An Engaging Storytelling in Marketing Workshop in Five Comprehensive Modules
Special Fall Pricing: Regularly $1,500 is now 50% off—$750.
This popular masterclass series will be offered again in Winter/Spring 2025. Enrollment will open in December 2024.
Introduction:
Join us for this captivating and practical workshop series that unveils the secrets to crafting powerful brand narratives. In five modules, instructor Jonathan Gabay will teach you how to create stories that resonate with your target audience, making them feel heard, understood, valued, and eager to invest in your brand.
Storytelling has become indispensable across diverse sectors, including business-to-business, government, internal communications, public relations, nonprofit fundraising, and political campaigns. Drawing inspiration from compelling case studies, you’ll learn how to bridge the gap between brands and consumers, connect narratives with people, and even incorporate AI into your storytelling strategies. This invaluable workshop covers the essential tips you need for storytelling in social media, advertising, websites, content, video, presentations, and internal communications.
Enroll in this highly enjoyable course to create:
- Leadership stories infused with empathy, brilliance, and integrity.
- Marketing narratives designed to deliver satisfaction.
- Presentations that transform dry facts into dynamic narratives.
- Digital stories that resonate and become widely shared.
- Websites that are valued.
- Social media posts that go viral.
- Marketing collateral that informs and inspires.
- Advertising that transforms consumers into heroes.
- Keynote presentations that ignite enthusiasm.
- Customer service anecdotes and case studies that instill confidence.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Module 1: Shifting from Selling to Telling.
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
In our first module, you’ll learn how an expertly delivered business or marketing story engraves a lasting impression of professionalism and excellence. From delving into the neuroscience behind storytelling to adapting narratives for the professional arena, this initial module equips you to create the next captivating chapter in your story.
Key Takeaways:
- Gain insights into how storytelling has become an indispensable tool for today’s successful marketers.
- Create a stronger connection and sense of belonging with your critical audiences.
- Dive into the fascinating world of neuroscience to understand the psychological underpinnings of absorbing storytelling.
Module 2: Empowering Consumers as Heroes.
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
In Module Two, we delve into the intricate differences between messaging, story, and narrative. You’ll gain access to practical formulas that ensure your story remains aligned with your brand’s identity. We’ll demystify the contrast between a hero and a guide. Addressing ‘pain points’, we’ll shed light on the vital role of a ‘villain’ in every story. We’ll introduce you to the critical steps for crafting a convincing call to action.
Key Takeaways:
- Gain a clear understanding of the distinctions between story, message, and narrative and their respective roles in effective communication.
- Explore a range of storytelling techniques that help structure your narratives for maximum impact.
- Develop story protagonists and brand characters that resonate with your audience and reinforce your brand’s identity
Module 3: Decoding the Essence of Marketing.
Special Pricing: Regularly $1,6=500 is now 50% off—$750.
Description:
In Module 3, we take significant strides toward creating a powerful call to action. This includes harnessing the power of AI to bolster your storytelling, enabling you to transform even complex or seemingly mundane subjects into riveting and highly relevant narratives. You’ll also delve into the concept of the ‘Three Sides to Every Story,’ comprehending how addressing each facet contributes to building trust and value within your narrative.
Key Takeaways:
- Leverage AI tools to make your narratives even more compelling.
- Turn intricate or seemingly ordinary topics into captivating, highly relevant stories that resonate with your audience.
- Address the Three Sides of Storytelling to foster trust and add value to your narrative.
Module 4: Putting Stories into Action.
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
Module 4 presents you with essential formulae that breathe life into your narratives. This module covers a range of topics, including storytelling tips, transforming mundane PowerPoint slides into captivating stories, implementing storytelling in web design, marketing strategies, and the art of crafting influential case studies.
Key Takeaways:
- Successfully incorporate storytelling across diverse platforms and channels, adapting your narratives for different audiences and contexts.
- Gain insights into what makes your story persuasive in web design or case study writing.
- Learn practical and time-tested techniques for storytelling that have been proven to drive success.
Module 5: Your Story, Your Showcase.
Special Pricing: Regularly $1,500 is now 50% off—$750.
Description:
In the final module, applying the knowledge and insights you’ve gained throughout the workshop, you’ll take center stage as you present your own business storytelling example. Best of all, you’ll receive valuable feedback and insights from fellow workshop participants.
Key Takeaways:
- Pitch your story confidently, ensuring your message is effectively conveyed.
- Fine-tune your storytelling style, making it even more engaging, credible, and impactful.
- Receive valuable feedback from your workshop leader and fellow attendees so that you can gain practical perspectives and insights that further enhance your storytelling skills.
How to Convince Your Boss Why You Should Take this Class:
The power of storytelling is indispensable across diverse sectors, including business-to-business, consumer marketing, government, internal communications, public relations, charities, and even political campaigning. Attending this class will help your organization develop powerful stories that take your brand message to a higher level of excellence.
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists so you can do this yourself.
- Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
Who is the course for?
This masterclass is tailored for digital marketing professionals, including social media experts, communication specialists, creative agency professionals, PR experts, C-level presenters, campaign communications professionals, HR communications professionals, and copywriters. It is ideal for beginners seeking a strong foundation and seasoned professionals looking to leverage AI technologies to enhance their skills.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Workshop dates and times:
This popular masterclass series will be offered again in Winter/Spring 2025. Enrollment will open in December 2024.
