Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Marketers are being tasked to report on web activities and interpret the results to management. This session will help you go beyond taking the top line approach and introduce you to the full power of Google Analytics and other tools. This two-hour, intensive training will help you identify reporting goals and how to use web analytics to track and measure your success effectively.
You will learn about:
- Understanding how web analytics tools capture data on users and what it means when interpreting results
- Defining the metrics
- Creating your site goals and tracking them
- Deciding which analytics tools are the most appropriate for your site and business
- Incorporating Social media metrics into your analytics picture
- How to blend different tools to create a comprehensive picture
- Going beyond the canned reports in the tools
- Setting up conversion funnels and goal setting
- Knowing the difference between being a data reporter and being an analytics analyst
Who Should Attend:
- Webmasters
- Online Marketing Managers
- Demand Generation Mangers
- Advertising Managers
- Marketing Managers
Instructor: John Thyfault
The recorded courses can be viewed as many times you want. You can stop and start in the middle of the video as many times as you need. You will also receive the course workbook in PDF format.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
