Summer Discount: 45% Off
(The September 19, 26, October 4 and 16, 2023 class is full. Please enroll for the next series below.)
Special Pricing: regularly $1,200 now 45% off—$660. Enroll here.
Introduction:
Now more than ever, organizations understand that video is a powerful tool for marketers. Video content in marketing is the most consumed and most engaged by consumers. Not only is video an engaging medium, but it also allows you to convey stories and identities in a short period of time, allowing you to connect with your audiences and differentiate your brand or service. Through expert feedback on materials created during this course, this interactive 4-part course will teach professionals how to plan, shoot and edit short-form videos for social media and marketing.
Module 1 of this course will cover the role and importance of video in social media and marketing, video content strategies, visual storytelling and the how to plan your video.
Module 2 will focus on technical aspects of video production, whether on your smartphone, tablet or DSLR/Mirrorless camera.
Module 3 will help you gain editing skills on Adobe Premiere Pro for your laptop, and CapCut on your smartphone or tablet.
Module 4 will cover the last stage of the video process: distribution and everything around sharing your video with the audience you want to reach.
Course Key Takeaways
Video Editing Software We’ll Be Using in These Workshops:
We strongly recommend that you download the following software before the start of the workshops, as this is what the demos will be focused on:
Workshop dates and times:
Module 1: Video Marketing Strategies, Introduction to Filmmaking and Pre-production.
Tuesday, November 28, 2023 (9:00 AM to 11:00 AM, PST).
Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Tuesday, December 5, 2023 (9:00 AM to 11:00 AM, PST).
Module 3: Editing your video and exporting for social media.
Tuesday, December 12, 2023 (9:00 AM to 11:00 AM, PST).
Module 4: Module 4: Distribution and tips and trends in video marketing.
Friday, December 15, 2023 (9:00 AM to 11:00 AM, PST).
Special Pricing: regularly $1,200 now 45% off—$660. Enroll here.
Description:
The first step in making a short-form video for social media and marketing is to understand the aim of your video and your target audience. This will then help you with the next stage in the video-making process: pre-production. Translating your idea and written copy to video requires an understanding of video terminology, language and grammar: what can a close-up convey? And how can you make your audience relate to the message in your video? In this module, you will learn about the different aspects of video language and put this knowledge into practice by starting pre-production for a marketing video.
Key Takeaways:
Description:
Once the plan for your short video is finalized, you can start on the production stage of your video making process. This is when you would shoot all the footage that you need to tell your story coherently. In this module, you will learn how you can elevate your video and make your footage look professional by understanding and practicing technical aspects of your camera, as well as understanding how to set your lighting and record sound professionally. During this module and before the next module, you will shoot your own footage that you planned in the previous module.
Key Takeaways:
Description:
After shooting all the footage for your video, you would progress into the next stage of the video-making process: post-production. It is important to edit your footage into a coherent story and ensure the message you want to convey is clear. In this module, you will learn about professional editing workflow and fundamental editing principles by editing the video you shot in the previous module. Adding titles and graphics, editing sound, and correcting color can elevate your video to make it stand out on social media. During this module and before the next module, you will edit your footage into a short marketing piece and receive feedback on your edit during the next module.
Key Takeaways:
Description:
The last stage of the video-making process is distribution: this is where you will share your video with the audience you want to reach. You will gain an understanding of the different social media platforms, and what the audience’s expectations are for videos on each platform. You will also learn how to repurpose footage for landscape (horizontal) and portrait (vertical) videos to suit the social media platform. We will also look ahead to the future and discuss tips and trends in video marketing. In the last module, you will share your work and receive feedback from the course instructor.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Marketing professionals at a range of levels and those working in social media, communications, design, and related fields.
The Presenter:
Film Educator and Education Programs Coordinator
British Film Institute
Sa-Ra is an award-winning film educator and specialist in digital media, culture and education. She currently works at the British Film Institute as a film educator and education programs coordinator, as well as University College London where she teaches film production to postgraduate students at the Institute of Education.
Her previous experience includes providing training at the Stedelijk Museum and EYE Filmmuseum in Amsterdam, The Netherlands. Recent film education projects include: Chartered Institute of Marketing, London Film School, Cambridge University, Singaporean government, and the Saudi Film Council.
Sa-Ra has extensive experience in providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline that can empower and drive creative experience.
Testimonials
Sa-Ra was incredibly knowledgeable and professional in her presentation. She articulated everything in a way that was easy to follow and understand, and engaged with the class to make all participants feel welcomed.
Great workshop that can be applied to many different roles.
The first module of Video Production for Social Media was very informative and the 2-hour class flew by. Excellent instructor.
I am exited about the Video Production for Social Media Masterclass. Sa-Ra is doing a great job with explanations and examples of the concepts that she is teaching. The Types of Videos, Filmmaking Stages and Film Language topics are covered well and exciting to learn about.
Sa-Ra did a fabulous job breaking down really complex subjects about filmmaking and video content strategy!
This course does a great job introducing step by step of filming and social media.