DMAnc.org Online Certification Workshops
Fall Discount: 25% Off
One Year of Free Updates
Special Pricing: regularly $600 now 25% off–$450. Enroll here.
Introduction:
Influencer marketing is a high-growth area of content creation, distribution, and channel development for brands looking to convey social proof and trust about their product or service.
This two-part course is designed to educate you on the basics of influencer marketing, and then run a successful strategy and campaign. In addition, the various use cases of influencer marketing are discussed, that offer leverage and applicability beyond the initial posts.
Module 1 of the course will teach you how to understand the key dimensions of the industry, understand best practices, and be able to formulate an influencer strategy and then be able to deliver it successfully… plus more.
Module 2 will teach you about extending an initial campaign and being able to leverage influencers to become sales and research channels. Understanding shoppable links, affiliate integrations, and consumer research to maximize your return on influencer marketing …plus more
Quick key takeaways:
- Where does Influencer Marketing fit into my organization.?
- What metrics are important to understand for an influencer.
- How to formulate an influencer marketing strategy.
- Appropriately brief and manage an influencer campaign.
- Report on the results of a campaign.
- Integrate influencer content into paid media.
- Maximize reach and conversion of influencer content.
- Shoppable links on Instagram.
- Affiliate integration.
- Research and other aspects of influencers.
- Nano influencers—an emerging trend.
(Can’t attend the live workshop? No problem. These workshops are recorded and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: Influencer Marketing Masterclass—a comprehensive overview of the influencer marketing landscape and covers the key elements in planning, running, and reporting on a successful campaign.
Thursday, October 12, 2023 (9:00 am to 11:00 am PDT).
Module 2: Influencer Marketing Masterclass—explore the benefits of influencers as sales channels and understand the various conversion mechanics at your fingertips that can be distributed out to target communities.
Wednesday, October 18, 2023 (9:00 am to 11:00 am PDT).
Module 1: A comprehensive overview of the influencer marketing landscape and covers the key elements in planning, running, and reporting on a successful campaign.
Special Pricing: regularly $600 now $450. Enroll here.
Description:
The course provides a comprehensive overview of the influencer marketing landscape and covers the key elements of planning, running, and reporting on a successful campaign.
By completing this course, you’ll be able to confidently navigate this new digital advertising format, understand the various influencer archetypes and campaign use cases, and comfortably run a campaign for the brand you represent.
We will cover the fundamentals of influencers and their audiences, discuss effective strategies and budgeting as well as key campaign insights to save you time and money.
This course is designed for digital marketers and aspiring entrepreneurs, who are excited about this new form of content marketing and want to make the most out of their passion for content, credibility, and online sales.
Key Takeaways:
In this class you will learn to:
- Be fluent in the fundamentals of Influencer Marketing.
- Be able to formulate an effective influencer marketing strategy and roll-out plan.
- Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales.
- Understand how Influencer Marketing fits into a digital media strategy.
- Know the influencer archetypes and where best to use them.
- Appreciate the model of Shared Value between brands, audiences, and influencers.
- Compile campaign targeting for a specific audience, media channel, and budget.
Module 2: Explore the benefits of influencers as sales channels and understand the various conversion mechanics at your fingertips that can be distributed to target communities.
Special Pricing: regularly $600 now $450. Enroll here.
Description:
Part two of this masterclass looks beyond the primary use case of influencer marketing campaigns. We explore the benefits of influencers as sales channels and understand the various conversion mechanics at your fingertips that can be distributed to target communities.
Key Takeaways:
In this class you will learn:
- How to create evergreen content through influencers.
- User-generated content creation with influencers.
- Conversion funnels.
- Shoppable links.
- Promoted media (Facebook, Instagram, and TikTok).
- Influencers as affiliates.
- Influencers as researchers.
How to Convince Your Boss Why You Should Take this Class:
Influencer Marketing is a growing media channel. The content we consume on Instagram, Facebook, and TikTok is user generated and authentic, and that’s what appeals not just to us, but our customers. We trust the people that share their content, not the brochureware that’s published by corporates.
Authentic storytelling produced by trustworthy content producers is a new way to communicate a brand promise that resonates with an audience.
Whether you’re a solo entrepreneur or a large corporation, the effective distribution and ability to convert content to commerce is something that innovative brands are pursuing. It’s time to get your employees over the line to do the same!
The Presentations:
- The workshops are hands-on and practical.
- The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Included are lots of illustrations and examples.
Download Material:
- Recorded video of the presentation with slides and audio.
- PDF of the complete presentation.
- Campaign planning template.
Who is the course for?
This course is for Marketing, Social Media, Advertising, Content Marketing, or eCommerce Managers who are looking to build trust and innovation in your brand communications. Also for account and media managers of Social Media and Digital Agencies who manage the digital advertising, web, and social media presence for their clients.
The Presenter:
Murray Legg
Co-founder of Webfluential
A Global Influencer Marketing Platform
Engineering Ph.D; VC funded Entrepreneur; TEDx presenter; Ironman finisher.
He is the co-founder of Webfluential, a global influencer marketing platform linking influencers with brands. He has a passion for machine learning and data science and enjoys seeing the world grow through the promise of new technology.
Murray has experience across digital platform design, investment banking, engineering and finance.
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