Driving Organic Reach and Engagement – to Connect with Your Audience
Special Fall Pricing: Regularly $750 is now 50% off—$375. Enroll here.
Why Take This Course?
With over 3 billion monthly active users, Instagram is no longer just a photo-sharing app—it’s an interactive ecosystem for businesses to connect with their audience in authentic ways.
From the Feed and Stories to Reels, Broadcast Channels, and Instagram Lives, this course will equip you with the tools to build strong relationships with your audience and cultivate the ‘know, like, and trust’ factor essential for business success. It’s packed full of examples, top tips, and best practice advice.
We will discuss how to:
- Master Instagram’s core features—Feed, Stories, and Reels for maximum organic reach.
- Engage with your audience—Learn how to leverage Instagram Lives, Broadcast Channels, and Collabs to build stronger connections.
- Run organic competitions to grow your audience and increase interaction.
- Optimize your Instagram profile for more effective lead generation and community-building.
This course will teach marketers how to effectively use Instagram’s key features—Feed, Stories, and Reels—to engage their audience and drive organic growth. You’ll learn how to optimize your profile, understand how to reach your target audience, and use interactive features like polls and questions to build community.
You’ll discover how to create content that resonates, leverage Collab features to expand your reach, and use Instagram Insights to track and measure performance. This course is perfect for marketers looking to build trust, increase visibility, and achieve business growth on Instagram without relying on ads.
Flexibility to Fit Your Schedule:
Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.
Key Takeaways:
In this course, you will learn how to:
- Optimize your Instagram profile for business success. Create a profile that aligns with your brand values and resonates with your target audience.
- Understand Instagram’s role in the marketing funnel – Use Instagram as a tool to nurture relationships, guiding prospects from awareness to conversion.
- Leverage the power of the Feed – Learn how to post engaging content that captures attention, sparks conversation, and drives actions.
- Create Stories that resonate – Use stickers, polls, and questions to maintain high engagement with your audience and encourage interaction.
- Maximize the potential of Reels – Discover how short-form video content can boost visibility and increase engagement.
- Utilize Broadcast Channels for one-to-many communication – Create dedicated channels to interact with your audience in a personalized way and keep them coming back.
- Harness Collab features – to reach new audiences and expand your network organically.
- Put AI to work – streamline planning, spark content ideas, and craft compelling visuals and captions.
- Track and analyze your success – Use Instagram Insights to measure engagement and adjust your content to continuously improve performance.
How to Convince Your Boss Why You Should Take this Class:
- Stay Ahead of the Competition
Instagram is a top platform for organic growth and engagement. This masterclass will help you leverage Instagram’s latest features to stay ahead of competitors who are already maximizing its potential. - Maximize Organic Reach
Learn how to increase visibility without relying on ads. The class will teach you how to grow your reach and drive engagement through effective organic content and community-building. - Boost Your Skills and Stay Relevant
As Instagram continues to evolve, staying current with the platform’s features is crucial. This masterclass will equip you with the latest tools and best practices, ensuring your Instagram marketing stays innovative and effective.
The Presentations:
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshops? No problem! DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
- If you have questions after the class, you’re welcome to email the instructor.
Download Material:
- Recorded video of the presentation with slides and audio
- PDF of the complete presentation
The Presenter:
Luan Wise
Luan Wise teaches the LinkedIn Advertising, Instagram,B2B Social Playbook: Tactics, Trends & Tools, AI Essentials for Social Media Bootcamp and Social Media Audit Bootcamp Masterclasses at the Direct Marketing Association of Northern California.
She is a popular course instructor regularly receiving 10/10 feedback and comments such as: “The instructor was extremely kind, patient, and very knowledgeable. She made the class fun and engaging, while giving us great content to learn from. Best webinar I’ve attended in a while!”
Luan is a seasoned marketing practitioner with 25 years of experience across agency, client-side, and consultancy roles, working with both B2B and B2C organisations, large and small. She is a chartered marketer and Fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire (UK).
Alongside her consultancy work, Luan delivers industry talks and training workshops for professional bodies, university business schools, and organisations worldwide, including LinkedIn, Meta, and Google. Her 2024 TEDX talk focused on the power of social media as a force for good.
Luan is also the prolific author of eight books, including The Future of B2B Marketing, Privacy in the Age of Social Media, Marketing and Psychology, Smarter Social Media and Planning for Success.
The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.
This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.
Workshop date and time:
Fall 2026
1-Module Course.
Thursday, October 22, 2026, from 9:00 a.m. to 11:00 a.m. PDT
