Claude for Marketers: Think Better. Move Faster. Get More Done.
Claude helps marketers make better decisions, produce better work, and reduce operational drag.
Special Fall Pricing: Regularly $1,000 is now 50% off—$500. Enroll here.
Claude helps marketers make better decisions, produce better work, and reduce operational drag. This workshop shows your team how to do exactly that.
You will learn how to improve campaign thinking, cut wasted time, raise output quality, and build workflows your team can use immediately. You will also gain a clear understanding of where Claude fits in modern marketing operations, especially as AI moves beyond basic prompting into deeper reasoning, research, file handling, coding support, and agentic task execution.
It shows you how to use Claude as a serious marketing partner, not just a chatbot. You will learn how to sharpen strategy, build stronger campaign routes, test weak ideas before they go live, accelerate research, improve execution, and handle more complex multi-step tasks with confidence.
You will see where Claude fits in a modern AI workflow alongside other models. The smartest marketers are not asking which one tool replaces everything. They are asking which model does each job best.
No coding background needed. No jargon-heavy theory. No bloated demos. Just practical, high-value training for marketers who want stronger output, better judgment, and more leverage.
Key takeaways:
- Identify where Claude creates the greatest value for marketers.
- Master prompting methods that strengthen thinking, not just drafting.
- Assess campaign directions, challenge weak messaging, and improve creative before launch.
- Bring briefs, research, brand rules, and campaign inputs together in one working flow.
- Understand agentic AI in plain English and apply it to multi-step marketing tasks.
- Use Claude for coding-adjacent work such as spreadsheet logic, simple automations, landing page elements, and structured content.
- Build smarter workflows across planning, drafting, analysis, execution, review, and refinement.
- Combine Claude with ChatGPT, Gemini, image tools, video tools, and search tools in a practical multi-model workflow.
- Reduce repetitive operational work without losing tone, judgment, or brand control.
- Know when to trust AI, when to review it, and when to step in yourself.
We want you to fully enjoy your workshop; please have access to a current, fully working version of the advertised model.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: Claude for Better Thinking, Creative, and Campaign Direction.
This module shows you how to use Claude to solve real marketing problems more effectively.
You will learn how to explore multiple campaign angles, challenge weak assumptions, sharpen positioning, improve messaging, and develop stronger strategic options.
This is where Claude stops acting like a copy helper and starts supporting you like a thinking partner.
Claude helps marketers make better decisions, produce better work, and reduce operational drag by improving the quality of the thinking before the work goes live.
You will learn how to give Claude a richer context, including your brief, audience insight, competitor inputs, campaign goals, messaging priorities, brand rules, and supporting documents, so the output becomes more relevant, more commercially useful, and more aligned with real marketing demands.
You will also learn to use Claude alongside other models in practice. Claude may shape the strategy, structure the brief, and critique the campaign route, while another AI model handles image generation, video generation, or a specialist production task.
Key Takeaways:
- Generate multiple campaign routes instead of defaulting to one obvious answer.
- Prompt for sharper strategic thinking and more valuable creative variation.
- Feed Claude the right context so output reflects your brand and audience more accurately.
- Improve headlines, hooks, offers, value propositions, messages, and positioning angles.
- Pressure-test weak thinking rather than simply expanding it.
- Catch bland, risky, or off-brand output before it reaches your team or your audience.
- Apply Claude across briefing, planning, ideation, refinement, and critique.
- Work confidently across long documents, research notes, competitor material, decks, and briefs.
- Build a smarter workflow where:
- Claude handles strategic thinking, critique, synthesis, and structured reasoning.
- ChatGPT supports rapid iteration and flexible workflow tasks.
- Gemini helps with selected Google-based and multimodal tasks.
- Image and video tools produce final creative assets after Claude shapes the brief.
Module 2: Claude for Marketing Execution, Workflow Efficiency, Agentic AI, and Smarter Automation.
This is where Claude moves from a helpful assistant to a serious workflow engine.
You will learn how to reduce repetitive admin, support recurring tasks, speed up research and summarization, create working files, improve reporting workflows, assist with spreadsheets and presentations, and strengthen day-to-day execution.
This module also explains agentic AI in plain English.
In simple terms, agentic means Claude can support multi-step work, not just answer a single prompt. It can review source material, extract what matters, draft a summary, turn that into a slide outline, refine it against a brand brief, and prepare it for review.
You will also see why coding now matters to marketers, even if they do not see themselves as technical.
You do not need to become a developer. But if Claude can help you build spreadsheet formulas, clean up data, generate structured tables, draft simple scripts, format content at scale, improve landing page elements, or support automation logic, that is a real commercial advantage.
Claude helps marketers make better decisions, produce better work, and reduce operational drag not only at the strategy stage, but across the daily operational work that consumes time and focus.
Key Takeaways:
- Cut recurring work across reporting, planning, drafting, summarizing, and internal updates.
- Structure tasks so Claude can support execution more effectively.
- Gather, compare, and summarize information quickly from multiple inputs.
- Use Claude’s research capabilities more intelligently.
- Connect Claude to workflows involving documents, spreadsheets, outlines, slide structures, and working files.
- Apply Claude to coding support in marketing without needing to be a programmer.
- Understand agentic workflows and identify where they genuinely save time.
- Decide what to delegate, what to review, and what must remain human-led.
- Build faster workflows without sacrificing quality, tone, compliance, or control.
- Create a practical multi-model stack where:
- Claude develops the brief and logic.
- Another model handles image or video generation.
- Claude reviews the result against brand rules and messaging standards.
- Another tool manages publishing, ad ops, analytics, or scheduling.
How to convince your boss you should take this class.
This bootcamp turns AI from a novelty into a practical advantage for productivity and performance.
Claude helps marketers make better decisions, produce better work, and reduce operational drag. This workshop shows your team how to do exactly that.
You will learn how to improve campaign thinking, cut wasted time, raise output quality, and build workflows your team can use immediately. You will also gain a clear understanding of where Claude fits in modern marketing operations, especially as AI moves beyond basic prompting into deeper reasoning, research, file handling, coding support, and agentic task execution.
This is not about hype. It is about capability.
Your team will leave better equipped to think clearly, move faster, and use AI in ways that improve real marketing performance.
You’ll leave with:
Download Material
- Workshop recording for on-demand review.
- PDF of the presentation with frameworks, examples, and workflows.
- Additional examples of Claude-powered marketing workflows.
Who should attend?
Whether you work in B2B, B2C, nonprofit, agency, or in-house, this course gives you practical ways to improve the quality, speed, and efficiency of your marketing work.
This course is designed for marketers at every level who want to use AI more intelligently and more productively. You will benefit from this bootcamp if you are:
- A digital marketer who wants better AI output, not just more of it.
- A marketing manager aiming to improve team productivity without lowering standards.
- A content marketer or copywriter seeking stronger ideas and less generic AI copy.
- A strategist looking to compare directions, refine positioning, and sharpen briefs.
- A marketing operations professional trying to reduce admin-heavy bottlenecks.
- A business owner or entrepreneur who wants more value from AI without needing technical expertise.
- A marketer who already uses AI but knows there is still a major gap between using it and using it well.
- A professional who wants to speak confidently about Claude in meetings, planning sessions, and internal discussions.
- A team leader who wants to understand agentic AI and practical automation without getting lost in jargon.
- A marketer who wants to combine Claude with other models instead of treating AI as a one-tool choice.
The Presenter:
Jonathan Gabay
Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.
Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.
What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.
With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.
Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.
From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.
Social media: https://www.linkedin.com/in/jonathangabay/
The workshop presented by Jonathan is exceptionally beneficial for marketers at any stage of their career. Given the constant evolution and transformation of AI, it is crucial to stay on top of the trends. Jonathon fosters an interactive environment that encourages all participants to share their ideas and learnings. I’d recommend that marketers in your organization take this course, too!
Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.
