Special Winter Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
The paradox of marketing in the 21st century is that while people haven’t changed—we’re still driven by the same wants, needs, and psychology as ever—technology and how customers interact with it has dramatically altered the buyer’s journey. If that shift hasn’t exactly upended the sales funnel, it’s added some interesting twists, turns, challenges, and opportunities.
This one-of-a-kind, three-module course teaches you how to leverage AI to combine the human need for connection, emotion, and understanding with innovative tools and today’s marketing platforms. You’ll learn innovative ways to meet new customer expectations and close sales. Instructor Jonathan Gabay will show you how to:
Immediate Impact, Exceptional Value
Each module is packed with hands-on, step-by-step lessons ready to transform your campaigns on the spot. With personalized feedback tailored to your specific challenges, you’ll get the insights you need to stay ahead.
Interactive, Hands-On Learning
Even if you understand prompt engineering and the general principles of AI for marketing, now it’s time to harness AI to consider consumer insights that convert, whether you’re in retail, tech, finance, or any sector where loyalty and results matter.
Bonus: You’ll get a copy of your workshop leader Jonathan Gabay’s highly sought-after textbook, Practical Digital Marketing and AI Psychology, at no extra cost.
In Module 1, you’ll explore how timeless psychological principles intersect with cutting-edge, AI-driven digital marketing strategies. We’ll examine how core behavioral concepts apply to today’s digital landscape, enabling marketers to tap into consumer behavior at a deeper level. By understanding this consumer behavioral data, you can enhance campaigns to drive impactful consumer decisions more accurately, creating emotional connections that boost engagement and conversions.
Key Takeaways:
Key Insights:
In Module 2, You’ll discover how to create marketing campaigns that connect with your audience on an emotional level. You’ll move beyond surface-level targeting and develop campaigns that truly resonate with individual consumers.
You’ll learn the power of advanced emotional segmentation and generate content that leverages emotional targeting techniques. By strengthening your understanding of consumers’ deeper needs, your campaigns will hit the right notes at the right time, driving both engagement and profitability. You’ll also explore the potential of neuromarketing.
Key Concepts:
Key Takeaways:
In this module, you’ll explore how you can use your new understanding of consumer behavior and cognitive biases to create immersive experiences that keep your audience coming back.
You’ll tackle confirmation bias, anchoring, loss aversion, and other biases, making your strategies more engaging, fair, and balanced. This approach will strengthen loyalty and drive long-term profitability.
Finally, you’ll have the chance to discuss how your organization plans to implement AI-driven consumer behavior insights in future campaigns ethically.
Key Concepts:
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Marketing directors and managers, online marketers, content creators, copywriters, creative directors, and anyone else responsible for the success of marketing programs that drive sales.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.
If you need a place to start with scriptwriting, this is a great jumping off point!
This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.
Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.
Tuesday Dec 3, 2024
from 9:00 a.m. to 11:00 a.m. PST
Module 2: Unstoppable Marketing with Proven Insights.
Monday Dec 9, 2024
from 9:00 a.m. to 11:00 a.m. PST
Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.
Thursday, Dec 12, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
In today’s fast-paced world of communication, video is the de facto global marketing and sales language of choice. When you’re responsible for creating videos for social media, ads, landing pages, branding, and presentations, the pace of production can feel like drinking out of a firehouse. For busy marketing professionals, mastering the art of video scriptwriting and production using AI is a true game-changer.
From the first draft to the final cut, this four-module workshop introduces you to innovative AI techniques that can make your job easier and faster and enhance your creative video-making skills—even if you’ve never used AI before.
Content writer, AI expert, and journalist Jonathan Gabay will show you how to use AI to pitch storyboards, write scripts, plan production schedules, and produce and edit videos. In this course, you will:
This course is a dynamic learning environment where you’ll draw inspiration from outstanding examples, engage in practical exercises, and gain hands-on practice using AI for scriptwriting, planning, and video production tasks. Throughout this Masterclass, you’ll have the opportunity to collaborate with fellow marketing professionals, share experiences, learn from their insights, and receive expert guidance from your instructor.
We will be using the following applications during this course. We strongly recommend downloading free trial and/or full-use versions of the following software before the first module begins. Being able to follow along during the classes and having these applications available for practice and projects between modules will help you to learn much faster.
Wave – Online platform for live streaming, recording, editing, downloading stock video, and video hosting. Free plan with limited features, option to upgrade. (https://wave.videoWave.video)
Filmora – Online video editing suite, with templates, powered by AI. 14-day free trial. (https://filmora.wondershare.com)
Storykit – AI-powered, automated video creation. Free trial for up to five videos. (https://storykit.io)
Canva – Online design tool. The Pro version is strongly recommended, so you can fully utilize AI capabilities. 30-day free trial. (Download the full version at https://www.canva.com)
CapCut – AI-powered video editing tool for your phone, tablet, or desktop. Free and paid versions are available.(https://www.capcut.com)
ChatGPT 4 – Plus Plan recommended. Individual plans start at $20/month. (https://chat.openai.com)
Note: AI tools are evolving rapidly. We may update recommended titles.
Throughout all the modules, you will be offered ample opportunity to collaborate with fellow attendees, share experiences, learn from their insights, and receive additional guidance from your workshop leader.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.
Register today to secure your spot and embark on a journey that will open a new chapter of career-enhancing opportunities.
Description:
In this first module, we dive deep into the dynamic world of video storytelling across multiple platforms and channels, ranging from Instagram and TikTok to LinkedIn. You’ll gain the insights and skills to tailor classic storylines to suit these diverse landscapes, ensuring your message resonates with your audience.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
In the second module, you’ll harness the power of your brand’s genuine voice while captivating your target audience. You’ll also master the art of concise yet impactful video scripting, exploring various styles and even developing brand protagonists that personify your message.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
In this third module, we delve deep into the world of professional AI video production and editing techniques, unveiling the trade secrets that transform your brilliant ideas into captivating, polished videos. Step by step, you’ll explore how AI can become your creative ally, guiding you in developing comprehensive production schedules.
Key Takeaways:
Special Pricing: Regularly $1,300 is now 50% off—$650.
Description:
It’s time to shine in this final module as you showcase your remarkable AI-supported video production. With guidance from your workshop leader and peers, you’ll gain valuable experience and constructive feedback to elevate your work to new heights.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Your organization deserves to remain ahead of the competition in the ever-evolving landscape of video content creation.
Enroll today to elevate your scriptwriting skills, harness the potential of AI, and gain practical knowledge to create compelling video scripts that resonate with your audience while keeping your brand message at the forefront of minds.
The Presentations:
Download Material:
Who is the course for?
This workshop is tailored for digital marketing professionals, including social media specialists, event managers, communications experts, agency creatives, PR practitioners, and copywriters. It is ideal for beginners seeking to build a solid scripting foundation and experienced professionals looking to use AI technologies to elevate skills.
The Presenter:
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.
If you need a place to start with scriptwriting, this is a great jumping off point!
This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.
Module 1: Transforming Your Content: Crafting Video Stories for a Digital Era.
Prerecorded online.
Module 2: Writing and Presenting Compelling Video Scripts.
Prerecorded online.
Module 3: Unleashing AI’s Creative Power.
Tuesday, November 5, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Module 4: Stepping into the Spotlight: Presenting Your AI-Enhanced Creations.
Tuesday, November 19, 2024
from 9:00 a.m. to 11:00 a.m. PST.