An SEO website content repair diagnostic workshop to ensure your site is visible in an AI-first search world.
Special Spring Pricing: Regularly $1,000 is now 50% off—$500. Enroll here (Live Online).
Note: The Spring courses have been rescheduled to June 1st and 3rd.
Introduction:
Digital marketing shouldn’t feel like a high-stakes survival game where you’re left to fend for yourself in a pit of content and technical errors. Most SEO courses stay at 30,000 feet, talking about “quality content” while Google isn’t even indexing your pages. This isn’t a lecture; it’s a live clinic. We are going to roll up our sleeves, open live WordPress sites, and dive into the guts of Google Search Console to find out exactly why traffic is stalled.
You will leave this workshop not with a “theory of SEO” but with a website content repair and repeatable diagnostic checklist.
We focus on the Data Research that matters:
- Content not indexed
- Crawl to Session rates
- Brand vs Discovery Query segmentation
- Key Performance Event Conversions
No abstract concepts, just the execution required to ensure your site is visible in an AI-first search world.
Quick Takeaways:
- What content is working on which page: With AI Answer Engines focused on paragraphs and Search Engines focused on pages, establishing a balance between each.
- The 60-Minute Content Audit: A repeatable checklist you can run monthly in under an hour.
- WordPress Power-Fixing: How to use SEO AI plugins to speed up optimization.
- AI Content PROMPTs: To identify content topics, subtopics, and entities. Refresh content for SEO & AI Optimization.
- Primary Data Tools: Google Search Console (GSC), Google Analytics, WordPress, Screaming Frog (free version).
- AI Tools Demonstrated: ChatGPT Business, Google Gemini, and Microsoft CoPilot 365
- Target Search & AI Answer Engines: Google.com & Bing.com, ChatGPT, Google AI Overviews & AI Mode, and Perplexity.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Module 1: The Google Search Console/Google Analytics Content Workshop.
In this first module, we begin by diagnosing the current state of your content using the tools you already have: Google Search Console and Google Analytics. Before we write a single new word, we need to find out why your existing pages are failing to drive traffic or conversions. We will log in to live accounts and mine the data to segment your audience, isolate content that isn’t indexing, and identify the specific queries your competitors are winning. This module is all about finding the “leaky buckets” in your content strategy so we know exactly what to fix in Module 2.
Key Takeaways:
- The Intent Split: How to segment Brand vs Discovery queries to understand what your audience actually wants to read and AI needs to find.
- Finding the Gaps: Identifying high-value topics, sub-topics, and entities where your content currently falls short.
- Measuring Real Success: Moving beyond vanity metrics to track Key Performance Event Conversions directly tied to your content.
- Diagnosing Content Failures: Using GSC to spot content that is crawled but currently not indexed.
- Traffic Flow Analysis: How to measure and improve your Crawl to Session rates to ensure users and bots are engaging.
Module 2: The WordPress Content Workspace.
Now that we have the data, we move into the execution phase. We will open a live WordPress instance and utilize leading AI tools like ChatGPT Business, Google Gemini, and Microsoft CoPilot 365, to aggressively repair and upgrade pages. You will learn the specific workflows required to satisfy traditional search engines (Google/Bing) while simultaneously optimizing for the new wave of AI Answer Engines (ChatGPT, Google AI Overviews, Perplexity). We will build prompts, update plugins, and hit “publish.”
Key Takeaways:
- The AI/Search Balance: Learning exactly what content is working on which page, balancing paragraph-focused strategies for AI answer engines with page-focused strategies for traditional search.
- AI Content PROMPTs: Accessing specific, battle-tested prompts to instantly identify missing content topics, sub-topics, and entities.
- Live WordPress Power-Fixing: Learning how to effectively use SEO AI plugins to drastically speed up your on-page optimization.
- The Content Refresh Formula: Step-by-step guidance on how to systematically refresh aging content for maximum SEO & AI optimization.
- The 60-Minute Content Audit: You will receive a repeatable checklist you can run monthly in under an hour to keep your content on track.
How to convince your boss you should take this class.
- Getting more value from our tools: Using the tools we already have (Company GenAI, Google & Bing SEO Tools, etc.) to increase their value.
- Immediate Content Impact: We will be performing a live audit and repairing existing, underperforming content directly during the workshop.
- Future-Proofing for AI: We will learn how to make our brand visible not just on traditional Google search, but on rapidly growing AI Answer Engines like ChatGPT and Perplexity.
- Efficiency & Scale: We will bring back a repeatable 60-Minute Content Audit and specific AI Prompts that will speed up our writing and optimization process tenfold.
- Preparation for Technical Upgrades: This course builds the critical content foundation required so that our upcoming technical SEO improvements (like indexing fixes and Core Web Vitals) yield maximum traffic and conversions.
Who should attend?
This course is designed for webmasters, SEO specialists, marketing professionals, content creators, and digital strategists who want to understand and stay ahead of the massive shift toward AI-powered search and content summarization.
Download Material
- Recorded video of the presentation with slides and audio.
- All PowerPoint presentations as PDFs.
- Step-by-step instructions and diagnostic checklists.
Presentations: Live or On-Demand:
- The presentation is both live and on-demand (recorded).
- The live presentations let you ask your questions and get answers immediately.
- You will receive the recorded presentations if the live course schedule doesn’t fit your calendar.
- This is a diagnostic clinic designed to help you problem-solve and troubleshoot problems. Step-by-step instructions will be given with checklists so you can repeat and do this yourself.
The Presenter:
Graham Hansell
Graham Hansell is a defining figure in the digital marketing industry, with a career spanning 30 years of platform shifts and technological evolution. Having entered the space in 1995 with the UK’s first web directory, Britnet, he went on to found SiteLynx in 1996, the UK’s first SEO agency, established two years before Google’s inception.
Today, Graham champions the philosophy of “Profit by Discovery,” a strategic approach that ensures brands are not just “found” but are actively discovered across the full spectrum of modern search and AI answer engines.
Social media: https://www.linkedin.com/in/grahamhansell/
It was valuable information that I can put to use immediately.
The content and presenter were seasoned, professional, and knowledgeable. Highly recommend!
