boost packages to make the most of your content.
  • You’ll also get a file structure to keep your show on track so there are no missing steps.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Excellent course to get you started with podcasting for your business!

Cecelia TaylorSr. Advocacy Manager, NetApp

Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!

Nikolay ZhurovFerring, Switzerland

The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.

Scarlett BurksDirector of Marketing, Acxiom

The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.

Kyla HeapMarketing and Communications Manager, FBMC

I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!

Kathryn RosewaterSenior Product Manager, AstraZeneca

I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.

Brian DowdManager of Customer Experience and Training, PA Notaries

Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.

Nicol VaronaPrivate Banking Marketing Associate, SEI Investments

I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.

Cara ClowDigital Marketing Associate, Tortoise Capital Advisors

Very engaging and informative.

Melinda AlbrightSenior Director, Cumming Corporation

This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.

Allison QuarratoDigital Marketing Associate, BISCO Dental

How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!

Ingrid SjostrandProject Manager, Hour Media

This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.

Sean PattonGlobal Campaign Manager, Symphony RetailAI

I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.

Ashleigh PetersenNews and Business Editor, American Rental Association

I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!

Christine GirandolaRegional Manager - Advertising, AM Best

Great content! Well worth the time spent listening to the course!

Amy PunchardMarketing Director, First United Bank

This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.

Regina SmithSenior Events Manager, Miles & Stockbridge P.C.

A must for someone thinking about starting a podcast.

Megan GuidoChief Marketing Officer, Pullman Regional Hospital

This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.

Sierra GaultSocial Media Coordinator, Interiors by Steven G

As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.

Brian HaefsDirector of Publications, Society of Interventional Radiology

If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.

David SantosSenior UX Designer, Mercer

Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!

Elizabeth JiaCorporate Communications and Marketing, Freddie Mac

DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.

Cathy PendletonManager of Content Development at Ergon, Inc.

Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.

Jill KruegerMarketing Project Manager at USI Affinity

If you are considering podcasting but don’t even know how to begin thinking about podcasting, this is your workshop.

Rafael HerreraMarketing Specialist, Renishaw

I found the workshop to be interesting, informative and inspirational. We have been considering doing a podcast and this workshop made it easy to understand what would be involved, but more importantly gave information about products and services that would make a podcast better.

Linda DrummondPresident, Drummod Public Relations, and Director of Public Relations at OakBend Medical Center & OakBend Medical Group
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