Date: Wednesday, May 25, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)
Summer Discount: 25% Off Free Lifetime Workshop Updates
Regularly $300, Now $225
Special Series Pricing: both YouTube Marketing workshops for $600 $390. Enroll here.
In this class, you’ll learn how to maximize the marketing potential of video content on the YouTube platform.
With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.
However, without a good understanding of YouTube’s audience, its content types and algorithm, it can be hard to build influence and correctly position your brand.
This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
In this class you’ll learn:
The correct mindset and focus necessary for starting your channel with the best chance of success.
The different content types at your disposal, and their pros and cons.
How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
Strategies and techniques for building your audience on and off YouTube.
Who the class is for:
This class is for anyone who is considering starting a YouTube channel to market their business/brand. Or anyone who already has a channel but hasn’t seen the growth or success they hoped for. Whatever stage of the YouTube journey you are on, this class will provide the insight and strategies you need to succeed.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
In addition to the PPT presentation, you will also receive a video upload checklist and access to a plug-and-play YouTube dashboard template for Data Studio that you can use to easily monitor performance.
Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.
He has also built a rapidly-growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital
This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.
Anya McCannPursuit Manager, West Yost
The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.
This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.
Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)
This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.
Rachel CoveyResearch and Media Assistant at The Punaro Group
How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.
Reen RinnoSenior Social Media Manager at Wunderman
This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.
Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group
Great Webinar that includes actionable tips!
Toni SchottenhammerVP Marketing, Cathedral Corporation
Very detailed road-map with actionable ideas on every concept.
Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company
This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.
Julie RobertsonCEO JP Robertson Connected
This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.
Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC
Great info for anyone who wants to see if LinkedIn is a tool they wish to use.
Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg00Andrewhttps://dmanc.org/wp-content/uploads/2018/01/logo-1.jpgAndrew2021-05-25 15:00:062022-06-06 01:32:28YouTube Marketing Workshop 1: YouTube strategy for building influence and brand positioning