Two-hour Social Media Refresher Course
for Marketing Pros.
Special Fall Pricing: Regularly $600 is now 50% off—$300. Enroll here .
Why Take this Course?
Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock on platforms. So, what can marketers do to thrive in an accelerating social media landscape?
In this 2-hour bootcamp, social media strategist Beverley Theresa will break down the situation, give you strategies and tactics aligned with your business goals, and get you the firm footing you need to crush 2026—without any more sleepless nights.
Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual real-life campaigns, pivot your content, streamline your social media management process, and grow!
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Key Takeaways:
- Revisit and refresh your social media strategy to incorporate the latest trends, tools and platform updates.
- How to meet new audiences where they’re spending their time.
- Demystify new social media algorithms.
- Leverage video-first features, including Reels, Stories and Shorts.
- Increase reach and engagement across social media.
- Social selling features and trends.
- Analyze conversations and monitor trends to stay ahead in your industry.
- Implement social media monitoring to connect with audiences.
- Improve and streamline your social media management process with modern workflows and tools.
- Learn about new tools and apps to assist (image creation, video editing, and AI tools).
- Eight Bonuses: Templates for a 2026 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus: Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheat Sheet.
How to Convince Your Boss Why You Should Take this Class:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
- 55% of consumers learn about new brands on social.
- 43% of consumers increased their social media use to discover new products in the last year.
- 78% of consumers are willing to buy from a company after having a positive experience with them on social.
- 80% of business executives think it’s very important or essential to invest additional resources in social media marketing.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
- The workshop is hands-on and practical.
- In addition, the workshop is live so you can ask your questions.
- Can’t attend the live workshop? No problem! This DMAnc.org workshop is recorded and we’ll send you the recording within one day of the live class.
- If you have further questions, you’re welcome to email the instructor after the class.
Download Material:
- Video of the presentation with slides and audio.
- PDF of the PowerPoint slides.
- 2026 Content Calendar, Editorial Calendar, and Blog Calendar.
- Social Media Management Checklist.
- Social Media Image & Post Guidelines Template.
- Content Creation Blueprint.
- Social Media Engagement Strategies.
- 30 Social Media Tips Cheat Sheet.
- Social Media Management Weekly Planner.
Who is the course for?
This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years. Ideal participants would be social media managers, marketing managers, public relations managers, digital marketing managers, e-commerce managers, and agency account directors.
The Presenter:
Beverley Theresa
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
- Over a decade of digital marketing experience focusing on social media strategies and tactics.
- Specializes in social media consulting and training for service-based businesses.
- Contributing author in Search Engine Journal How to Dominate Social Media: A Complete Strategy Guide.
- Past featured speaker at conferences such as Social Media Camp, SocialWest, SocialEast, and SocialPacific.
- Past clients include: the United Nations Association, Cushman & Wakefield, Terry Fox Foundation, and more.
- Website: https://hellobeverley.com.
- LinkedIn: https://www.linkedin.com/in/hellobeverley/.
I thought the presentation was very informative and useful. We hope to kickstart our social media marketing with tips we learned in this class.
A very helpful overview of key social media topics and techniques!
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Great presentation with extremely useful social media information and ideas for our business to use for the future!
If you are involved with your company’s social media in any capacity, take this course. There is something you’ll learn to help!
Workshop dates and times:
FALL 2025
Social Media Marketing Bootcamp,
1-module Course
Wednesday, December 17, 2025.
12:00 PM – 2:00 PM PST.
