Once the plan for your short video is finalized, you can start on the production stage of your video making process. This is when you would shoot all the footage that you need to tell your story coherently. In this module, you will learn how you can elevate your video and make your footage look professional by understanding and practicing technical aspects of your camera, as well as understanding how to set your lighting and record sound professionally. During this module and before the next module, you will shoot your own footage that you planned in the previous module.
After shooting all the footage for your video, you would progress into the next stage of the video-making process: post-production. It is important to edit your footage into a coherent story and ensure the message you want to convey is clear. In this module, you will learn about professional editing workflow and fundamental editing principles by editing the video you shot in the previous module. Adding titles and graphics, editing sound, and correcting color can elevate your video to make it stand out on social media. During this module and before the next module, you will edit your footage into a short marketing piece and receive feedback on your edit during the next module.
The last stage of the video-making process is distribution: this is where you will share your video with the audience you want to reach. You will gain an understanding of the different social media platforms, and what the audience’s expectations are for videos on each platform. You will also learn how to repurpose footage for landscape (horizontal) and portrait (vertical) videos to suit the social media platform. We will also look ahead to the future and discuss tips and trends in video marketing. In the last module, you will share your work and receive feedback from the course instructor.
How to Convince Your Boss Why You Should Take this Class:
Who is the course for?
Marketing professionals at a range of levels and those working in social media, communications, design, and related fields.
Film Educator and Education Programs Coordinator
British Film Institute
Sa-Ra is an award-winning film educator and specialist in digital media, culture and education. She currently works at the British Film Institute as a film educator and education programs coordinator, as well as University College London where she teaches film production to postgraduate students at the Institute of Education.
Her previous experience includes providing training at the Stedelijk Museum and EYE Filmmuseum in Amsterdam, The Netherlands. Recent film education projects include: Chartered Institute of Marketing, London Film School, Cambridge University, Singaporean government, and the Saudi Film Council.
Sa-Ra has extensive experience in providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline that can empower and drive creative experience.