Online Certification Workshops

Winter Discount: 25% Off
Free Lifetime Workshop Updates

Individual workshops $300 each, Now $225 each

Special Series Pricing: both Podcasting workshops for $600 $390. Enroll here.

These courses, led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional, are steps to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

You can take these courses as part of the series or à la carte.

The courses include workbooks, live demonstrations, and examples. You get downloads plus lots of opportunity for your questions.

Part 1: Podcasting Fundamentals

Individual workshops $300 each, Now $225 each. Enroll here for Podcasting Fundamentals (Pre-Recorded only).

Special Series Pricing: both Podcasting workshops for $600 $390. Enroll here.

Learn How to Make A Podcast

What makes this course different than most is Susan’s experience with booking, interviewing and managing dozens of guests, hosts, and companies hosting their own shows. There are pitfalls you can avoid that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, the logic to setting up systems that work for everyone, as well as how to submit to all podcast services. As a bonus, at the end of this course, you’ll be able to download checklists and a set of templates for typical podcast graphics, social media sharing, service icons and more.

You’ll learn why podcasting is a great addition to your marketing plan and how it can benefit your sales and marketing teams. She’ll also help you with the planning for each step before, during and after your launch.

Points that will be covered, as well as skills taught:

  • Why podcasting?
  • How can it benefit your company, your department, and even you?
  • Why do most podcasts fail?
  • How can you prevent a misfire?

Getting started:

  1. Determining the goals of your show.
  2. Choosing elements that will best convey the tone of the show.
  3. Creating detailed checklists for each episode so you don’t leave anything to chance.
  4. Choosing your team and the duties to assign to them, so your inbox, task, and follow up list won’t blow up.
  5. Pay the extra to have your own domain!

Steps for you as a host—how to vet and prepare your guest:

  1. How to “test” them to ensure they are a fit for your program. Their headshot looks good, but can they speak? Sounds like a cold question to ask, but you need to know how to tactfully test the waters before solidifying the invitation.
  2. If they are a fit, how do you ensure they are set up to have a successful airing or recording with you?
  3. The value of the greenroom, especially when you have more than one guest or panelist.
  4. Personalized graphics to share on your site and social channels, as well as sharing the graphics ahead of time with your guest.
  5. Build anticipation—How about a pre-recording teaser?

During the podcast:

  1. Seems obvious, but you’d be surprised: “record” and “unmute.”
  2. Cameras help.
  3. Lock it down and be ready to mute.
  4. If recording, you have the opportunity to redo a question—make a note of that.

After the podcast:

  1. Shout about it on social and how that looks.
  2. Thoughtful, intelligent editing—your secret weapon! You want them to like the replay enough to share it out and to trust and appreciate you, too.
  3. A tidy package for the guest and what it includes.
  4. “Send me the link to your post, I’ll promote that out for you.”
  5. Have a lot of shows? Get mileage out of them by promoting past episodes.
  6. Transcripts: inexpensive gold.
  7. Repeat performances.

Regular maintenance

  1. Do all the relevant venues know about your show?
  2. Have you added it to your own website and is it easy to find?
  3. Have you promoted past episodes?
  4. Do you have a subscriber list for RSS to email?
  5. How about a quarterly recap post of guests or topics?
  6. Did you ever do that press release? Wait until you have 3-5 shows under your belt to get your rhythm going.
  7. Does your team subscribe and promote the show?
  8. Consider guest hosts or interviewing team members with a theme.
  9. Short nugget shows that can be posted in many places.
  10. How about reusing as video?
  11. Make it easy to subscribe and test it quarterly.

Key Takeaways

  • After this course, you will be able to determine the logic and goals of your show.
  • You will also know how to choose the right venue for your podcast and whether you must include a video version.
  • We will cover the list of prep-steps so you start successfully.
  • To keep the momentum and listener list building, how to create steady content leading back to your podcast episodes.

Who the course is for.

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients and strategic partners.

Instructor: Susan Finch

Part 2: Advanced Podcasting

Individual workshops $300 each, Now $225 each. Enroll here for Advanced Podcasting Live (January 25, 2022; 10:00 am to 12:00 PM PDT) or Pre-Recorded.

Special Series Pricing: both Podcasting workshops for $600 $390. Enroll here.

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 25-year+ marketing professional. This course assumes you have a podcast or let one slip away for a variety of reasons.

We will talk about crafting your intro/outro and commercial, and give you guidelines to help you select your music. You will also get suggestions to creating your podcast audio template in either Camtasia or Adobe Audition, and tips for recording your intro/outro and commercial in MP3 format as separate files you can use.

As a bonus, at the end of this workshop, you’ll be able to download checklists covered.

This workshop is part 2 in a two-workshop series.  You can take just this workshop or register for both the first Fundamentals workshop and this second Advanced workshop for a bundle price.

Points that will be covered, as well as skills taught:

  • Crafting your intro/outro and commercial,
  • Guidelines to help you select your music.
  • Suggestions to creating your podcast audio template in either Camtasia or Adobe Audition,
  • Tips for recording your intro/outro and commercial for you in MP3 format as separate files you can use.
  • Already have a podcast why isn’t it “working?”
  • 5 reasons a podcast fails and how to avoid it – it’s simpler than you think:
  • The checklist of what you should be doing to promote your podcast, including an email template to use for thanking your guests.

Let’s review what you may be missing

  • Are you in all the venues? Let’s go through the list and how to submit your podcast to them all – at least the biggies.
  • Are you recapping your recent episodes quarterly on your site and on social?
  • Are you making use of the RSS feed and transcripts?
  • Are you wasting time editing or not editing enough?
  • Who can pitch in when you get pulled away for other priority tasks – have a backup team.
  • 5 Ideas to Get Your Entire Team on Board to follow, rate, review, share your episodes.
  • 9 Ideas you may or may not be doing to promote your podcast – most are free, just take a bit of time.

Key Takeaways

  • After this course, you will be able to plan out the structure of your physical show files to make creating many episodes simple.
  • You’ll be able to create a logical template in Adobe Audition or Camtasia.
  • You will also know how to choose the right music for your podcast and whether you must include a video version.
  • You will have a guide to creating your intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show and episodes to see if there is room for improvement (there always is!).
  • We’ll give you ideas on how to get your staff enthused about sharing out your shows and how you can make it easy for them.

Who the course is for.

Marketing teams. This is also for their team members who have been “informed” they’ll handle the new podcast and don’t have a clue to do this or are completely stuck with an impending deadline by your “host.”

The “new person” or “intern” who has been handed the podcast to keep it going without any background or details.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Excellent course to get you started with podcasting for your business!

Cecelia TaylorSr. Advocacy Manager, NetApp

Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!

Nikolay ZhurovFerring, Switzerland

The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.

Scarlett BurksDirector of Marketing, Acxiom

The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.

Kyla HeapMarketing and Communications Manager, FBMC

I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!

Kathryn RosewaterSenior Product Manager, AstraZeneca

I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.

Brian DowdManager of Customer Experience and Training, PA Notaries

Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.

Nicol VaronaPrivate Banking Marketing Associate, SEI Investments

I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.

Cara ClowDigital Marketing Associate, Tortoise Capital Advisors

Very engaging and informative.

Melinda AlbrightSenior Director, Cumming Corporation

This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.

Allison QuarratoDigital Marketing Associate, BISCO Dental

How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!

Ingrid SjostrandProject Manager, Hour Media

This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.

Sean PattonGlobal Campaign Manager, Symphony RetailAI

I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.

Ashleigh PetersenNews and Business Editor, American Rental Association

I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!

Christine GirandolaRegional Manager - Advertising, AM Best

Great content! Well worth the time spent listening to the course!

Amy PunchardMarketing Director, First United Bank

This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.

Regina SmithSenior Events Manager, Miles & Stockbridge P.C.

A must for someone thinking about starting a podcast.

Megan GuidoChief Marketing Officer, Pullman Regional Hospital

This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.

Sierra GaultSocial Media Coordinator, Interiors by Steven G

As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.

Brian HaefsDirector of Publications, Society of Interventional Radiology

If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.

David SantosSenior UX Designer, Mercer

Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!

Elizabeth JiaCorporate Communications and Marketing, Freddie Mac

DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.

Cathy PendletonManager of Content Development at Ergon, Inc.

Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.

Jill KruegerMarketing Project Manager at USI Affinity

If you are considering podcasting but don’t even know how to begin thinking about podcasting, this is your workshop.

Rafael HerreraMarketing Specialist, Renishaw

I found the workshop to be interesting, informative and inspirational. We have been considering doing a podcast and this workshop made it easy to understand what would be involved, but more importantly gave information about products and services that would make a podcast better.

Linda DrummondPresident, Drummod Public Relations, and Director of Public Relations at OakBend Medical Center & OakBend Medical Group