Write faster. Produce smarter. Create videos that work.
Special Fall Pricing: Regularly $1,200 is now 50% off—$600. Enroll here (Prerecorded online).
Note: Enrollment for Winter 2026 live courses will begin December 1, 2025.
Video is the most powerful content format in marketing—but producing high-quality videos on tight timelines and limited budgets is a challenge.
This hands-on masterclass is your shortcut to high-impact video production using the latest AI tools. You’ll learn how to write scroll-stopping scripts, storyboard like a pro, and produce professional-quality videos—no studio, crew, or technical background required.
Whether you’re creating content for Meta, TikTok, LinkedIn, product launches, or internal communications, you’ll leave this course with ready-to-use prompts, scripts, tools, and workflows that make AI your most reliable creative partner.
What you’ll learn:
- Write sharp, engaging video scripts using AI—faster than ever before.
- Use frameworks for different formats: short-form social, product explainers, brand stories, internal comms, and more.
- Explore top AI tools for scripting, storyboarding, voice, and visuals.
- Align every video with your brand tone, marketing goals, and audience needs.
- Build a scalable AI-powered video production system you can use right away.
Can’t Attend Live? No Problem!
Even if you miss the live workshop, you’ll still get everything:
- Full workshop video recording
- PowerPoint slides
- Additional handouts
All materials are emailed to registered attendees within 24 hours after the live session ends.
Module 1: AI Scriptwriting for Storytelling and Results.
Description:
Learn to write compelling, brand-aligned video scripts with AI. Whether starting from scratch or adapting existing content, you’ll master prompts and storytelling techniques that hook viewers and drive action.
What You’ll Learn:
- Prompt AI to generate story-driven scripts from a single idea.
- Turn campaign briefs, blog posts, or product info into persuasive scripts.
- Write intro hooks, CTAs, and scene-by-scene flows for engagement.
- Use reusable prompts to maintain brand voice and consistency.
- Repurpose scripts for different formats and platforms.
- Apply storytelling frameworks like Hero’s Journey, PAS, and Problem–Solution–Outcome.
Module 2: AI-Powered Planning and Storyboarding..
Description:
Turn scripts into visual narratives—without a video background. This module teaches you how to use AI to create production-ready outlines and storyboards that bring your message to life.
What You’ll Learn:
- Use AI to storyboard scenes, suggest visuals, and map narrative flow.
- Choose formats for different goals: awareness, engagement, education, conversion.
- Match your format to the platform—vertical reels, widescreen explainers, and more.
- Plan tone, transitions, and visual cues into your production outline.
- Generate voiceovers, slide designs, and subtitles using AI tools.
Module 3: AI Video Production Tools and Workflow Shortcuts.
Description:
Take your ideas from script to screen—quickly and affordably. This module shows you how to use the most effective AI tools to produce and edit short-form or long-form videos in-house.
What You’ll Learn:
- Adapt videos for different platforms and audiences using AI tools.
- Plan production timelines and automate workflows for faster output.
- Produce polished content—graphics, voiceovers, captions—without hiring a team.
- Produce professional-grade content in hours—not days
How to Convince Your Boss Why You Should Take this Class:
This bootcamp delivers practical, measurable value that directly supports your team’s content production goals.
What your boss will love:
- Faster turnaround, lower costs: Cut video production time from days to hours using AI.
- Higher quality content: Use tested scripting frameworks and AI prompt templates for consistent results.
- Smarter workflows: Streamline content production from idea to execution.
- Reduced outsourcing: Create high-quality video content in-house.
- Scalable team skills: Gain templates and techniques your whole team can use.
- A competitive edge: Start applying AI video strategies while others are still figuring them out.
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions.
- Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists so you can do this yourself.
- Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Included in the Workshop:
- Workshop recording – Watch on-demand anytime.
- PDF of the presentation – Review slides and tools at your convenience.
Who Should Attend:
- Digital and social media marketers who need to create video content consistently.
- Content creators and copywriters ready to master AI-driven video scripting.
- Brand and communications professionals producing internal or leadership videos.
- Sales and product marketers looking to simplify product storytelling with video.
- Agencies and creative leads seeking scalable ways to deliver client content.
- Freelancers and startups aiming to produce professional video on a budget.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.
If you need a place to start with scriptwriting, this is a great jumping off point!
This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.
Workshop dates and times:
Winter 2026
Module 1: AI Scriptwriting for Storytelling and Results.
Thursday, February 5, 2026
from 10:00 a.m. to 12:00 p.m. PST.
Module 2: AI-Powered Planning and Storyboarding.
Friday, February 6, 2026
from 10:00 a.m. to 12:00 p.m. PST.
Module 3: AI Video Production Tools and Workflow Shortcuts.
Monday, February 9, 2026
from 10:00 a.m. to 12:00 p.m. PST.
