CEO, LIFT Agency
Direct mail is no longer static—it’s now a critical gateway to digital performance. In this fast-paced webinar, discover how modern marketers use QR codes, personalized URLs, and smart integrations to turn direct mail into a launchpad for real-time engagement, attribution, and conversion. Whether you’re in B2C, B2B, or nonprofit, you’ll walk away with proven frameworks and tools to drive better response, richer insights, and higher ROI from every mail touch.
What You’ll Learn:
- How QR codes and URLs turn direct mail into trackable, digital entry points.
- Key platform capabilities (Flowcode, MindFire, Post Reminder) for dynamic tracking, CRM integration, and retargeting.
- How to retarget mail responders with ads and nurture them with automated sequences.
- Real-world examples of B2C, B2B, and nonprofit brands boosting response and ROI.
- Why personalized post-scan experiences dramatically increase engagement quality.
- Best practices for creative design, landing page setup, and data capture.
- A simple, testable framework to launch and scale digitally-activated direct mail campaigns.
- Bonus: How multi-touch timing (email + ads) can amplify direct mail impact.
Speaker: Tim Carr, CEO, LIFT Agency
With over 20 years of experience, Tim is a pioneer and leader in performance marketing. He has a masterful understanding of crafting and delivering compelling messages that motivate audiences to respond and take action. He applies his expertise in direct mail, CRM, acquisition, retention, and win-back strategies to help his clients achieve better results and growth for their marketing efforts.
Tim founded LIFT Agency in 2003 after working as a client-side Creative Director at AOL, where he optimized thousands of test campaigns, including the iconic CD-ROM direct mail program. Since then, he has led his passionate team of Lifters to provide results-driven solutions for nearly every vertical, including clients such as Spectrum, SiriusXM, SlingTV, Conde’ Nast, HelloFresh, McAfee, Union Bank, and LendingClub Bank. A native of Wisconsin, Tim remains a lone Packers fan in the sea of 49ers faithful in the Bay Area.
Date: June 4, 2025.
Time: 11:30 AM to 12:30 PM PT.
