Stay Ahead of Algorithm and AI Changes with a Social Media Certification

The average social media marketer does eight or more social tasks simultaneously—building strategies, writing copy, shooting and editing photos and videos, scheduling posts, creating ads, tracking analytics, monitoring and responding to comments, and managing influencer partnerships. Some of these tasks involve a serious learning curve. The platforms and algorithms are constantly changing, especially for paid advertising. And yet, according to the Hootsuite 2023 Social Media Career Report, Social Media Marketers are 25% more likely to say they’re happy with their jobs than the average marketer.

To help you stay ahead of the learning curve and platform algorithm changes, the Direct Marketing Association of Northern California has a robust offering of social media courses to help marketers quickly learn new tactics, as well as time-saving AI tools. Additionally, you can apply our social media courses to become a Certified Social Media Marketer (CSMM). Becoming a Certified Social Media Marketer will not only give you the skills to manage the many challenging and evolving tasks of your job but also boost your confidence in negotiating a better salary,  promotion, or a new job in a competitive marketplace.

Obtaining a marketing certification can significantly enhance the effectiveness of campaigns and improve ROI by equipping professionals like yourself with advanced skills and knowledge of the latest industry trends and AI tools. Certified marketers are better prepared to analyze data, understand consumer behavior, and implement strategic plans that resonate with target audiences. This expertise leads to more efficient resource allocation, optimized marketing strategies, and, ultimately, higher returns on investment.

How to become a Certified Social Media Marketer (CSMM):

All you need to do is complete 8 modules from any of our social media courses within two years.  You decide which courses you want to take. You can take them live online or order pre-recorded courses, or take a hybrid of both.  Customize a certificate that works for you.  We keep track of the courses you take, and we will grant you the certificate when you have completed 8 course modules from the social media course offerings within the two years.  Another huge bonus is that you can apply to any of the social media classes to also become a Certified Digital Marketer (CDM) and get a dual certificate.

If you took some of the classes listed on our social media course list before we announced this certification program, the good news is that those classes will qualify for this certification.

What You Will Receive:

When you’ve completed your certificate, you’ll receive a digital badge that you can use on LinkedIn, your resume, or anywhere else you’d like to show off.  Plus, you’ll receive a digital and frame-able printed certificate to post on LinkedIn and hang on your office wall.

What Makes Our Training Unique?

There are not many Certified Social Media Marketer marketing certifications available right now, and the ones that are (think HubSpot or Hootsuite) are designed to teach you to use mainly their tools for implementation. Our instructors will help you evaluate social media tools using best practices and advanced AI tactics and are platform agnostic. Our training also offers many advantages over other online training organizations, such as:

• LIVE ONLINE TRAINING/ASK QUESTIONS: We offer all our courses as live online, interactive sessions, during which you can ask questions as the instructor teaches. You can also continue asking the instructor questions after the masterclass ends. Most other digital training programs are available only as recorded classes.
• EASY TO ACHIEVE/FLEXIBLE CHOICE IN CLASSES: We only require you to complete 8 course modules within a two-year period, which is 16 hours of study and no tests. Plus, you can choose which course topics to focus on. Most certificates require a minimum of 30-60 hours and frequent tests, and they determine the topics.
• UPDATED EVERY QUARTER: We know that marketing technology never stays the same, so we update our courses every quarter to offer the very latest information. That is essential for social media since the platforms are constantly updating. If you look at the “Last Updated” date on some online training websites, you’ll be surprised.
• RECEIVE COURSE UPDATES: When was the last time you heard from an instructor or institution from which you took a class? Um, never? Not us!! A unique feature of our offering is that we will send you updated versions of your masterclasses for at least a year (as long as we have your up‑to‑date contact information). The only exception is the few masterclasses where there are work projects students shared in the class.

In the Marketing Week 2023 Career and Salary Survey, close to a third (30.1%) of marketers said that training is a very important job characteristic.  This is important for employers to note as they consider budget priorities for employee enhancement and recruitment. Social media marketing training will make you and your employees more productive, help you learn the latest AI techniques, and stay ahead of algorithm changes.   The Direct Marketing Association of Northern California offers four certifications to choose from. Contact Us for more information.